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ANY: Architecture New York
necessary. GUY DEBORD Since the concern for authenticity is not limited to architec-
ture, it might be useful to revisit a defining moment in a similar
debate, indeed, one that anticipates not only the sides but the key
T E C 1
'terms of recent thinking on tectonics. In "Art and Objecthood/7
Michael Fried argues that the
"virtual universality77 in art S P E C TA
of theatricality or "stage presence77 can best be resisted by an art
that establishes a "continuous and entire presentness.77 Minimal
■art can7t do this, Fried wrote in 1967 in Artforum, because it
presumes an "object in a situation77 and "includes the beholder/7
thus making the larger setting operational in the experience of
art, not unlike scenography. While he points to earlier arguments
of Clement Greenberg, Fried is careful to disavow Greenberg7s
14
Necessity reliance on the idea of an "'irreducible essence of pictorial art.777
Amongst themselves, architects debate - loudly - the merits and Instead, he defines aesthetic essence not as something irreducible
evils for architecture of the death of modernism and the rise of but as "that which compels conviction/7 making the artisťs task
postmodernism, the superficiality of postmodernism and the pos- an inquiry into the conditions and conventions that underpin aes-
sibility of a modernist revival, the hypertrophy of modernism as thetic identity. Recent discussions of tectonics not only identify
high-tech and the appropriate technology of vernacular, the architecture's irreducible essence but, to varying degrees, go on
impossibility of vernacular in postindustrial society and the exi- to contrast it with an illusory stage presence or spectacle. Such
gencies of housing the masses, the inconsequence of materiality discussions thus reproduce the conceptual divisions upon which
in the information age and the new reality of cyberspace, the Fried draws upon but without exhibiting his interest in finding the
need for sincerity and the inevitability of irony, the decline of social equations behind aesthetic practices.
standards, the relaUvism of plurality, the return to dogma, and Architecture is less an "object in a situation77 than it is both
the ascendance of spectacle. The bystanders - those who live in object and situation. Architecture is environmental by definition
buildings - have accommodated themselves to the debate, if they and must be concerned with the experience of those it stands
are aware of it at all, as a bright, if unruly spot in a discursive among. It follows that rather than resist the pressures of contem-
phantasmagoria or as just another relativism in a world that porary society, architecture must engage them and find the
stopped making sense in the 1960s. Only one area of agreement thresholds for architectural conviction. This does not, however,
seems certain: architecture is as fragmented and uncertain as the invalidate tectonics as a strategy. The idea of a "spectacular
society around it. tectonics77 is predicated precisely on the encounter between tec-
[ For many of its proponents, tectonics can oppose rather than tonics and spectacle, on finding an intersection rather than an
participate in this condition by finding a stable, unanimous spot opposition. I have chosen three projects based on their positions
in the debate. A theory of tectonics was first articulated over along an implied axis from the tectonic to the spectacular. At
150 years ago by Karl Bötticher, based on a distinction between one pole is Arquitectónica^ project for a hotel and entertainment
Werkform, an element that transfers load, and Kunstform, an zone in Manhattan's Theater District. At the other is a clay
expression or aestheticization of what would otherwise only be a and glass gallery, located in Waterloo, Ontario, a more or less
[technical problem. More recently the theory has been taken up suburban setting, by Patkau Architects, a firm whose work is
!for its explicit convictions regarding necessity: since "architec- deservedly praised for its tectonic quality. Somewhere in between
is Rodolfo Machado and Jorge S i I vetti7s design of a new monu-
I ture must of necessity be embodied in structural and construc-
tional form/7 formal expression should amplify and elaborate ment for Leonforte, a baroque Sicilian town. All three projects
¡this imperative.1 Tectonics, sometimes described as "poeticized make tectonics an inquiry into the experience of the spectacular.
¡construction/7 acknowledges the inevitability of representation
! in architecture but tethers it to an ontology, an underlying and Varieties of Spectacular Experience
undeniable material reality. At its best, tectonics implies, in the 1. 42nd Street Hotel What better place to see spectacle than at
Arquitectónica, 42nd
words of Henry Adams, "construction that . . . the corner of Eighth Avenue and 42nd Street in New York City?
does not need to be explained/7 If it cannot At this corner Arquitectónica meets Disney, the nation's leading
Street Hotel, New York,
exactly still the ceaseless cycles of consumerism purveyor of spectacles, and, not incidentally, morality tales of
1995, drawing.
and commodification that course through con- organic, if autocratic societies that discover, after 80 minutes or
temporary culture, it may, at least, claim a certain authenticity. so, their enduring moral principles. As part of the 42nd Street
To heighten the power of tectonics, it is often contrasted explicitly Development Project, Arquitectónica^ hotel and commercial
or implicitly with "scenography" or what may be defined provi- design will be part of the Disney Corporation's bid to attract some
sionally as the architecture complicit with or produced by the of New York's 20 million annual visitors. Disney's vision has been
society of the spectacle. Scenography is a term replete with asso- cast as "a formerly indigenous theatrical district transformed into
ciational psychologies, romanticism, and the power to evoke pro- a romantically idealized tourist version of its former self.77 While
found states of mind. The term even had democratic - hence, rev- there is some historical legitimacy to Disney's inheritance of "the
olutionary - overtones by making aesthetic experience a matter of grand Broadway spectacle tradition," pioneered by figures such
education of taste rather than inheritance. But as the dismissive as P. T. Barnum and Florenz Ziegfeld, the area has been seen for
term for "steel frames wrapped in flashy wrapping paper77 or decades as, in the words of formej Governor Cuomo, "a sewer."3
41 m m
tonic, more Ur- than Kunst- or Werkform. architects, the tower is nonetheless articulated in terms of its two
In both cases, Arquitectónica amplifies foundational, if predominant structural systems. Masonry walls are clearly 14. m m
Manichaean, concepts of architecture similar to the amplifica-coursed and canted inward at the base to form an entry, amplify-
tion of structural necessity described in tectonics. While the ing a sense of weight by making the wall seem reluctant to part.
ontological claims of tectonics rely on a real proximity and a A lighter colonnade at the top is generated only by removing this
formal correlation between representation and underlying reluctant material. The effect is heightened by contrast with a set
of metal spikes, telescopes actually, that appear leftover from
structure, the legitimacy of Arquitectonica's spectacular tecton-
ics results not from the undeniable presence of spectacle as some ancient and now indecipherable undertaking. Inside, a spi-
a new social necessity as much as from a kind of tectonic fore- ral stair is supported by steel scaffolding, itself supported on a
shortening. At the hotel tower, for example, the elemental is single steel column and attached only lightly to the surrounding
magnified but with no improvement in detail. The joint, the logi-stone shell. The stilettolike telescopes strike the steel and pierce
cal site of constructional elaboration, the place where makers the stone, thus violating both systems with some logic all their
own. At the top is. a pool of water, representing the original
really meet their materials, is made central to the design visual-
ly while it is marginalized materially. This is a precise transla- source of the town's past prosperity and referring again to the
tion into very architectural terms of a spectacular effect: the Gran Fonte. Water, an element both mercurial and weighty, obe-
dient to gravity yet found at tower top, thus occupies the mythic
creation of nearness without proximity, an in-your-face intimacy
without contact. Because it explores spectacle through architec-
poles of earth and sky to which tectonics, at Machado and Silvetti,
tural form if not construction, the project is less the censured times, aspires.
spectacularization of architecture than an investigative archi- At the Gran Fonte the actual flow of water Tower of Leonforte,
tectural ization of spectacle. from spouts is paired with framed views in a
Sicily, 1983, plans and
built metaphor of agricultural well-being.
sections.
2. Four Public Squares If Disney's specific desire to divert someThe tower recognizes a new source of pros-
tourists its way precipitated Arquitectonica's engagement with perity by facilitating instead the flow of vision. The idea of pros-
spectacle in New York, perhaps the entire syndrome of spectacle perity is also theatricalized by the dramatic inversion of placing
a moat at the top of the tower, making oř the town's first act a
is itself a product of tourism. The grand tour certainly inspired the
construction of more than a few resort towns in the 18th centuryclimax. "The tower reinvents I eonforte" not only as a visible
and, not insignificantly, proved that tourism might be architec- symbol, as the architects claim, but as a teletrope - a device for
turally productive. While Machado and Silvetti's Four Public spanning visual distances. The tower, pierced by the sheer pres-
Squares (1983) is not a product of tourism - the term appears sure of seeking to see, proclaims, as it rises, the town's readiness
nowhere in the architect's comments or program requirements - to be seen. In Machado and Silvetti's proposal, the tower makes
it is an architecture about tourism.5 Leonforte, a 17th-century visible the spread and stature of spectacle. In sociologist David
Riesman's terminology, the tower, like the tourist who travels to
Sicilian town, having experienced both economic decline and ran-
dom expansion, sought a design that would stabilize change with- demonstrate his worldliness, is "outer-directed."
out hindering growth and that would balance new development But the project is in no way self-congratulatory. The telescopes
while preserving the character of the historic core. Underpinningstand not on a tripodal altar to vision but are immured and
reached bipedally. Vision is not given to the visitor but must be
the very terms of the commission is a recognition of Italy's tower-
earned. Even the interest in vision seems less a concession to
ing tourism industry. A town seeking the potential revenue stream
generated by tourism would look, naturally enough, to the logic tourism than a connection with the baroque's own love of specta-
of looking within which tourism works. cle: tourism's framed movement between architectures is likened
The central figure in a set of urban interventions proposed byto the baroque elaboration of movement within an architectural
frame. Seeing the town from the tower is less like receiving a
Machado and Silvetti is a new tower. In this structure, materials
and dimensions of the existing town are not so much reproduced postcard than, to paraphrase Charlie Parker, "dancing about
as consolidated. The Gran Fonte, for instance, a series of 22 architecture." Views are exchanged with other views or actual
spouts associated with apertures, the town's chief monument, sites only through one's movement. Scene-seeking thus appears
tion/' part physical, part ideological, and entirely amenable to tectonics generalizes at risk of its ontology. Yet the density of
architectural representation. If the tower threatens to make of the tectonic signifying, including the tiny totems atop the courtyard
territory a map, it is itself a map, only seen from inside, revealing gallery, would be gratuitous were it merely the representation
the mechanics of aerial vision, like finding beneath a rock a of an absence, as it might have been had it been built (and
Cartesian point of view. reviewed) 10 years earlier.
Considering this tower as a visualization of the "construct- Formal similarity and alignment characterize the entry
Patkau Architects, Canadian Glass
edness" of vision suggests a new meaning for tectonics in columns while use unifies the interior galleries: the "totemic
and Clay Gallery of Art, Waterloo,
the 20th century rather than a restatement of its 19th- elements" are special gallery spaces. Thus, on the outside of the
century logic. Just as the emergence of guidebooks trans- building are collected as a system what on the inside is singular
Ontario, 1988-92.
formed modes of seeing places, the tower condenses an and anecdotal. The architectural treatment reinforces the con-
itinerary and makes explicit the physical basis for tourism. notations of ancestry that totems bear. More than anything else,
Unlike earlier guidebooks, this Baedeker's is built. Tourism itself the walls seem to accommodate them, as if the totems preceded
becomes part of the town's physical landscape of monuments, their enclosure. The design thus announces the ancient heritage
V
making the town more unique after tourism than it was before. of the objects displayed therein and helps them cohere within a
Rather than replicate a touristic subordination of current human museological schema as part of a venerable tradition. In the
life to past monuments, as Roland Barthes complained of the rhetoric of return the totems are analeptic, restorative - a kind
Blue Guide, the tower records the tourist's optical economy into of totemic tonic.
the town's urban fabric, making manifest a new social geogra- In contrast, the entry columns, which signify but do not sup-
phy. In turn, by differentiating somatic and visual experience in port, seem eager for some connection that will make tectonic
terms of systems of materials, the architects deconstruct tourism sense of their signification. By anticipating a weight, the columns
through building, revealing it as an encounter between a modern appear essentially proleptic, like a next generation. The archi-
mode of perception and earlier modes of production. This sug- tects reinforce the celebratory mood by making the totemic
gests that -rather than ask architecture to resist making a scene, progeny that betoken one's arrival "gas-fired light columns."
one could generate a spectacular tectonics by amplifying a social The objects displayed within the galleries seem then products of
pressure rather than a structural unit. If gravity were some subterranean kiln vented by the columns at the exterior.
i Kenneth Frampton, "Rappel à
46
not
1 ordre: the Case for the Tectonic," the demiurge, architecture would not be limited to By anticipating a recollection, the columns start to appear less
Architectural Design 60: nos. 3/4 the structural articulation of the transfer of gravitational a structural expectation than part of a historical narrative or
(1990): 19.
forces. A different attractive force might provide the social myth. This theatrical frame is fairly prescribed by having
2 Peter Davey, "Metal and
Masonry," Architectural Review (July basis for a calculus of pressures and resistances, giving a totem serve as display. As Freud noted in Totem and Taboo,
1 988) : 15. Frampton s interest in form not to the logic of construction but, in this case, a the totem is a psychic expression of guilt over loss and, as such,
tectonics is motivated by this dis-
mode of perception. Conversely, in the course of exposing embodies a foundational myth. Nearly always, it is bound to
tinction (see note 1).
3 As quoted in Steve Nelson, tourism as a socially organized way of seeing, a spectacu- exogamy or incest prohibition, the requirement that future blood-
"Broadway and the Beast: Disney lar tectonics would acknowledge architecture as it exists lines be mixed. Progressive Architecture's claim that "materials
Comes to Times Square," TDR 39,
in a perceptual space, making explicit scenography's dis- are the medium as well as the message here" diminishes the
no. 2 (Summer 1995): 71-85.
4 Herbert Muschamp, "A Flare for
tinction from iconography and orthography. A change in varied gene pool that exogamy would confer.
Fantasy: 'Miami Vice' Meets 42d magnification, a visual tic, or a density in an optical field While the design for the Canadian Clay and Glass Gallery is
Street," New York Times, 21 May 1995, might prove as foundational as Semper's knot. no stage set, it programmatically must set a stage. It does so pre-
2:1. The video tower was designed
by Elizabeth Diller and Ricardo
cisely by tugging at the gap between ontology and representation.
Scofìdio. The retail zone was 3. Canadian Clay and Glass Gallery of Art If tourism can The construction functions not as a support for scenery as much
designed by D'Agostino, Quirk. be defined as travel geared to viewing authentic sites and as a theater that frames one's understanding of the tectonic labor
Architects. "Kinetic signage" is
objects, the museum may be understood as busloads of of representation. Tectonics is not compromised so much as con-
required by local zoning; see David
authentic objects that have traveled to their viewers. The textual ized. This movement outside the tectonic frame of refer-
Dunlap, "Along Times Sq., Signs of
New Life Abound," New York Times, 30 museum is surely one of scenography's favored habitats: ence makes the density of tectonic signifying a virtue rather than
April, 1995, 9:1.
a place where authentic culture is routinely decontextual- an excess. Like the best architecture, it exceeds the grasp of any
5 Rodolfo Machado and Jorge
Silvetti, Buildings for Cities, ed. Peter G.
ized and given to vision, where display is predicated on one theoretical position.
Rowe (Cambridge: Harvard authenticity but ends up providing the standard for
University Graduate School of Social Dreams
authenticity, where one's exposure to display is typically
Design, 1989).
6 Brian Carter, ed. , Patkau Architects.
kaleidoscopic and brief, and where one leaves clutching To different extents, the preceding examples espouse a tectonics:
Selected Projects 1983-1993 (Halifax: merchandise and feeling undeservedly uplifted. The muse- they express something crucial to their construction. They also
TUNS Press, 1994), 71-72; and um is not just kin to commerce but its twin, having spent serve as examples of a spectacular tectonics: they use construc-
"Romantic Realism," Architectural
its infancy, youth, and adolescence trading secrets of tion to explore conditions of contemporary expression.
Record (January 1995): 64-69. The
gallery was originally to be only
acquisition, organization, and presentation of objects for Arquitectónica attempts to provide on 42nd Street an architec-
one part of a larger museum, which consumption. tural translation of the pressures placed on building by the society
was scaled down due to cost con-
If anything, the gallery is more explicit than the muse- and clients of the spectacle. Machado and Silvetti examine mod-
siderations.
( 1 929) (New York: DaCapo Press, Museum, a city park, and a major shopping center, the urban fabric. Vision and movement are thus incorporated - given
1993), 210. project is unrelentingly tectonic in its approach and frank material form - within a tectonic analysis. By reassembling com-
9 Rosalind Krauss, "The
regarding systems of materials and their intersections with ponents of tourism according to tectonic categories, the architects
Originality of the Avant-Garde" in
The Originality of the Avant-Garde other systems. Programmatic interest focuses on the inte- enable a mode of seeing through an architectural lens. Though
(Cambridge: MIT Press, 1986), rior via concrete "totemic elements" repeated out front as tectonics is central to Patkau Architects' work, at the Canadian
161-62. Krauss goes on to note
"monumental columns that state the order of the building." Clay and Glass Gallery it appears in the particular context of dis-
that related ideas of origins and
The reviewer for Progressive Architecture describes these play. The architects have mobilized architectural markers of mak-
authenticity are terms shared by the
"museum, the historian, and the elements as "didactic objects," as if to underscore the iden- ing, myth, and memory to dramatize display and to balance the
maker of art."
tity of the tectonic tutors and their lesson. The clear impli- museum's tendency toward decontextualization with a recontex-
io Henry Louis Gates, Jr.
cation, and no small part of the ontological appeal, is that tualizing symbolic frame that spotlights craft production rather
" 'Authenticity, ' or the Lesson of
Little Tree," New York Times Book Review, form here continues to talk shop even after hours.6 than mass consumption. Precisely by attending to the representa-
24 November 1991. See Anthony But there's more here than tectonics talking. Tectonic tion of construction in architecture, the architects have organized
Giddens, The Constitution of Society
order comes unglued if one insists on reading the entry a set of artifacts into a larger historical narrative that distin-
(Cambridge: Polity Press, 1 984) for
his arguments on die consequences
of modernity.
„47
ated by images, a spectacular tectonics would question - in architecturally articulating a "constructional paradigm" would
architectural terms - the nature and necessity of such mediation. draw attention to the beliefs and practices regarding workable
As a matter of principle, recent tectonic theories do not seek construction solutions. A gap or a gulf between structure and
to multiply architecture's determining factors. Instead, tectonics representation might then be revisited not as a tectonic dud but
can claim a stabilizing power by binding architectural expression as a tension, in the case of Machado and S i Ivetti's tower at
to an architectural constant, construction. The irony of this par- Leonforte, between construction that is expected and construc-
ticular conviction is threefold. First, basing architectural authen- tion that is possible. Such expectations or shared convictions,
ticity on an idea of aestheticized construction drives architecture once made explicit, are subject to aestheticization, and, possibly,
back into the novelty-seeking consumer culture from which tec- reassessment. As a system, then, spectacular tectonics allows a
tonics was to protect it. That technology, including building tech- degree of aesthetic autonomy but reveals the limits of autonomy, X
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