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BM 2021

End Term Exam


Strategic Management (STM)

Full Marks: 40
Time: 2 Hours and 15 Min (2 Hours for Answering + 15 Mins for Submission)

Answer all Questions | Open Book Exam | Precise Answers |Handwritten


Answers & Good Handwriting |
Scan Copy Submissions (PDF/PICTUE FORMAT)

Question 1: 10 Marks [ Maximum 2 Page]

Explain how did Arauco’s vertical structure create competitive advantage for its Pulp
business.

Question 2: 15 Marks (3x5) [ Maximum 1 Page for each question, i.e., Maximum 3
Pages]
 
A.     What are the Key Success Factors for CavinCare and why?
B.      How did CavinCare create value for its customers?
C.     Why did India become the preferred destination for investment in IT services by
various multinational investors?

Question 3: 15 Marks (4 + 4 + 4 + 3) [ Maximum 3 Pages]


 
With reference to the Zingerman case, why did it not consider the conventional growth model
adopted by similar companies? What are the challenges in both the growth models? How do
you make both growth models sustainable? How would both the business models deal with
imitation?

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