CAROLINE GREEN

517 Grand Boulevard, Venice, California 90291

(M) 310.699.7531 l cgaafc8c@westpost.net

PROFESSIONAL EXPERIENCE
TICKETMASTER ENTERTAINMENT, INC. West Hollywood, CA
September 2003 - March 2010
Sr. Director, Marketing March 2007 - March 2010
Responsible for brand direction, client marketing, market research and all direc
t customer acquisition and retention strategies for world's leading live enterta
inment ticketing and marketing company.
- Led team responsible for developing and implementing marketing programs nation
ally and regionally.
- Provided brand direction and developed and executed brand marketing programs t
o promote new products/services; defined, executed and analyzed primary and seco
ndary research to anticipate competitive and industry trends.
- Operated as in-house agency driving all direct marketing activities, including
CRM/email marketing, online display advertising, social networking promotions,
SEM and SEO. Direct activities drove over $400MM in sales annually.
- Worked closely with affiliate marketing team to continually enhance our strate
gic network and increase ticket sales.
- Drove CRM and merchandising initiatives across consumer touch points, includin
g Ticketmaster.com, marketing emails, retail locations and contact centers.
- Worked closely with global music services group, artist management and promote
rs to define and execute national tour marketing campaigns.
- Negotiated marketing elements and provided ongoing direction and support for s
trategic partnerships, including Blackberry, Yahoo!, Facebook, and the NFL.
Director, Marketing September 2005 - March 2007
Responsible for client marketing and all direct customer acquisition and retenti
on strategies.
- Built consumer marketing team responsible for developing and implementing clie
nt and consumer marketing programs nationally and regionally.
- Raised awareness of new fan resale platform from zero to 25% in 1.5 years in h
ighly competitive marketplace with negligible brand budget.
- Directed company's presence at trade shows/events.
- Developed and executed marketing launch strategies and plans for new products/
services.
- Other specific responsibilities included: website merchandising, distribution
channel promotions, market research, and partnership/vendor management.
Sr. Manager, Product Marketing September 2003 - September 2005
Responsible for all client marketing activities intended to increase adoption an
d usage of client-facing products and services.
- Developed and executed marketing launch strategies and plans for new products/
services.
- Managed company's presence at trade shows/events to ensure continued awareness
and support trade and corporate partners.
- Coordinated with product producers to ensure brand and product positioning wer
e consistent and resonated with end users.
- Developed and presented product overviews and marketing plans to sales force a
nd retail buyers; developed and implemented new cross-departmental creative proc
ess to eliminate redundancies and ensure on-strategy marketing materials.
EARTHLINK, INC. Pasadena, CA
Sr. Manager, Product Marketing May 2002 - September 2003
Responsible for product positioning, growth strategies and customer fulfillment
processes within the consumer Digital Subscriber Line (aDSL) business unit.
- Managed cross-functional DSL fulfillment processes to ensure operational effic
iencies and achieve a consistently positive customer experience.
- Directed broadband industry research and analysis to support product planning
initiatives; managed implementation of new product enhancements.
- Assisted DSL brand marketing team with forecast generation activities and geo/
demo/psychographic targeting of subscriber base for direct and online marketing
campaigns, promotions, and market tests.
- Worked with business development team to create and/or refine vendor relations
hips to optimize and expand the DSL product offering.
LOFT 61 Venice, CA
Partner January 2001 - May 2002
Responsible for overall management of boutique marketing agency specializing in
promotional campaigns designed to reach alternative youth demographic.
- Maintained corporate accounts; developed sales and profitability objectives an
d strategies.
- Identified, negotiated and managed client, media and sub-contractor relationsh
ips.
- Coordinated all facets of media campaign for print, broadcast and Internet pro
motion for diverse range of clients, including the Gravity GamesO, AirwalkO, and
IWON.com; created on-air radio copy and pre-recorded spots, online banners and
print advertisements, television promo spots, and press materials.
- Managed outside agency and staff resources to ensure successful campaign fulfi
llment and consistent brand exposure.
- Conducted extensive market research to ensure marketing strategies successfull
y targeted alternative youth demographic.
MEDIACENTRIX, INC. Los Angeles, CA
Sr. Director, Affiliate Relations November 1999 - November 2000
Responsible for creating strategic partnerships for Internet start-up focused on
promoting and syndicating online entertainment content. Company closed due to
lack of investment capital.
- Identified, negotiated and supported tactical media, entertainment and Interne
t company partnerships.
- Developed marketing and public relations strategy, corporate positioning and b
randing elements, internal and partner Web sites, and promotional collaterals.
- Implemented nationwide promotional programs designed to attract new customers
and maximize advertising and sponsorship revenues; created ROI metrics and on-go
ing reporting systems to improve online performance.
- Worked closely with executive team to create corporate business plan focused o
n initial launch and network one roll-out.
- Directed and performed extensive market analysis to plan product and market di
rection.
NORTH COMMUNICATIONS Marina del Rey, CA
November 1993 - November 1999
Director, Marketing December 1996 - November 1999
Responsible for planning, directing and executing offline and online marketing,
public relations and product development strategies for an industry-leading kios
k and Internet technology company.
- Managed marketing personnel efforts to provide effective sales and corporate s
upport, focusing on high customer satisfaction, new business development and exi
sting client growth and retention.
- Directed the creation of marketing and sales support materials, ensuring consi
stency with corporate objectives, brands, and messages across channels and mater
ials.
- Identified, negotiated, and supported tactical third party and business to bus
iness partnerships.
- Directed extensive kiosk research and analysis to support product planning ini
tiatives, establish retail price points, and identify key product and service di
scriminators.
Regional Account Manager November 1993 - December 1996
Managed territory, accounts and strategic business relationships for an industry
-leading kiosk and Internet technology company.
- Developed and executed sales strategies and plans to meet and exceed quota and
customer expectations within assigned territory and industry verticals.
- Selected, negotiated, trained and supported Value Added Resellers (VARs); assi
sted VAR sales representatives in identifying and closing sales with end-user cl
ients.
- Attended trade shows and industry events; conducted targeted multimedia indust
ry presentations.

EDUCATION
TEMPLE UNIVERSITY, Philadelphia, PA, 1992
Bachelor of Arts, Communications / Journalism Concentration
TEMPLE UNIVERSITY, London, England, 1991
International Study, Communications & Marketing

REFERENCES
Available upon request.