CROSS OVER

“We cross the belt of savor”

_________________________________________
A Business Plan
Presented to the
Faculty of Senior High School
Good Samaritan Colleges
Cabanatuan City
______________________________________
In Partial fulfilment
of the Requirements for
Entrepreneurship of ABM

By:
Arenas, Chynna G.
Bautista, Cristine Jei T.
Carlos, Ranier Frederick B.
Cuaresma, Bellie Maurize A.
Dela Vega, Alexandria A.
Ladignon, Nikki DC.
Lorica, Darwin G.
Navarette, Trisha Mae C.
Rafael, Camila B.
Remigio, Shin Hwang Elisha F.
Soriano, Jesyrill B.
 EXECUTIVE SUMMARY

Brief Description of the Project

Living in a stage where generation of numerous ideas,

concepts and inclination continue to arise, increasing number of
business organizations come up to an idea of providing consumer’s
needs and desired products with delivery service. The owner of
this business come up with an idea of inaugurating “Cross Over”
due to the necessity of one of the primary needs and the
advancement of delivery service given its high demand in the
market.The concept of the business name was most likely inspired
by transportation more specifically from the term “overpass”
since its major edge from others is the existence of delivery
service. As mentioned above, the owner decides to put up a food
business in accompany with delivery servicethat offerswell-liked
and distinctive yet affordable products for they are willing to
cross over everything just to satisfy every needs and wants.Cross
Over’s purpose of establishing the said kind of business is to
add convenience to the lives of people who likes fast food and to
those who are too busy to go and get it.With this, the business
is expected to aidevery consumer especially the new generation
with a completely divergent and driven style of catering food.
Their main markets are thestudents at Good Samaritan Colleges as
well as the staffs, employees and other people within the
vicinity of the school.Upon knowing the fact that food delivery
market is indeed changing at an accelerated pace, the firm
figures out that this kind of business will have a significant
impact for the consumers, given that they are living in a century
where easy access is rampant. Cross Over is committed to provide
quality food at their customers’ door step. They strive to
provide quality services on time, based on best practices for the
satisfaction of the customer. As a matter of fact, their main
goal is to generate income by providing good and efficient
services,create job opportunitiesfor the employees,and to help
the community by paying corresponding taxes to the government.

In addition, the owner develops “We cross the belt of savor”

as its business tagline,as she believes that Cross Over will meet
and further exceed the taste of how it feels to be served
completely in a food business with delivery service. She claims
that the company will secure the ideal savorof the food that a
consumer is rooting for. In consideration with the appearance and
its smell, the said business will also transcend those attributes
as it is undeniably a contributing factor for a consumer in
choosing where to eat and what dish to eat. Besides, the owner
does believes that at times consumers are patronizing a company
not because of the product itself but the experience that a
consumer had, which is incomparable to any amount or tangible
materials. Accordingly, they will also put emphasis on the
consumers’ involvement with the service as they come and purchase
there. In terms of expectation towards the food, service,
experience, employees and company, the owner makes sure that
those assumptions will be overreached and satisfaction will go
beyond.

Cross Over aims to become one of the most preferred and

reliable food business with delivery service within their
community. The company’s flagship is its amiable atmosphere, the
products, and the service offered by the businessitself.On the
other hand, the edge of this business from others is the menu,
the cook, the environment, the delivery man, the service and
their engaging place. They will have a well-liked and distinctive
menu and the food will be made with the freshest ingredients. The
cook has an excellent taste for what the customer wants which
will satisfy their needs and desire.Along with the meat-based
foods, it will be offered at an affordable and competitive price
but on a taste or quality that is at par to its competitors.
Regarding the environment of the firm, you can feel that it is
fast-paced, engaging and collaborative and in terms of the
physical appearance of the store it is captivating and chilling.
Appreciable service is very important according to the owner of
this company. Therefore, the management and servers will handle
every detail to make sure that the customers feel that they are
special and they will have a remarkable experience that they
deserve. All of this including the great atmospherewill be
helpful for gaining the trust, reliability and loyalty of the
consumers as the business gives assurance to the customers that
they will serve as a bridge or an overpass for their chosen foods
to their doors.

Brief Profile of the Entrepreneur

 In this century, there is a dedicated and hardworking 18-
year-old young woman entrepreneur named Shin Hwang Elisha Remigio
who is still studying as a Senior High School (SHS) students
under the Accountancy, Business, and Management (ABM) strand. She
resides in Aduas Centro, Cabanatuan City, NuevaEcija.Ms.Remigio
is a sole individual who is firmly committed to the establishment
ofCross Over and its concept. She is the eldest among three
siblings;two of them are brothers and a sister. Presently, her
mother works at a Non-Government Organization while her father is
still looking for a job.

Table 1.0
Profile of the Entrepreneur

Remigio, Shin Hwang Elisha F.

-18 years old
-Currently studying at Good Samaritan Colleges
-Senior High School Student under Accountancy, Business and
Management Strand
-Recently become one of the highest profit gainer through
online selling
Furthermore, she possesses a hard working attitude, optimism and
well-equipped skills. In fact, she’s used to coping up with lots
of challenges and activities. She is currently studying at Good
Samaritan Colleges (GSC) and there she is an achiever. She is a
consistent honor student ever since she started studying. She
graduated in Elementary as Class Valedictorian and finished
Junior High School (JHS) with high honors and it continued until
grade 11. This year, on the first semester she was recognized
with highest honors. She already had an experience in terms of
business. She tried to sell online for once and it became
successful as she was able to gain the highest profit among her
friends and co-sellers. Aside from being good in academics, she
is also an influencer and a great leader to her classmates and
the people around her as she inspires, motivates and uplifts
every individual that they are capable of doing things, all they
just have to do is to strive hard and believe in their selves.
Additionally, ever since Elementary she is actively participating
into different clubs, organizations, seminars and trainings
locally, nationally and internationally regarding leadership.
Through those participation, she was able to adapt and gain
innovative ideas and concepts about being a moral and innovative
leader. Theseattributes, background and experiences are proofs
that she is a great leader today and throughout the coming years
of her career.

With the help of herinvolvement with different stuffs, she is a

living testimony thatat a young age you can overcome and
accomplish things despite of different struggles that an
individual might encounter. In line with this, Shin Remigio is
indeed ready as she has all the needed abilities, skills and
competence that a young entrepreneur should instill for a
successful business. In accordance to this, she is planning to
build a business that will be called Cross Over. The said company
is a kind of business that will provide a variety of snacks and
dishes accompanied with delivery service; it will be conducted in
the proximity of the canteen. The willingness, determination,
eagerness and dedication of Ms. Remigio has proved that putting
up a business is not easy because it undergoes a step by step
process in order to attain a certain goal. However, all we need
to do is to apply the concept of being a good-natured individual.
Ms. Remigiois truly exceptionaland an example of a young
entrepreneur who is committed, compassionate and competent that
qualifies her inengaging to the business industry.

Chapter 1

Marketing Plan
 Marketing is important because it helps you sell your
products or servicesthroughintroduction and promotion of the
service into the market. It is indeed one of the essential
aspects in business since it contributes greatly to the success
of the organization. The bottom line of every business is to make
money and effective marketing strategies should be implemented to
introduce the services successfully and to have a competitive
edge in the market and reach that end goal.

1.1 Description of the Product

Cross Over will be the one of the most preferred and

reliable food business at Good Samaritan Colleges (GSC) due to
the distinctiveness that delivery service brings.Every consumers
will feel that they are exceptional and priority in view of the
fact that they will experience a special treatment.

As for the products, their foods will be having an

exceptionalfeaturesarranged with tender loving care. They will
conquer everything just to cross the belt of savor to satisfy
their beloved customers. Meanwhile, they will improve their menu
as their customers’ wish to. If they will be asked to add more,
they are going to add different dishes as time passes by.
However, they will keep track ofthe most purchased product and
the reviews regarding the product. Foods will beserved in a
single-sized serving that is good for an individual and will be
displayed alluringly.

The company’s products are divided into fourcategories, the

snacks, the rice bowls, the drink and the add-ons. Products are
all meat-based whether it is rice bowls or snacks. Regardingthe
products, they will only offer three rice bowls: samgyuptrain,
rocketchickwith rice and shangridewith rice. For the snacks, they
have the ala carte serving for rocketchickand shangride, and a
zippine for the drinks. In addition, they will also offer add-ons
which include cross over rice and a sunny express which will be
cooked depending on the request of the customer.

Variety of foods will be produced on a single serving. The

business will strive to introduce new products or innovatean
existing product to ensure customer retention.

Table 2.0
Description of the Product
Rice Bowls
Samgyuptrain
A taste of freshly seasoned
slices of pork belly meat,
samgyuptrain. Served with
steamed rice and a variety of
side dish of your choice such
as red paste, lettuce, tofu,
Cost: P30.00
eggand various choices of
Mark-Up: P9.00
sauce that will satisfy your
Selling Price: P39.00
taste buds!
Rocketchickwith Rice
Rocketchick with rice is made
of sliced chicken combined
with a punch of mashed potato.
It is round, crispy and a
flavorful meal that can be
partnered with ketchup and
Cost: P20.00
cross over sauce as its sauce.
Mark-Up: P9.00
It is joined by steamed rice
Selling Price: P29.00
to complete your meal.
 Shangride with Rice
A deep fried dish consisting
of delicious ground pork with
vegetables wrapped in spring
roll wrappers. Shangride is
served with rice and a choice
of tasteful sauce that will
fulfill yourdesire.

Cost: P20.00
Mark-Up: P9.00
Selling Price: P29.00

Table 2.1
Description of the Product
Snacks
Shangride
A deep fried snack consisting
7 of delicious ground pork with
vegetables wrapped in spring
roll wrappers. Shangride can
be dip to distinctive tasteful
sauce that will satisfy your
cravings.
Cost: P2.00
Mark-Up: P5.00
Selling Price: P7.00

Rocketchick
This snack is made of sliced
chicken combined with a punch
7 of mashed potato. It is round,
crispy and a flavorful munch
that can be partnered with
 variety of sauce.

Cost: P2.00
Mark-Up: P5.00
Selling Price: P7.00
Zippine
Zippine is a drink made of
tidbits of pineapple and ice
that can really refresh your
day. Zippine can perfectly
come in any food that you'd
like to be served as it will
Cost: P7.00
quench your thirst!
Mark-Up: P2.00
Selling Price: P9.00

Table 2.2
Description of the Product
Add-Ons
Cross Over Rice

7 Rice can get boring but with

the add-ons produces by the
said company, the rice will
take you to the next level of
satisfaction.
Cost: P4.00
Mark-Up: P3.00
Selling Price: P7.00
Sunny Express
A one-sided cooked egg that is
10 perfect for your chosen dish.
It is will surely nourish an
 individual’s mind and body.

Cost: P6.00
Mark-Up: P4.00
Selling Price: P10.00
1.2 Location

To have a profitable business, your firm should be close to

your target customers, easy to find and accessible. In order for
you to achieve that, you need to search for a good location.
Having a good business location is a big factor because it can
help your business strategies to be effective to your customers.

Map 1.0
Location of the Business
 The red location symbol indicates the proposed location of
the business

The proposed business will be established along Burgos

Avenue, Cabanatuan City, Nueva Ecija, inside the institution of
Good Samaritan Colleges. The owner chose this proposed location
because of their target customers who are the Senior High School
and Junior High School students, staffs, employees and other
consumers within the premises of the school. The company thinks
that it will be convenient for them to establish a business
inside the school so that they don't need to go outside the
school anymore, avoid being late in class, and to ensure their
safety. Moreover, this is the reason why the company gets some
motivation.

1.3 Market Area

Its main market area is the Senior High School (SHS)

students of Good Samaritan Colleges (GSC). The secondary areas
are the teachers from the Senior High School (SHS) Department.
Staffs and employees from other departments as well as the Junior
High School (JHS)students are considered as their tertiary market
area.

1.4 Main Customers

Cross Over can be found in a place wherein almost everyone

can be reckoned to be one of the main customers. Since it is
located inside the institution, consequently, the said business
will concentrate on alluring majority of the students at Good
Samaritan Colleges (GSC), specifically the Junior High School
(JHS) students (11-15 years old) and Senior High School (SHS)
students (16-20 years old). The staffs, employees and others (20
years old and above) are also considered as the main customers of
Cross Over.

Table 3.0
Demographics of the Main Customers
Main Customers Age Bracket Description
 Junior High Teenagers They are one of the
School Students 11-15 years old company’s main customers
since they are within the
school premises. As for the
Junior High School
students, the company will
surely be patronized by the
young individuals knowing
that they are being limited
from buying products and
foods outside the school.
Moreover, students at this
age are more prone to
temptation especially in
fulfilling their cravings.
Senior High Teenagers This company assumed that
School Students 16-20 years old students from Senior High
School department will also
acquire products from Cross
Over especially for those
who don’t have time to go
to the physical store in
order to buy some foods.
With the help of this
company, they will gain
convenience especially for
those who are not in the
main building of the
institution.
Staffs, Employees Professionals For the remaining main
and Others 20 years old customers they are also
 and above expected to buy and
patronize products in Cross
Over. Due to loaded works
the employees and other
staffs, they will probably
purchase within the
business given the fact
that this business offers a
convenient and stress-free
service that will be much
beneficial for them.

Main Customers

Junior High School Students

15%
30% Senior High School Students

Faculty, Staff, Employees

and Others

55%

Graph 1.0
Main Customers

1.5 Marketing Strategy

Cross Over create different strategies to promote their

brand and their products. In line with that, they will employ
different marketing tactics to increase customer awareness.
Promotional activities will be declaredonwards to
guaranteesteadfastcommitment from customers. Furthermore, in
order to achieve customer loyalty, Cross Over will be granting
coupons to be stamped after a single order to grant their
discount coupon for the next transaction. Realization of a
certain amount will authorize the customer for a free meal, free
delivery or other gifts.

Its direct marketing activities includeflyers, coupons,

barkada meal, social media postings, free delivery, and freebies.

On the other hand, indirect marketing strategy includes

word-of-mouth towardstheir customers. The business believes that
positive feedbacks from customers are effective and free form of
marketing.

Table 4.0
Marketing Strategies
Marketing Strategies
Flyers
Cross Over will provide flyers
with important information about
the business, including the
address, opening day, service
offered, the facebook page,
phone number, and of course the
products offered. These will be
selectively distributed by the
employees by personally handing
it to them. They will use flyers
to promote their business
personally to their target
customer which will enable them
to be aware about the business.
Coupons
The company considered one of
the common marketing strategies,
the coupon. Cross Over will use
coupons wherein every customer
can avail if they reach certain
amount, it is one way of knowing
the loyalty of the customers.
Coupon can be a gift or benefits
for the customer such as
discounts and choose any product
of Crossover for free.
Barkada Meal
People tend to buy a product
together with their peers that
is why Cross Over came up with
the idea of “barkada meal”. This
barkada meal contains a foods
that suits for five persons so
you can avail this product
together with your friends. Five
members of barkadaARE required
for you to be able to purchase
the mentioned product which is
the barkada meal.
Faceboook Page
Social media nowadays is the
number one tool that every
person used for their daily
routine. The company took this
opportunity to create an online
marketing as we will post online
advertisement for the business
on facebook page. Some of the
details of the business can be
seen there; also they made this
for customer to be updated on
what’s happening within the
business. By using this online
marketing the owner can see
their reviews regarding with the
products and services and for
them to adapt any recommendation
that would boost or help the
business.
Free Delivery
Online shopping is very popular
in every consumer, because of
delivery service. Cross Over
came up with the idea of doing
food delivery service for the
customer, this strategy is very
convenient. For every individual
who will be able to buy and
reach an amount of P150 they
will be able to avail their free
delivery. Another deciding
factor in purchasing delivery
service is it helps the customer
lessen their time waiting in a
line for their order instead of
accomplishing their important
matters.
 Freebies
Accompanied with their delivery
service, Cross Over also offers
freebies for those who will
avail delivery. The said
freebies will bring back
memories from their customer’s
childhood. They come up with
this idea because they believe
that with the help of freebies
they will attract more consumers
who will avail delivery service.
Word-Of-Mouth
Cross Over believes that
positive feedbacks from
customers are effective and a
free form of marketing. They
offer product and services with
good quality in order for the
company to receive positive
feedback to their customers that
can influence other people’s
product purchase. In addition,
with regards to their delivery,
they also make a rule which is
if they are not able to make it
within 5 to 10 minutes; their
customer will have their own
zippine for free.
1.6Marketing Budget

Knowing that the extent of the business is relatively small,

the marketing budget would be very limited. The total marketing
budget for the whole week shall not exceed 5% of the gross weekly
sales whichever is higher.
 The marketing budget is established to ensure that the
business will maximize its profit by cutting its cost. This is
also for the company to challenge itself to market its product at
a very minimal or almost zero cost.

Table 5.0
Marketing Budget
Materials Quantity Price Total Cost
Flyers 60 P5.00 P300.00
Coupons 25 P2.00 P50.00
Installation of 1 P100.00 P100.00
Internet Connection
Freebies 100 P2.00 P200.00
Total P650.00
Cross Overutilizes 60 flyers to persuade consumers to avail
Cross Over products and 25 coupons to fulfill the customers’
loyalty and test how satisfy they are within the company’s offer.

Moreover, they will avail 100 pesos worth of loadfor their

internet connection in order for them to regularly update their
Facebook Page to post their new menu and contemporize the
customer about what is the price of every dish that they offer.
They also need this for listing down the orders online so that
they will be able to prepare the orders and eventually deliver
those to their designated doors.Lastly, they are going to provide
freebies to attract more customers who will avail their delivery
service and make them reminisce a little bit of what they had on
their childhood days.

1.7 Swot Analysis

Table 6.0
 Strength Weaknesses

Opportunities Threats