Alejandro Izquierdo

Career Objective
A senior level management position within the electrical, electronic, mechanical
or
telecommunications industry, utilizing educational background
and extensive experience in:
General Management
Sales and Marketing
Business Development
Electrical Engineering

Professional Profile

Professional with a proven record of success, assertive, self motivated, goal-or

iented,
well organized and efficient.
High adaptability to work in a changing environment and proficient in the introd
uction of new products and technologies
Extensive experience in sales, sales management, business development and market
ing in a variety of market segments such as utilities, industry and construction
.
Experience in both domestic, North America, and International markets, specially
Latin America and The Caribbean
Adept at handling multiple projects offering innovative and practical solutions
Able to work independently in high-pressure environments, meeting goals and dead
lines and interacting effectively with customers and individuals at all levels.
Demonstrated ability to effective develops strong relationships with clients rec
ognizing their needs and priorities.
Demonstrated effective leadership skills: encouraging team and strategic corpor
ate concepts, delegating tasks, and directing a cohesive staff in the successful
attainment of objectives.

Assisted subordinates and supervisors in identifying and resolving problems,

skilled in encouraging others and developing rapport.

Business Experience

Toshiba International Corporation Houston, Texas.

Manager, Business Development Department - Transmission & Distribution Business
Unit 2007 - Present
* Commercial / Sales & Marketing Manager of Transmission & Distribution Business
Unit for North America.
* Development, maintenance and establishment of existing and new commercial rela
tionships with the Utility Market in US, Mexico & Canada.
* Strategic development of the appropriate sales channel for the Utility market.
* Exceed the sales forecast in 120% during fiscal 2008-2009
* Develop customer acceptance and the pre-qualification process and registratio
n of the company in the supplier division of different Utilities
* Marketing & Sales of Power Transformers and other T&D equipment (GIS, H.V. Bre
akers, Surge Arresters, etc...)
* Business Unit Manager Responsibility and main contact point with headquarters
in Japan.
* Business Development and implementation of strategy for sales responsibility c
overing USA, Canada, including product presentations and in general management
of customer relationships
* Develop and determine Business Strategy for the North American Market includin
g volumes, order entry, sales, profitability, market share, price, etc...
* Lead the M&A team in US together with Toshiba Corporation in Japan
* Leadership in developing new initiatives and opportunities (Utilities) for alt
ernate renewable energy sources - Photo Voltaic.
* Business Development of Smart Grid initiative in US and the area of responsibi
lity mainly within the Utility sector.
* Coordination and preparation of quotations, tenders, and subsequent follow up
and negotiation.
* Full responsibility for developing sales & marketing organization for North A
merica for the T&D product portfolio
* Development and coordination with utilities, industrial customers, and consult
ing/engineering/EPC companies to influence specifications during the earlier des
ign stages
* Responsible for developing all the marketing collaterals, marketing and presen
tation materials.

Eaton Electrical Greenwood, South Carolina.

Sales/Marketing Manager Medium Voltage Distribution 2005 - 2007
* Responsible for managing the tactical direction of the sales team.
* Sales of Medium Voltage Metal Clad and Metal Enclosed switchgear solution ANSI
/IEEE.
* Guide the Product Line Sales Engineers for preparation of quotations, and foll
owing and closing orders
* Manage and control price bands, price realization, market share and order mix,
according with profit plan.
* Develop sales and marketing plans to increase market share. Increased at least
10-20 points of market share
* Permanent development of new OEM's, customers and user relationships while sup
porting field sales efforts.
* Responsible for achieving total order, sales and profit goals. Exceeded OE goa
l by 86% against plan and 100% backlog.
* Develop marketing plans for new and existing customers and being able to handl
e complex commercial and technical situations to resolution.
* Responsible for developing sales tools and generate technical presentations.
* Establish & coordinate relationships with the Sales Districts around the count
ry and Canada.
* Interaction with end users, consultants, OEM's, contractors, and distributors.
* Permanent contact with the Product Manager for development of new products, in
formation of competition, and identifying market trends.
* Daily management of the order entry activity in the factory and also coordinat
ion with manufacturing and other instances within the organization.
* Preparation and generation of monthly reports, supporting the financial and st
rategic needs of the business activity.
Siemens Power Transmission & Distribution Wendell, North Carolina.
2001 - 2005
Business Development Manager OEM & Integrators
* Marketing OEM Components ANSI/IEEE Medium Voltage Switchgear 5,15, 27 & 38KV
* Establish & coordinate relationships with vendors, sales force, OEM's and Inte
grators nationwide and internationally
* Develop and maintain strategies, business plans, catalogs, and pricing tools.
* Actively participation in product improvement, Merges & Acquisitions, training
, and trade shows.
* Business Development Management for the Latin American Market, and support for
Philippines, Saudi Arabia and Indonesia
* Interface with Engineering and Design for product improvement and development
* Permanent technical and commercial support to external sales organization
* Technical and commercial analysis of specifications and preparation of quotati
ons.
Samford University Birmingham, Alabama
School of Business, Teaching Assistant
2000 - 2001

Celsa (Electrical Equipment, Lighting Products, Telephones) Cali, Colombia, S.A.

General Manager - Western Office 1997 - 1999
* Managed sales and marketing of electrical equipment and lighting products
* Directed project management with power companies and utilities
* Developed and administered budgets, inventories and goals with local distribut
ors
* Managed day-to-day operations of Cooper Power System for Colombia
Siemens Andean Cali, Colombia, S.A.
Assistant Manager, Transformer Division - Western Office 1995 - 1997
* Marketed distribution transformers
* Developed and administered budgets and goals
* Provided service to existing customers
* Power transformers project manager with power companies
Groupe Schneider de Colombia
Cali, Colombi
a, S.A.
Technical - Commercial Engineer 1992 - 1994
* Designed and managed medium and low voltage switch gear and switch board proje
cts
* Prepared bids, tenders, and quotes
* Expanded sales and coordination with retailers in South and Central America
and the Caribbean
EMCALI-EICE (Electrical Power Company) Cali, Colombia, S.A.
Engineering Assistant 1991 - 1992
* Supervised the construction of medium and low voltage power lines
* Supervised supply of electrical materials

Education and Training

Samford University / Colorado Technical University Birmingham, AL
Master of Business Administration Stand by
Pontificia Universidad Javeriana Cali, Colombia, S.A.
M.S., Master in Managerial Systems for Engineers 1997
Corporacion Universitaria Autonoma De Occidente Cali, Colombia, S.A.
B.S., Electrical Engineering 1992

Other information
Languages: Spanish: Native Language
English: Fluent - Speak, read and write.
Portuguese: Average - Read and general understanding
Computers: Proficiency in Microsoft Office - EXCEL, WORD, and POWER POINT
AUTOCAD: Basic
BAAN - Super user
Other courses: Finance / Universidad Javeriana - Cali Channel Strategies & Con
cepts
Budgets / Universidad Javeriana -Cali EME Management
Practices
Selling Value Workshop Business Intelligence
Management Excellence EBS - Growing through custome
r focus
Negotiation to Yes EBS Going for the gold
Value pricing Methods & Tools Ethics at work
Positive Management Leadership Rules of the road
Global Positive Employee relationships
Getting off the right start
E-Star EEO & Harassment free workplace
ISO9001 Inspector
Alejandro Izquierdo
54 Bryce Branch Cir
Contact phone: (832) 247-8881 Spring, TX 77382
e-mail: aiae2132@westpost.net