Journalist Talk Logo & Brand Identity Guidelines

Brand identity
Style guides
Design Logo & Brand Identity Guidelines

Company Journalist Talk

Date 13/08/2020
 Journalist Talk Logo & Brand Identity Guidelines 1

Logomark
 Journalist Talk Logo & Brand Identity Guidelines 3

Logo variation

Full color

Full color with background

One color

One color : Reverse

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Journalist Talk Logo & Brand Identity Guidelines 3

Primary colors

Warna dipake buat

background, obyek-obyek
hiasan dan aksen

CMYK 13 87 85 2 0 49 98 0 0 49 98 0

HEX #D14639 #F89521 #F89521

PMS P 171C P 715 C P 715 C

0 0 0 0
CMYK 0 52 53 0

HEX #303642 #FFFFFF

PMS
P 432 C BLANC
Journalist Talk Logo & Brand Identity Guidelines 4

Secondary colors

Warna dipake buat tulisan

CMYK 62 9 0 0

HEX #FFFFFF

PMS 298 C

75 68 67 90
CMYK

HEX #000000

PMS NOIR
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Journalist Talk Logo & Brand Identity Guidelines 5

Other colors to use

Aksen warna lain dipake buat

obyek-obyek hiasan dan
pattern, kalo bisa jarang
dipake, utamakan warna
utama.
Journalist Talk Logo & Brand Identity Guidelines 5

Color Pairing

Pasangan penggunaan
warna, bebas mana yang
mau jadi background mana
yang mau jadi hiasan
 Journalist Talk Logo & Brand Identity Guidelines 6

The Typeface Family

Bold dipake buat headline,

regular dipake buat body,
kalo ada tulisan yang mau
di highlight, pake semibold

Poppins (Bold)
ABCDEFGHIJKLMNOPQRSTU-
VWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()

Poppins (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
 Journalist Talk Logo & Brand Identity Guidelines 7

Decoration Object

Bebas mau pake

ukurannya, rotate
sesukanya, warna bebas
Journalist Talk Logo & Brand Identity Guidelines 5

References

Referensi desain bisa dilihat di:

https://pin.it/2FQRbGw