MADISON MITCHELL

EDUCATION PROFESSIONAL EXPERIENCE

BACHELOR OF SCIENCE TRAVEL MARKETING SPECIALIST

MAJOR IN RECREATION, PARK, &
TOURISM MANAGEMENT
MINORS: SPANISH, SUSTAINABILITY
LEADERSHIP
CERTIFICATE IN MEETING & EVENT
MANAGEMENT
The Pennsylvania State University
University Park, PA
August 2017 - May 2021
GPA: 3.95 • Magna Cum Laude
LATITUDES YEAR PARTICIPANT
GAP YEAR PROGRAM PROMOTING
CROSS-CULTURAL UNDERSTANDING,
SERVICE LEARNING, & LEADERSHIP
DEVELOPMENT THROUGH TRAVEL
Carpe Diem Education
Ecuador • Peru • Colombia
September 2016 - April 2017
SKILLS
Zoom
Microsoft Office
World Wildlife Fund (WWF) • Remote • November 2021 - Present
Create, implement, and evaluate WWF-Travel’s content marketing strategy including scheduled
blog posts, social media posts, e-newsletters, and emails in collaboration with WWF-Travel's
partner, Natural Habitat Adventures
CO-FOUNDER & CO-DIRECTOR
The 50 Percent • Remote • June 2020 - February 2022
Hosted annual Global Youth Engagement Summit virtually for 250 youth from 75 countries
Implemented digital marketing strategy to promote the event to 900+ potential international
partners
Developed organization strategic plan in partnership with the Club of Rome & Penn State
University Sustainability Institute
Managed, mentored, & trained 150+ young people in hosting their own community listening
session events
EVENT COORDINATOR (CONTRACT)
The Center for Responsible Travel (CREST) • Remote • August 2021 - November 2021
Coordinated a virtual event for 1,000+ attendees in Nov. 2021 focused on Tourism,
Biodiversity, & Livelihoods through a collaboration with IUCN WCPA TAPAS Group, World
Wildlife Fund, & Arizona State University
Spearheaded the event invitation process & liaising with all speakers
Supported Communications Manager with setting up event registration system, event landing
page, creating & implementing communications & marketing plan
PROGRAM & RESEARCH INTERN
The Center for Responsible Travel (CREST) • Remote • May 2020 - December 2020
Researched overtourism, COVID-19 impacts on travel, climate change, & cruise tourism
Analyzed 200+ travel organizations’ goals, plans, & resources for the Future of Tourism
Coalition (FOTC)
Conducted an independent research study on how hotels market their sustainability initiatives
STUDENT SUSTAINABILITY COORDINATOR + DIRECTOR
The Sustainability Institute at Penn State + The Council of Sustainable Leaders • University
Park, PA • April 2018 - May 2021

Eventbrite Planned & executed 50 weekly events that engaged 2,100+ people annually
Built partnerships with University administrators to secure $10,000+ in funding
Canva
Created and stayed within budgets, oversaw venue setup, and liaised with catering services
Google Suite Developed itineraries & coordinated accommodation logistics for all guest speakers
Google Analytics Organized & guided a group of 17 student leaders in projects on sustainability education & zero
waste projects
Slack
Consulted student leaders one-on-one to develop individual work plans to meet their
Mailchimp organization's goals
Trello
Project Management Software (ClickUp) FIELD INTERVIEWER
Visual Collaboration Software (Miro) The Pennsylvania State University • University Park, PA • June 2018 - August 2018
Website Building Programs (Weebly, Wix) Assisted with quantitative & qualitative research for the Central Pennsylvania Convention &
Intermediate Spanish Visitors Bureau Visitor Intercept Study
Conducted interviews with local tourists to gauge purpose of travel & ideas to improve their
experience
CONTACT
CUSTOMER RELATIONS INTERN
+1 (814) 380-0801 La Bicicleta Verde • Santiago, Chile • April 2017 - June 2017
memp248@yahoo.com Published 10+ blog posts to highlight company values, current news in the tourism industry &
madisonelizabethmitchell.weebly.com Chile
Provided excellent customer service to travelers regarding the company tours, Santiago & South
American culture