English for Business & Entrepreneurship

Brief Business Plan Model

Las micheladas

Brief Business Plan

2021

EXECUTIVE SUMMARY

Las Micheladas presents a new opportunity in my local market. Las micheladas

will grow customers As sales, this product of Latin origin will be of pleasure to
new consumers and then the competition. Revenues to grow from 2018 to 2021
revenue in three years.

BUSINESS DESCRIPTION

Product
The michelada beer-based drink that helps to refresh thanks to its different
ingredients.

Management and Operations

Las micheladas will have 2 managers and 10 employees. Las micheladas will
sell, prepare, and serve.

marketing

Market research

Part 1: Demographic Profile

 Gender: Male Femele
 Age: 21- 30 31- 40 41-50 51- 60

Part 2: Past/current experience

1. Do you like beer?

YES NO

2. If yes, how often do you drink beer?

One time per week 1 daily Only weekends

3. Have you tried the michelada?

YES NO
 4. If now, Why not?

Price Taste Not available Never tried Other

Part 3 Future needs

5. Would you like to try beer with new ingredients?

Yes No

6. Michelada is a beer preparation based on lemon juice, salt,

Worcestershire sauce and magui juice that is drunk in a chilled glass with
chamoy. Refreshing drink that can be taken with any type of food. Would
you like to try one with other flavors?

Tamarin Mango Strawberry

7. Would you be interested in buying micheladas?

Yes No Maybe

Part C: Conclusion

According to the total number of respondents: (10) 50% said they did not know
what a michelada is, the other 50% are of Latin origin, who do know the
product. 70% of respondents 40% men and 30% women are interested in
buying and consuming and the other 30% said maybe.

100% said that if they like beer and that they consume it on weekends, 90%
said that they would like to try a tamarind flavor and 10% said another flavor.

Competitive Analysis
Las micheladas has 2 direct competitors and 2 indirect competitors in my local
market.

   Direct competition average price for similar product: 10 or 15 dollars

   Indirect competition: Los tacos numero 1, comida latina

Marketing Mix
The following marketing mix will create the biggest sales for Las
micheladas because it is uniquely designed to attract 50 % men and 50
women

Product

Beer prepared with lemon, juice, salt and clamato, frosted in a glass with
chamoy
Price

The price varies between 8 to 10 usd depending on the flavor, 5 dollars less
than the competition.

Place

We want to have 1 headquarter and one branch to start with, one located in
times square and the branch in Soho

Promotion

We will have diffusion on social networks

FINANCIALS
Figure 8.1: Startup Costs

   [Employed, 600 usd]

   [Place, 1000 usd]
   [Electric Power, 400 usd]
   [Clenear, 200]

Total Startup Costs – [2200 usd] Total startup costs will be 2200.

Figure 8.2: Sales & Revenue projections

Expected Sales Year 1: [60,000 usd] Year 2: [80,000] Year 3: [100,000 usd]
Price per product Year 1: [60,000] Year 2: [80,000] Year 3: [100,00 usd]
Expected Revenue Year 1: [65,000] Year 2: [82,000] Year 3: [102,000]

This is our projection in 3 years that we estimate

Figure 8.3: Cost projections

Startup Costs Year 1: [26,200] Year 2: <40,000> Year 3: <55,000 usd>
Operating Costs Year 1: [10,000] Year 2: [20,000] Year 3: [26,000 usd]

Expected Costs Year 1: [36,200] Year 2: [60,000] Operating Costs will

[describe movement] for Years 1, 2, and 3.

This is the projection of operating costs and expenses from the first to the third
year