Nara Thai Content Strategy - Instagram

*Logo to be inserted on every picture / video / story / reel .

1. Format: Reel - 20 secs

Focus : Cocktails
Objects : Glass, Jug, and the hands of the bartender wearing a full sleeve
shirt in purple colour. The backdrop would be black.
Audio : Lindsey Sterling: Carol of the bells
Since Nara Thai has a multitude of options when it comes to cocktails, the
idea is to position the colours as the focal point.
The duration of the reel would be 10 seconds, wherein the bartender would
be pouring the cocktail mix into the glasses.
The first shot would be a cosmopolitan (pink in colour) being poured into a
glass.
The second shot would be of a screwdriver (orange in colour) going back
from the glass to the jug. In short, a reverse edit.
The third shot would be Bloody Mary (red in colour) poured from the jug to the
glass.
The same rhythm would be followed with 3 more drinks in different colours.
E.g., Pina Colada (yellow), Lemongrass Martini (green in colour), Sukho Thai
Fizz (purple in colour).
The video shots need to be aligned and edited in a manner so that it looks
smooth and natural.
The last shot would feature all the cocktails placed on the table, zooming out
of the frame along with the bartender Andrew Hymen

2. Format: Story - set of 7 stories

Focus: Khao Suey
Hook: Tap to assemble your favourite Khao Suey from Nara Thai.
Objects: Empty bowl and various condiments used to most authentically
assemble the Khao Suey bowl in multiple small bowls assembled around the
big bowl
Audio: Lindsey Sterling: Carol of the bells
Story 1: Full coverage picture of all the small bowls and the empty bowl.
Story 2: Noodles are added to the bowl.
Story 3: The yellow coconut curry is added
Story 4: Broccoli.
All the other items are added one by one.
 (Use this picture as reference)

3. Format: Filter Game

Focus: Thai Ingredients, Traditional Thai Headgear
Objects: Guess the right ingredients for Thai Curry/ Khao Suey/ Tom Yum
Soup/ Pad Thai/ Som Tum/ Khao Phat etc
The filter will make people wear Thai Headgears, and then with the help of
the pointy headgear, they will have to pop the ingredients required to cook a
particular dish.

The moment someone opens the filter, they will be given the dish’s name.
Post that, people will be presented with the ingredients on the screen for 3
seconds, and then they will have to use their memory and play the game.
The game will be challenging because some random ingredients will also be
shown on the screen along with the actual ingredients.

For example, for Red Thai Curry, the screen will have galangal, kaafir lime,
bamboo shoots along with noodles. So the person will ideally have to select
the first three ingredients only and ignore the last one, i.e., noodles. The
game will be super fast, so the person playing it has to be quick and is
required to have a really sharp memory.

People who can score specific points and cross levels will be rewarded with a
10% discount on the dessert section.

4. Format: Reel
Focus: Various Thai dishes, 2 people.
Objects: Pad Thai, Crepe Pastry, Prawn Chips, Tom Yum Soup, Lotus Stems,
Shrimp Letus Wraps, Bangkok Style Drunken Noodles.
Audio: Original ASMR audio on actuals.
This particular reel will only have the mouth featuring on the camera.
 Thai cuisine is full of different textures and is so much more than just Thai
Curry.
The idea is to let people taste the various textures on the camera.
Highlights: Crunch of the peanuts, Slurpiness of the Noodles, Crispiness of
the Prawn Chips and Lotus Stems, Soft nature of Lettuce and Shrimps,
Gooeyness of the Crepe Pastry, the Dressing of Pad Thai, and Smooth
texture of the Tom Yum Soup.

All the videos will be clubbed together with the actual audios. The last CTA
will be #AreYouThinkingThaiWithNaraThai?

5. Format: Post
Focus: Top 5 Thai dishes, 1 influencer.
Objects:
1. Khao Pad Sapparod (Pineapple Fried Rice)
2. Gaeng Ped Gai (Red Curry with Chicken)
3. Mookata Thai BBQ
4. Pla Nueng Manow (Steamed Fish with Spicy Lime Sauce)
5. Yum Nua (Spicy Beef Salad).
Flow - Influencer enters the restaurant - Influencer on chair with all dishes on table -
dishes 1 by 1 in every single post - influencer eating the dessert - Influencer with chef