PROJECT REPORT

ON
“Study on marketing strategy on biosash ”
Submitted to
Rashtrasant Tukadoji Maharaj
Nagpur University, Nagpur
In Partial Fulfilment of the requirement of the
“Bachelor of Business Administration”

Submitted by
Manish Sunil
Rahate Guidance by
Dr.MNK

Dr. Ambedkar Institute of Management Studies and Research,

Deeksha Bhoomi, Nagpur-440012
(2021-2022)

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 CERTIFICATE

This is to certify that Manish sunil rahate as satisfactorily completed the project work
entitled “Study of marketing strategy on biosash” in not less than one academic session.

This also certify that this project work is the result of the candidate’s own work and is of
sufficiently high standard to warrant its presentation for the BBA program.

To the best of my knowledge this project or its part has not been submitted to this university
or any other university for any Degree/Diploma.

Prof. Sonal Dubey

Internal Examiner External Examiner

Place: Nagpur

Date: Director

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 ACKNOWLEDGEMENT

“Words have never expressed human sentiments. This is only an attempt to express my deep
gratitude which comes from my heart.”

It is a great pleasure for me to express my deep feeling of gratitude to my respected guide

Sushil Gadekar ded desired moral and confidence to carry on my work.

I am grateful to the Dr. Sudhir Fulzele, Director, Dr. Ambedkar Institute of Management
Studies & Research, Nagpur for making all facilities available for my work.

It is with profound gratitude that I wish to express my gratefulness to Dr. Nirzar Kulkarni
(Associate Director, DAIMSR) for his valuable and expert guidance and supervision in
completion of this project work.

I am grateful to my parents for their lovable support. Last but not least I am thankful to my
friends and other faculty members for their direct and indirect help for completion of this
work.

DECLARATION
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I, Manish Sunil Rahate hereby declare that the project entitled “marketing strategy
of biosash” is the outcome of my own research work based on personal study

during academic session 2021 - 2022 and has not been submitted previously for
award of any degree or diploma to this university or any other university.

Manish Sunil Rahate

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 CHAPTERAISATION

Chapter Particulars Page

no. Number

1. Executive Summary

2. Introduction

2.1 Introduction to Marketing

Introduction to Topic
2.2
Company Profile
2.3

3. Research Methodology

3. About RM,

Type of Research,

Research Design,

Type of data collection,

sampling design

Your project RM and sampling method

Objectives

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4. Analysis and findings of the Study

5. Conclusion, Suggestions and Limitations

6. Bibliography

7. Appendices

(questionnaire)

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 Chapter-1
EXECUTIVE SUMMARY -

Welcome to Biosash. Your entrepreneurial spirit will now enable you to take part in a wonderful
business opportunity, which will secure a bright future for you and your family. Revitalize, renew,
nourish and protect are not mere words anymore. They now mean that you can enhance your
health and also have a fruiul and meaningful career and heightened income for all your needs. We
bring you nature's goodness in the purest possible forms with superior research , development and
technical knowledge and collaboraon with the finest American minds culminang in the best world
class products. BIOSASH is the culminaon of relentless research and development for over 22
years. We at Biosash are commied to offer you an unrivalled range of nutraceucals and
cosmeceucals as well as other life changing products. It will be the constant endeavor of our team
with proven experience in the industry to offer soluons which are most beneficial to our Distributors
and Customers. At the same me we will strive to introduce new world class products at a pace
unmatched by any one in the industry. We started with one product and now have over 80 products.
As you use our products, you will understand the life changing nature of the power of sea buckthorn
brought to you through our products. We are here to lead, guide and accompany you side by side,
towards our world of success.

Take the first step in faith and the rest will follow. As we say: Bio means Life and Sash is the
Ribbon which protects it. Biosash is our Life protector and enhancer of good health and fortune.
Biosash will change your life for the beer – beer health and more wealth. It will create social good
through its life changing products by improving the health of all who use its products Business
documents are extremely crucial as they define the roles of various bodies involved in setting up a
business and working to realize the goals defined by the institution during its institution. Hence, it
is essential to maintain a proper record of these vital documents.

Other than business plans, executive summaries are probably the most crucial of all business
documents. It's fair to say that almost every big decision inside any company of any size involved
an executive summary during the decision-making process.Unfortunately, many people wrongly
believe that an executive summary is a summary of the documentThe purpose of an executive
summary is to recommend a decision, not provide information. The longer document provides
drill-down proof for that recommendation

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 Chapter-2
INTRODUCTION

Biosash Business Private Limited is an unlisted private company incorporated on 17 November, 2015. It is
classified as a private limited company and is located in Faridabad, Haryana. It's authorized share capital is
INR 1.00 cr and the total paid-up capital is INR 1.00 lac.
I was born in a small village in the foothills of the Himalayas. My father was a professor and my
mother was a teacher. When I was young my mother became very sick. I carefully watched as ayurvedic
doctors and herbalists worked with my mother to make her well. Thus I experienced first hand the amazing
effect Ayurveda had on her recovery.
Ayurveda is a form of healing that was introduced in modern India thousands of years ago. The term
Ayurveda means “knowledge of life” and is also known as the “science of life”. This method of healing
focuses on establishing and maintaining a full balance of health by treating the whole person rather than
focusing on individual symptoms. The ayurveda principle is based on principles of wholeness and balance.
According to Charak, the ancient ayurvedic scholar, life is comprised of five essential parts – a
combination of mind, body, senses, emotions and the soul. Balance is the most important philosophy of
ayurveda.
Those who practice ayurveda believe that perfect health is a state where body, mind and spirit are
balanced. When these systems are balanced the body can function at optimal levels and
experience perfect health.
The experience of watching Ayurvedic doctors heal my mother led me to graduate in science. I then
proceeded to study herbs to learn the practical knowledge of health. I have since travelled the Himalayas
and studied herbs for the past 35 years, and more specifically tribal folklore medicine for the past 25
years.
When I was about 20 years old I spent some time in a Himalayan village located at an altitude of about
9500 feet. One day I asked a young woman what the village customs were when someone died. Her
reply intrigued me. She indicated that no one dies in that village. I asked her what she meant by that, and
her reply was the same – simply that no one dies. I asked the young woman to take me to her mother –
to her I directed the same question. The mother replied that a few years ago her great uncle had died
after falling off a cliff, but that was a rarity. As I questioned her further it became clear that people in that
village did not become sick and die. I wondered out loud how this could be possible and the mother told
me about the seabuckthorn fruit. This small fruit, she said, grew abundantly in the rugged mountains
surrounding their village, and was consumed by the people both as a fruit and in their water. Remarkably
in 30 years no one in the village had died of illness or disease. This is sea buckthorn – the secret of the
Himalayas.
Let food be thy medicine and medicine be thy food – Hippocrates.
Sea buckthorn, known as the ‘beauty berry’ across Europe and Asia, grows wild in the upper altitudes of
the Himalayas. This miracle berry contains 190 bio-active compounds that revitalize and protect skin,
nails and hair. It is rich with powerful antioxidants, fatty acids and Omegas 3,6,9 and the rare Omega 7
(of which it is the richest-known food source)

Sea buckthorn, known as the ‘beauty berry’ across Europe and Asia, grows wild in the upper
altitudes of the Himalayas. This miracle berry contains 190 bio-active compounds that revitalize
and protect skin, nails and hair. It is rich with powerful antioxidants, fatty acids and Omegas 3,6,9
and the rare Omega 7 (of which it is the richest-known food source).

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 CHAPTER-3

COMPANY PROFILE

Biosash Business Private Limited is an unlisted private company incorporated on 17 November, 2015. It is
classified as a private limited company and is located in Faridabad, Haryana. It's authorized share capital is
INR 1.00 cr and the total paid-up capital is INR 51.00 lac.

Biosash Business Private Limited's operating revenues range is INR 1 cr - 100 cr for the financial year
ending on 31 March, 2020. It's EBITDA has increased by 210.19 % over the previous year. At the same
time, it's book networth has increased by 416.34 %. Other performance and liquidity ratios are available h ere.

The current status of Biosash Business Private Limited is - Active.

The last reported AGM (Annual General Meeting) of Biosash Business Private Limited, per our records,
was held on 30 November, 2021. Also, as per our records, its last balance sheet was prepared for the period
ending on 31 March, 2021.

Biosash Business Private Limited has three directors - Arjun Khanna, R ajeev Kumar, and others.

The Corporate Identification Number (CIN) of Biosash Business Private Limited is

U74140HR2015PTC057274. The registered office of Biosash Business Private Limited is at PLOT NO 6
GURUKUL INDUSTRIAL AREA SECTOR 38, FARIDABAD, Faridabad, Haryana.

COMPANY NETWORK

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The company has 3 directors and no reported key management personnel.

The longest serving director currently on board is Arjun Khanna who was appointed on 17 November, 2015.
Arjun Khanna has been on the board for more than 6 years. The most recently appointed director is
Vellaichamy Kamarajaips, who was appointed on 05 December, 2020.

Arjun Khanna has the largest number of other directorships with a seat at a total of 3 companies. In total, the
company is connected to 2 other companies through its directors.

17 November,2015 13 November,2019 05 Decemer,2020

ARJUN KHANNA RAJEEV KUMAR VELLAICHAMY KAMARAJAIPS

Director Director Direct

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 CHAPTER-4

RESEARCH METHODOLOGY

The task of business research is to generate accurate information for use in decision making
as we say above, the emphasis of business research is on shifting decision makers from
intuitive information gathering to systematic and objective investigation. Business research
is defined as the systematic and objective process of gathering, recording, and analyzing data
for aid in making business decisions.

This definition suggests, first, that research information is neither intuitive nor haphazardly
gathered. Literally, research (re-search) means to “search again”. It connotes patient study
and scientific investigation wherein the researcher takes another, more careful look at data to
discover all that can be known about the subject of study.

Second, if the information generated or data collected and analyzed are to be accurate, the
business researcher must be objective. The need for objectivity was cleverly stated by the
nineteenth-century American humorist Artemus Ward, who said, “It ain’t the things we don’t
know that gets us in trouble. It’s the things we know that ain’t so”. Thus the role of the
researcher is to be detached and impersonal, rather than biased in an attempt to prove
preconceived ideas. If bias enters the research process, the value of the data is considerably
reduced.

A developer who owned a large area of land on which he wished to build a high-prestige
shopping center wanted a research report to demonstrate to prospective retailers that there
was a large market potential for such a center. Because he conducted his survey exclusively
in an elite neighbourhood, not surprisingly his findings showed that a large percentage of
respondents wanted a “high-prestige” shopping center. Results of this kind are misleading, of
course, and should be disregarded. If the user of such findings discovers how they were
obtained, the developer loses credibility. If the user is ignorant of the bias in the design and
unaware that the researchers were not impartial, his decision may have consequences more
adverse than if he had made it strictly on intuition. The importance of objectivity cannot be
overemphasized. Without objectivity, research is valueless.

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Third, the above definition of business research points out that its objective is to facilitate the
managerial decision process for all aspects of business: finance, marketing, personnel, The
definition is not problemsolving and decision-making activities, business research generates
and provides the necessary information upon which to base decisions. By reducing the
uncertainty of decisions, it reduces the risk of making wrong decisions. However, research
should be an aid to managerial judgement, not a substitute for it. There is more to
management than research. Applying research remains a managerial art

One reason for conducting research is to develop and evaluate concepts and theories. Basic-
or pure-research attempts to expand the limits of knowledge. It does not directly involve the
solution to a particular, pragmatic problem, but it had been said, “There is nothing so
practical as a good theory.” Although this statement is true in the long run, basic research
findings generally cannot be immediately implemented. Basic research is conducted to verify
the acceptability of a given theory or to know more about a certain concept.

For example, consider this basic research conducted by a university. Academic researchers
investigated whether or not an individual’s perception that he or she was doing well on a task
would have any influence on future performance. Two nearly identical groups of adults were
given ten puzzles to solve.

All of the individuals had identical sets of puzzles to solve. After the subjects had given
their solutions to the researchers, they were told “how well” they did on the test. All of the
persons in the first group were told that they had done well (70 percent correct regardless of
the actual percent correct. The members of the other group were told that they had done
poorly (30 percent correct). Then both groups were given another set of ten puzzles. The
group that had been told they had done well on the first set of puzzles performed better with
the second set of puzzles than did the group that had been told they had been relatively
unsuccessful with the first puzzle solving. The results of this basic research expand scientific
knowledge about theories of general performance behaviour. This study was conducted
because the researchers thought the theory being tested was far-reaching and applicable to a
broad range of situations and circumstances.

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Applied research is conducted when a decision must be made about a specific real-life
problem. Applied research encompasses those studies undertaken to answer questions about
specific problems or to make decisions about a particular course of action or policy. For
example, an organization contemplating a paperless office and a networking system for the
company’s personal computers may conduct research to learn the amount of time its
employees spend at personal computer in an average week.

The procedures and techniques utilized by basic and applied researchers do not differ
substantially. Both employ the scientific method to answer the questions at hand. Broadly
characterized, the scientific method refers to techniques and procedures that help the
researcher to know and understand business phenomena. The scientific method requires
systematic analysis and logical interpretation of empirical evidence (facts from observation
or experimentation) to confirm or disprove prior conceptions. In basic research, first testing
these prior conceptions or hypotheses and then making inferences and conclusions about the
phenomena leads to the establishment of general laws about the phenomena.

Use of the scientific method in applied research assures objectivity in gathering facts and
testing creative ideas for alternative business strategies. The essence of research, whether
basic or applied, lies in the scientific method, and much of this book deals with scientific
methodology. The difference in the techniques of basic and applied research is largely a
matter of degree rather than substance.

Business today operates globally. Business research, like all business activity, has become
increasingly global. Some companies have extensive international business research
operations. Upjohn conducts business research in 160 different countries. Companies that
conduct business in foreign lands must understand the particular nature of those markets and
determine whether they require customized business strategies. For example, although the 14
nations of the European Community not share a single market, business research shows that
they do not share identical tastes for many consumer products. Business researchers have
learned that there is no such thing as a typical European consumer or worker; the nations of
the European Community are divided by language, religion, climate, and centuries of
tradition.

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