eeom C})com

O
MIvao MOAG OoS|

Soutceso inlatmalion lot consumttS-

Mass Media
The messae uhich is coneyed htovh mecia lo
laye Scclion ok papulalion is calledmass- nedia.
a
late
aTeleision todio ond olhet ptinled maletia ele.

Peice s ol Comemmdilies in dlkzenkmazhe ate

pubabed in nespape

2 Peksonal and othe expeEiencas =

onces aConsumez is solislied Cilh {he use oP

a patliculat toduc he does nol heitalein
buyin il qjuin

Tafemcioan Con ollo be obBcincd em ienls8

neighoebouts bul_Somelimehe pecsers phoviding i n l
gmalienbides he dtawbacks ofphoducin atdeg
ajuuli his Quechase

0 Tnfbemalien fLom lebels

Conaume gehsa la of inleemalion farm the lehel

o0 he ptoduc
 MTUlaMGALOoS

TRe-lebal ptavide AaLinbimohan tegotdina jhe

quoliy uondily tiLeingeedieaks, dole aP monu
aclueedode aexpity mtlhol_d

4) Commttcial inbemolion

Some Commeeciol inføemaim_ohaukepeite, qulily

catbnlee ek Con be lakentiarn Ehe paduc
Piaduci

Vatia Commetcial otaoniScdiansbtina o u book lel

aR pomphlels Containinglechaical intstmalion_ttgording
the ptaduzl=

5 Consmet peeleclion ogonisolions

Mo ConumeE QtoBeclion otgonisalienhove becn
been
sel upcikes ha highlijh tke neu aP se llee
chealig- the consume

Consumet Avidance Secielyin one akSuch R

The nonisadin coudian htCanumegoin ddleelion
ond sgpesksSimple mehad idekcle a

b belensionAgeo.cies

Erlenaien, uncia epak healthRod

 MITU2o MBAO O0s

qticullv&ol Socical ceclate ek giNe ialoemolion

ConSumeeobad dilleten ospecds a Poad
QEodur tlam imeo line

Noluntaty nits
Nalunbaby tnzitplay aNety imp.ehank tle in
imgaelinginftmotien tgatdingighl8dkes a the
Condumet

SoUEces mendianesobae the help lhecanaumet

in moltig puchase in one way o he olhet

AguelHem íhit thecanlumez akeinla considet

oian his ncacicl Condilion tequitemend befate
utchasing-pEadc
 MITU2omBAB oo5

g229ematke lingReaSons

When Demond is mote thon Supoly

To mony demonduOnd o dlle suppl Con

bislh Cempanies-CompeliBossinlathemaskel
So businesses tty dematkef cheie pEoduts in
Cutb this
one of fhe olhe teasan tot demagkekiogin
hiscegad i s la teduce demond in alocal he
Comoon Conno Supply o

alhete you should consetve Rasoutcas

Thete ate busingssea Chol dependon nalutal

teSoutcastot Chei aew moietial

chetehese tow madetial ae no teod

ovilobleomusbe Conseeved

An
An Covud be leees ondpalicias qaainl
delbetshaliarn ahich migh molke a ehiiute compon
demotlehei peaducloensvte demand makh up
w i l h oviloble tesougca
 MITU2OmCAD O0S

3Poot oR obuen dishibulion chain

wWhol need is ademond i au dan hove
baxe
eltaen meons agelling he ptadsca fhe
motke Consumer 2

Ousinessmiahi tby lo dematkel anil hey Rnd

on kaen semlass duleibulian chonnel

4 lhen the pticeo sellinq in opaekicolalocadion

i s taelt.cmely high

A businass jahl choade todematk fheiz Ptaduc

in lho locolion

slben the cosincutted in sellin malca Ibe

Compon inlalasse oR dlle ain Compateed
lo he Shteasond Aain in olhee locaian

selling in Srch is allyCansideee no ht acficed

5 Save_cansu.me ftom health comlieahons

This isone o f the majgt gesen_ol demotkelng
by Ehe avd and heallh Cenciess
They spend So Svch maneylo cedvte he
 MITV20 mOAGooSI

deomondot olooholz ubaBancescgutelles,8

Lnheallhy dtgs

they
This thty deo help peaple mcindoino live
o heallhy ife.
 MTTUomGAO00S

Reasons pasl vechase OisSon.on.ce 3

Exleenal peeiuee
one o {hemajot tcasonsbehind he asped
oP PVEchae dissonance is the etd.etna
Peesiute on heCusdamet cwhilsk indulgingin he
Quechase o fhe specilhe pEoduc the seeuice

Fot e while buying c a t , {be lelhe: has la

lilen le he. needs&demonelsal hiale kial
who on o buySu budlbe blhe peekas lo bay
asedan-ing the buel, 2 luelhe manlenan.Le
ofhe cat-
Eilhee the siluaianhe aspec aP pas-pEchaie
aissgnance aill deinidely aziae

wde Vaziely olspdions=

Anolheeteasan thethe ospecl al posl puechose
disson.ance is hen he canulame PLesenled ailh
on Ottoy o oplion ond alleenalivesoi c k &
chaole Ram
Take a QezSon buigaimoelphone
ond he ha no spcciti béond i n hiu mind
 MITUOOMAAG ooSl

whikl ol heshop helldveekyael cankiatd

beluecahe vogiod btonds ond theit specil
teodute Ond allibutas

Afe the inol puechase his mind lckle far

ill
De selechina ke Condempatokybtond avez he one
pUEc.hast

3 Lock of Raseazch & knowledae

MaloP o the lime Ihe Cuaomet inddje in (he
implusive buyingaspeci.olly o he kiah elh ime
and oflez hepuechoiedislonance intheit mind

The CusBemtt need lo osk himel (hequedions

Srch os

o ealiy need ¬his pEodvct 2

o hoxe thebuae buy dvch._a high
Volue piaduc

vdhat s the ckili h e ptodved

s the htmd epuled ?
 MTU20MGAOOOS

Agueliof (e Phoduch-
Yel onolhee
tecson at hep puechase disenan.ce
is (heuelidyoP {he pEodu.

And in i case, (he majot Pal Ge in he

btond Ond ia offteinga

Oveinghe puechache Soles tepeesealedivesaP

fhe btondmalke tollcloimaGnd atomise abou he
olidy aP She pgad ond iscmique allibvles

OniqueChatacletislics of fhe pbaducd

TdoesoccuEe qile _o numbet lime hen
he Castome induga in thepuechose he peadek
Osao _uniqe &excluive chotocletialic ihou
tediingIhe Pac Ihe acn al the Alidond
USqe_o Chol oniqiuenea

mstance oleenaethas anew inleeek in lhe

Reld Ppholastophy and hoEp (ecezoae on hiu
nelbend inleesl, he buys o hph-end lR Comt
polhe hon aymg o Cameta ha Gks
oe one la he oeles
 MITU2oMBAG ooS|

Role of pe&sonalilyin ConsumetbeboviovE

1Consumet Tonovcliveness

Thnovalion olvays has on elemeaoP Ruk

becouse Ehete cill be easy occephan.ce o (he
new pAoduchsOnd Seevices only it bolh he
motlkeds ond Consumet ate o eqvrolly in
Hom the EinAE innuvcdian

Consumet teseoeches hove develaped Votiad

measuéemen indtumenks lo odeastand (he level of
he Condumetinnovoiven es Secikcally fhe peAsan
otiy tec ichpeaside insnh alahe
nodvte ond ooundaies a Consunmet GillinanA
Ao inn0Vales

2 Ooqmasism
Oggmostigm is the petonaliy tai Cwhich oll
indicole the deguee ocigidilyindisidyvak dhsploy
hen Sornelhing chich untomiliae hem R
Jototdintoemaliam which i he Candaoy ee lhelt
heit
Ounestobliahed helafR

Tke peksm aha highon dgmodium ill Oppatoch

unlomiliat delcnsvely and decde on (he otlhnave o
he Eoduc SeEvice
 MiTU20nRABOOs

3 Socioal chatacle

2 ypa of petsernadidy toils-

ConsumeA tec on {heit Nalueinsituion
Slondatdo rolvas hile eValuign- heptadu

itecnass
Tanet ielene

ConsumeE an(hei dizeclians adance chile

evaluakn4 the Peaduel

41 oplimum simulolion leel cok 2

uene2teseechet hove eatrined (he celalionuhip
belweenpeesan.clilytoids ond dien.ces in (hbe
slimulalian chith in ueomay betelaled l
be Consumee behosiout
Ragaechet hove indicculedhigh opdimam limulakm
lexel h Consumet who düplay mobe illingnaudo
ake tisk ney PEaduc nnavaive er
alo Syyeshed Eelecdsa peesonJ deske
Re he Level a slyle slinulaien-
 MITU2o MGAL0AS

S Vaziely Novelly seekin

As the letm isel indiccda thexeate
ceztoio
pe Cuemeg 4Seekinanoveliy
in his Conlumec
seeking noueldy inheit Consumpion behoviourt
beholiout
ShisVoqithy eeki.ngbehoviout conbe
Expletaety puechose bebbaviout
Notlou eatploeckon CConaumee abtain new alleenale
a Conlemplaes ahauk new oplians aalh Cau ion
teserakm
 MI U2omAl oaS|

oHoU Consemet do teduce pasl puechase dissananc

m
loday Compeli hve ecomee maeke i mote
imp
Paih ConBtol=
Should ao ulhau_sayinaho bibi Caue
in P
posi
os purEchase disionance omang Consumttin-
slemHam he qveidy o the ptodur in qvesion.

22 se _cottec Expecholians
Cusdomekaha Conduc thiagh motkel teseazch
ond Computodive Onaiysiu belee makin a pntchae
OLe mote lilkely o temain him in hei de casien
buy

s 3endptooclive ommunicaliakivns-

Te Sole dosen end lhhe Sele i acually

anly {hebginaing-oaP yove elalionukip ilh fhe
Csomet

No i out im o shine b delghlin em

hem
theovgh Atca CtpEian ce
 TTU 2eMOAQOoS

b
Ha How Con I ptevidepasi.ie teinbecermeoa he
Conbure

Empowet Cusdome clh Sel setvie-

y cndipoling Ahol iaSUteony cusdemet may

hem he tRSovtce hondle hing-
hemselves

a olleKexiableSolulians

Ctea a layeeedteluenlegieho rovemy

Unique ptDdutin uniguearoys
Dont eloneshe klea tun the tatpegiance
Cuomets

3) Exislok all

SomPhow o . of onlineteloiles ate Cueetnlly

olftu a Eelutn aal he oaJese /tcudsay

41 Ask Be Peedback-
Toke cwlamet Red bocka Sell 1B Palihxe
(heit diEtwlie abo
ttinfiecemenl a culemet
 MITV2o MGAG 00S

S wattendy exchonge sezvice

A nealecled Cusdome do
Alh you So {his need
einA teteldbpig
CNOided._

aosd wottondy Ond akchongepokcies aee Che

the
peelecpas puechae uQse hey Ote olso abéand
auey Sying
sing t HeyweEeSotbyi{hinas P
we' help you Ou

6 ofke Bletable elPsetxice bosed feduens

Reuen Ocea necesSCLty potaP2 eCommtece
thete du ao uo obaul i .

ren iP the Phaduc ond 6hippin eeeion.ce

LRL etcu& he tetutn stesflL_