IICMR - Webclincher Digital Marketing Influencer Case Study Presentation Competition

Each group will select any one Digital Influencer of their choice, other than the following:

Digital Inspiration (www.Labnol.org)

Dasanna’s Veg Recipes of India (www.vegrecipesofindia.com)

Life Hack (www.lifehack.org)

Note: Take confirmation via Whatsapp Message to 9823033144

Research & Present their case study

Points to be covered in your case study Presentation

Part A : Following to be presented with PPT

● Short Background of the Influencer

● Brand Name
● Content Main Topic
● Who is their target audience (Demographic, Geographic & Psychographic profile)
● Define the problem & content need of target audience with respect to this topic
● Who are major competitors?
● What are the USP’s of this influencer (Unique / Different as compared to competitors)? How is this influencer
adding value to the target audience?

Part B : Following to be presented live in browser

1- Their Website / Blog

● Information Categories
● Homepage design
● Any 1 Article Page Design/ format
● Functionalities available for users
● Any other observation

2- Youtube Channel
● Homepage Design
● Details of any 1 most viewed Video
● Playlist Categories
● About Section

3- Social Media handles:

Facebook, Instagram, Pinterest, Linkedin, Twitter, any other (Open their handles live on screen & share your major
observations)

Part C: What important aspects will be taken care of, if you have to launch yourself & become a Digital
Influencer? (Share with same PPT used for Part A)