Off - Page SEO

As the name implies, off page factors as the ranking factors which are not present on the page.
During the earlier phase of Search engine evolution, (Search Engines) SEs used to rank a website
merely by looking at on page factors. Website that had better on page factors ranked well.

One such factor is back-link to the webpage. Search engine consider it as a vote by human, more
the number of vote better will be the website so they count it as ranking factor. Another factor
they take into account is anchor text through which a page is linked.

Link Terminology:

● Inbound link: If there is a link on webpage and it is redirect to another page on same
website that is called an inbound link or internal link.
● Outbound link: If there is a link on webpage and it is redirect on third party website, that
type of links is considered as outbound link or External link.

Link Building Techniques:

1) Web Directory Submission:

A web directory is the directory listing web sites by category and subcategory. Web
directories often allow site owners to submit their site and have editors review
submissions. This gives link builder an opportunity to get link from.

Most of the directories are general in scope and list websites across a wide range
of categories and regions. But some niche directories focus on restricted regions,
or specialist sectors.

Generally directory submission websites includes:

1. Title: Business Name (Should be same as GMB Listing Name).

2. URL: Add Domain URL (if there is any scope of taking anchor than take url of
inner pages).
3. Email:Use Business Email ID.
4. Description: Create unique description with targeted Keywords.
5. Tags: Use Targeted & Relevant keywords in Tags.
6. Category: Select most relevant category to business.
7. Address: Use address as same as Google My Business listing.
8. Contact number: Use same as Google My Business Listing.
9. Contact Name: Use Project Name as Name of Client.

Things to keep in Mind:

 1. Name, Address and Phone number (NAP)should be same.
2. Description should be well optimized. Use long tail keywords.
3. If backlink for site has taken then try to take backlink for inner pages(deep linking)
with anchor tag.
4. Use relevant Keyword in Title, Description, and Anchor.
5. Use optimized Images (Title, alt, GEO tagged, Tags)
6. Include service and category if there is an option.
7. Complete profile as much as information we have. Profile with complete
information has more visibility than others.

2) Profile Linking: There are lots of websites available which allow users to create public
profile. Within that profile you can add website for the user which becomes visible on
public profiles. Such profiles are good way to get backlinks and branding as well. All such
links are known as profile links. Relevancy should be kept in mind while creating profile
links.

Things to keep in Mind:

1. Name, Address and Phone number (NAP)should be same.

2. Description should be unique with appropriate keywords.
3. Use relevant Keyword in Title, Description, and Anchor.
4. Use optimized Images (Title, alt, GEO tagged)
5. For reviews Use Long tail Keyword/modifiers.
6. Keep Update this profile time to time. The more profile get updated the
more chances that profile get crawled.

3) Business Listing:Business Listing is a unique way to promote your business or product in

the market among the local people, which are most likely to be your potential consumers.
Business listings are the starting point for consumer research and are important because
they maintain the consistency of contact information for your business online, including
business name, physical address, phone number, etc.

Things to keep in Mind:

1. Name, Address and Phone number (NAP)should be same.

2. Description should be well optimized with keywords.
3. Use relevant Keyword in Title, Description, anchor.
4. If there is a backlink to Domain then try to make backlink for inner page with anchor
tag.
5. Use optimized Images (Title, alt, GEO tagged, Tags)
6. For reviews Use Long tail Keyword/modifiers.
7. Include map directions if possible.
4) Citations: A citation is an online reference to your business’s Name, Address and Phone number
(NAP). Like other links to your website, Google uses them when evaluating the online authority
of your business.

For a citation to help with your local SEO strategy, it’s important that it exactly matches
the NAP on your website and on your Google My Business page. What format you choose
for your citations isn’t important, but picking one format and sticking with it is. You need
to be 100% consistent in the name, address (suite number? floor?), and phone number
(+44? spaces or no spaces? Name, Address and Phone number (NAP)) used when
building citations.

Things to keep in Mind:

1. Name, Address and Phone number (NAP)should be same.

2. Description should be well optimized.
3. Use relevant Keyword in Title, Description, Anchor.
4. Use optimized Images(Title, alt, GEO tagged).
5. Get more reviews.
6. For reviews Use Long tail Keyword/ Modifiers.
7. Include Product and Services with appropriate keywords.
8. Embed Map and GEO Coordinates(LAT or LONG)in Listing( if possible).

5) Social Bookmarking:

Social bookmarking websites allows online bookmarking so that users can access
bookmarks anywhere unlike traditional bookmarking, where user can access
bookmarks on the computer where it is done.

This concept initially facilitates online bookmarks only; however it is extended to

sharing bookmark with friends or sharing a story publicly. In this way it becomes
popular, user shares a story, if other users like it they vote for it and it becomes
visible on high PR page of the website.

From SEO perspective there are two sides of it:

i First, it gives a backlink.
ii More the number of times a URL is bookmarked or voted (some
bookmarking websites does not allow bookmarking a URL twice, they allow
voting though) more the value of that backlink.

These are some field that used in Social Bookmarking

Title: Meta Title of the target page (Use targeting keyword properly)
 Description: Meta Description of the target page(Use targeting keyword
properly)

URL: Target URL

Tags/Keywords: Meta keywords of the target page (Add maximum number
of targeted Keywords along with the combination of home page keywords)
Category: Most appropriate category to the website

Things to keep in Mind:

1. Description should be well optimized with targeted keywords.

2. Use relevant Keyword in Title, Anchor and tags a well.
3. Use optimized Images (Title, alt, GEO tagged, tags)
4. Never use single keyword repetitively. Try to take variations of keywords to form a
good anchor cloud.
5. Avoid naked/raw links. Example of good site is Mix.com, reddit.com, scoop.it.
Increase your KARMA SCORE.More the number of times a URL is bookmarked
or voted more the value of that backlink.

6) Blog Commenting:
A blog is a type of website or part of a website supposed to be updated with new
content from time to time. Blogs are usually maintained by an individual with
regular entries of commentary, descriptions of events, or other material such as
graphics or video.
Most blog website allows users to comment on entries/post. Users can provide
link to their websites in those comments which provides linking opportunity. Links
from relevant blogs are of good value. Blogs also provides opportunities to get
.edu and .org backlinks to a website.

Things to consider:
1. Write a comment which is relevant to Blog and try to give reference to our
blog.
2. Avoid writing short comment like “Nice”, “Nice Written”, “Nice Blog”, “Well
written”. These type of comments are going to be deleted my moderators.
3. Put Website Url in URL field.
4. If there is no website option then try to take link by using anchor tag. Take long
tail keyword.
Syntax for Anchor tag:
<a href=”url”>your text</a>

7) Article Submission/ WEB 2.0:

Articles are good way to acquire backlinks to your website from lots of domains.
There are lots of article directories available on internet which accepts free
 submissions. Most of the article directories have an author bio box in which SEOs
can give link with optimized anchor text.

Things to remember:

i Title: Title of article should contain the keyword.

ii Summary: It is the brief description of article and mostly contains 1 or 2
short paragraphs.
iii Body: Main body of the article. Should contain at least 400-500 words.
iv Keyword/Tags: Target keywords. Keyword density would be 2-3%.
v Category: Category of article.
vi Generate well optimized url with good keywords.
vii Author Bio: Something about the author of the article. Include keyword in
author bio so that backlink with optimized anchor text can be created here.
viii Use well optimized images(title, alt, GEO tagged, tags)
ix Embed map in html to improve your map presence.
x Split Keywords thoroughly in the entire content.

8) Classified Submission:

Classified submission is one of the most influential ways to let the world know
your business and service. It includes SEO strategies for website promotion by
driving potential buyers and generating sales for products or services. It is a cost-
effective way to get targeted traffic and improve sales.

In simple terms, it is a popular activity of posting an advertisement on multiple

classified sites to endorse your business brand, products, services etc.

• Use keywords in Post title and Description properly. Use Best Modifiers in title
• Switch the anchor tag for different classified site.
• Keep changing description According to pages.
• Add contact details (Name, Address, Phone Number)same As GMB.
• Use Meta keyword and tags properly relevant to targeting page (if there).
• Use Images (Should be GEO tagged and well optimized).
• Work on Anchor Clouds. (Take link on different different keywords that are
targeted on our page).

9) Q/A Submission:
It’s a way to engage audiences by giving best possible answers to the questions
asked on Q&A sites.

This also includes adding reference links in the content properly, which is helpful
to the reader & promotes your site too (if relevant). Take link on Anchor Text.
 1. Make your answers precise and interactive as per the user’s interest.

2. Images should be geo tagged and well optimized.

3. Use Keyword relevant to question.

4. Use keyword properly in content.

5. Don’t take link in the upper part of the content.

10) PPT/PDF Submission:

It increases the DA and a back link by submitting on high DA do-follow sites. PPT submission
sites can help us to grow user’s interaction towards website. PPT submission sites grow user’s
interaction towards the website.

Idea behind this submission should be to provide as much information as possible

combined with rich media rather than thinking only about getting a backlink from those
platforms.

Things to keep in Mind:

1. Prepare doc with good information with good placing of keywords.

2. Use attractive image.(Title ,alt, description)
3. Images should be Geo tagged.
4. While Submitting Doc, Frame title and Description Accordingly.
5. Use Meta Keywords, tags properly.

11) Guest Blog Submission:

It’s a quick way to get link on a high PR blog by providing quality content to the
site owners.

Things to keep in Mind:

1. Choose relevant domain/category (Use Best Fit categories).

2. DA Should Be More Than 20 and Spam Score<3.

3. Content should be unique and informative.

4. Keyword density should be 2-3%. Choose anchor at least twice in content

(one on page keyword and other on home page keyword).

5. Focus Keyword Should Be in Title and first PARA of Content.

6. Try to include keywords in headings tags and bullet points.

 7. Never stuff keyword in a single para of statement.

8. Choose tags according to content.

9. Images should be optimized.(Alt, name, Title, Geo tagged).

10. Last paragraph should be summarizing version of the blog.

12) Video Submissions

Things to Keep in Mind:

1) Create Attractive and informative content for Video.

2) Create title specific to the video content. Add Targeting Keyword in video title.

3) Add description of around 200 words by adding targeted keywords. Take link on
relevant keywords (Anchor).

4) Add Tags properly by using relevant keywords related to targeting page and home
page.

13) Press Release

Press release is critical to inform journalists and customers about your exciting new offerings. A
professional document designed to be picked up by reporters, a press release is a fantastic way
to drive attention to your new product and create a social dynamic that’s ripe for sales.

1) Create an outline for Press release content

2) Create attractive headings in press release content.

3) Prepare informative content related to your product. Avoid promotional content.

4) Make your target audience clear.

5) Finish the press release with current contact information.

Do’s For Press Release:

1) Speak directly to your target audience in your press release.

2) Keep the entire press release direct, and brief

3) Use storytelling components and a good hook to draw readers in

4) Optimize your press release for target keywords and SEO

 5) Showcase the unique selling points of your product

6) Use executive or shareholder quotes to back up your claims

7) Distribute your press release to local news organizations and agencies, since PR
syndication is dead

Dont’s

1. Be too wordy or verbose in your press release.

2. Speak to too general an audience
3. Forget to craft a hook at the top of your press release
4. Include outdated contact information