CASE 1: I’LL DREAM OF YOU

(SWOT ANALYSIS)

STRENGTH

 Mr. Andy Mallari owns a business about electronics

 He has three sons to help him
 He has money to build his own assembly plant

WEAKNESSES

 Mr. Mallari’s son still not enter college

 He needs to wait 4 years or 5 years for his eldest son to graduate
 He does not yet talks to his sons
 He is already 47 years of age

OPPORTUNITIES

 His sons are three, they can help him

 He has a friend to ask for advice in his desire business
 He knows that his three sons will follow whatever he wants for them

THREATS

 The location of his new assembly plant

 There will be some competitors
 This is the first time that he will build his assembly plant

PROBLEM OF THE CASE

1. What college courses will Mr. Mallari's children benefit from the most?

2. Will Mr. Mallari's sons go along with his plan?

3. Mr. Mallari's own assembly strategy will be established in what way?

ANALYSIS

 DEMAND (Internal, External)

 COMPETITION (Internal, External)
 TRADITIONAL ATTITUDE (Internal, External)
 TOTAL FINANCIAL INVESTMENT (Internal, External)
CONCLUSION AND RECOMMENDATION

Based on Mr. Mallari's tale, I believe that an experienced individual is not only a good
businessman but also a good worker. He began as a tiny businessman and worked his way up to become
a successful entrepreneur. This transformation confirms his status as a wise decision-maker and a
father. He will not have to worry about his future plans or his sons' schooling if he takes the necessary
steps to achieve his goal.

The following suggestions are being considered:

 The following courses should be suggested by Mr. Andy Mallari for his sons (ECE, Accountancy,
and Business Administration)
 He should seek specific information about his business from his pal.