Relationship Marketing

Relationship marketing is a method of building a customer’s trust and loyalty with a brand, resulting
in ongoing sales that increase their lifetime value.

Businesses employ this strategy as a way to create repeat customers, not single-purchase
customers. As this results in repeat sales, all companies should consider using relationship
marketing.

Parameters:

1. Customer Satisfaction
2. Customer Retention
3. Market Share
Important Elements:
Impact of Technology
Eg.: Paperboat https://www.youtube.com/watch?v=76tsU1diBA8&t=91s