PHILIP W.

MILLER
59338 Park Shore Drive * Elkhart, Indiana 46517
574-536-6776 * pmba86ca@westpost.net
EXECUTIVE SALES MANAGEMENT:
Sales and Marketing, New Business Development
Driven sales leader, marketing strategist and innovative business developer with
14+ years expertise in sales and marketing management.
* Energizes and motivates multilevel distributor networks to forge unprecedented
sales and profit growth in demanding markets.
* Analyzes consumer trends and develops customer needs data and drives product r
evisions in collaboration with developmental teams.
* Improves brand positioning through proven advertising and relationship buildin
g techniques.

New Business Development * Marketing Strategy * Sales Training and Development *

Promotions
Customer Needs Assessment * Team Building * Negotiations * Product Development
Customer Satisfaction * Brand Management * Distributor Relationships * Market Po
sitioning
Field Sales Management * Market Launch * Sales Leadership * Tactical Market Plan
s

PROFESSIONAL EXPERIENCE
DYNAMAX CORPORATION, Elkhart, Indiana * 2004-present
Specialty manufacturer of luxury motor homes with $30M annual sales.
Midwest Regional Sales Manager
Manage 15-state territory of Midwest and South Central states. Identify and recr
uit stock and service dealers including all international dealers. Train and sup
port dealers to ensure brand positioning and identification. Analyze market tren
ds and create strategic marketing plans with dealerships based on local market c
onditions. Facilitate closing of sales and advise dealers on sales accounts.
* Spearheaded sales increase of 356% in region and maintained level for 3 years
while industry declined by 8.3% and overall company sales only increased 23.9%.
* Created the company's only international distributorship agreement in the Midd
le East.
* Ranked as #1 in unit volume and sales dollars in 2007, 2008 and 2009.
NEWMAR CORPORATION * Nappanee, Indiana * 2000-2004
Leader in recreational vehicle manufacturing with $350M annual sales.
Director of Marketing (2002-2004)
Oversaw advertising and marketing strategy for all 6 motorized and 4 towable pro
duct brands. Directed print advertising, product literature and creative develop
ment of website. Managed training program for dealer reward conferences. Analyze
d consumer trends and prepared weekly market assessments for C-level staff.
* Improved customer satisfaction index (CSI) scores and retail sales margins by
developing Newmar University - premier industry online sales training programs f
or dealers.
* Revitalized company website to include consumer retail store and proprietary d
ealer space for improved parts sales, warranty claim processing and sales traini
ng.
* Launched Northern Star, first Newmar raised roof rear diesel pusher motor home
, resulting in 40 initial orders.
PHILIP W. MILLER
* Page 2 *
pmba86ca@westpost.net

National Sales Manager - NewAire (2000-2002)

Challenged to create and train nationwide dealer network. Formed 12 new regional
sales centers and trained staff. Drove sales at national and regional RV shows.
Collaborated on print and editorials for all major retail and trade publication
s. Led customer needs assessments to renew product for improved customer satisfa
ction.
* Sold out all available product each year for 2 years.
* Analyzed consumer trends and customer needs to drive improvements that increas
ed pace of retail sales by >60% each year.
* Championed promotional exposure that landed exclusive cover photos for product
in all major industry publications.
WIERS MANUFACTURING, Plymouth, Indiana * 1996-2000
Specialty truck equipment manufacturer with $10M annual sales.
Vice President of Sales and Marketing
Led development of marketing and sales plans. Analyzed consumer and market trend
s to collaborate with engineers on product redesigns and improvements.
* Created and negotiated leveraging sales and service agreement with leading com
mercial truck manufacturer, Navistar International - utilized their nationwide d
ealer network to support sales of Wiers' product, Towmaster.
* Managed redesign of Towmaster to fit consumer needs for lower-cost stylish opt
ion.
* Prompted increase in unit sales of 400% in four years.
* Implemented first retail insurance underwriting for medium duty tow vehicles i
n industry history.

EDUCATION
Master of Science in Business Administration
University of Northern Colorado, Greeley, Colorado
Bachelor of Science in Engineering
United States Air Force Academy, Colorado Springs, Colorado

AFFILIATIONS
USAF Academy Association of Graduates
Aircraft Owners and Pilots Association
Experimental Aircraft Association
Recreational Vehicle Industry Association