VALERIE JACKSON

10 Shady Cove,
San Antonio, Texas 78213
PHONE: 210.541.6734
E-MAIL: vjbe9dc8@westpost.net
HIGHLIGHTS
Communications and Marketing professional with strong background in
analyst relations, launch management, market planning, conference
planning, and marketing program execution. Major strengths include
external relationship management, team leadership, project management
and communication. A well-organized, detail-oriented, energetic,
reliable individual who works smart and contributes a positive
attitude and professional demeanor to each challenge.
PROFESSIONAL EXPERIENCE
_SENIOR COMMUNICATIONS SPECIALIST a" IBM SOFTWARE GROUP - ANALYST
RELATIONS_ 1999 a" MAY 2010
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Supported numerous marketing and product management teams in working
with key analysts from Gartner, Forrester, IDC and others, through
targeted consulting engagements, briefings, launch participation,
teleconferences, marketing campaign tactics, inquiries, case studies,
analyst and IBM conferences and sales support. Improved IBM
WebSphere's positioning with analysts, leading to frequent analyst
reports and increased positive press quotes.
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Averaged 450 analyst engagements per year
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Project managed the highly successful response efforts of Gartner
Magic Quadrant and Forrester Wave evaluations of IBM software,
meeting deadlines, liaising with the analysts, involving IBM
executives as appropriate, and ensuring all opportunities to improve
our final positions were taken.
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Effectively built, managed and fostered positive relationships with
key analysts at multiple analyst firms, including executive/analyst
pairings for key analysts.
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Negotiated annual contracts with various analyst firms
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Managed operations, including $2m AR budgets, keeping AR on/under
budget each yr.
 *
Recommended, negotiated, and managed analyst speaking sessions at
IMPACT, industry conference for 6k-8K attendees, nearly doubling the
number of analyst speakers in 2009 over 2008.
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Coordinates the analyst participation and announcements for multiple
software acquisitions, resulting in positive analyst reaction
demonstrated by press quotes and reports.
_COMMUNICATIONS SPECIALIST a" IBM _1995-1999
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Authored various whitepapers on IBM solutions, focusing on
competitive analysis
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Project Manager for quarterly product launches, developing a model
that was put into use across the division.
_PROJECT MANAGER a" IBM PERSONAL COMPUTERS _1991-1995
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Project manager for IBM Desktop computer preloads
EDUCATION AND AWARDS:
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Certified Industry Analyst Relations Professional (2007) a" by The
Knowledge Capital Group
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Division Excellence Award 2009
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Ovation Award for "Behind the Scenes Succes" 2008
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Bachelor of Computer Sciences Florida Atlantic University, 1984
OTHER ACTIVITIES
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Volunteer teacher of "Introduction to Computers" at Benetia Family
Center
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Taught ESOL for Literacy Austin