CONTENTS Unit Introduction 1 Qur People are our Greatest Asset 2 Leadership 3° Organisations 4 — Corporate Relationships Review 1-4 5 Manufacturing 6 Services 7 Retailing 8 Business operations Review 5-8 9 Competition 10 Products and Customers 11 Marketing 12 Strategy Review 9-12 13 Research and Development 14 Human Resources 15° Accounts 16 Finance Review 13-16 17 Financial markets 18 The Real Economy 19 The Global Economy 20 The Future of Business Review 17-20 Audio scripts Key Glossary Page 10 “4 18 2 24 28 32 36 40 42 46 50 54. 58 68 72 76 78 82 86 90 94 105 uw(MMB OOUR PEOPLE ARE OUR 1 GREATEST ASSET The Best and the Brightest @) 1 Listen to an extract from Paul Hendry’s lecture, Then complete what Lena Vik says with the expressions inthe box. go-getters - movers and shakers - star performers + high-flyers + the best and the brightest - ourgreatestasset Tm Lena Vik, chief executive at Dalarna Engineering, a Swedish multinational with 130,000 ‘employees worldwide. We lke to say ~ and we mean this — our employees are \_our guentect accet — without them, the company would not exist. We recruit” from universities and business schools around the workd, We have special management development programmes to develop the skills of ~ young managers who we think will become one day become leaders — the future ‘ inthe organisation, the people who will gt results through thetr leadership. tall levels ofthe company, we want ~ people with energy and ambition, We reckon that 30 per cent of our employees ar who do their obs extremely well Of course, we realise that most people are by definition good-to-average performers. They do a reasonably good job and we do all we can to develop them and train them up to become star performers. We consider that 60 per cent of our staff are in this category. And then, of course, there's always the other 10 per cent .. 2 Match the definitions of poor performers 1-6 to Lena Vik’s comments a-f. 1 passengers: employees who expect others to do all the work 2 timeservers: people who just fil time, without achieving anything 3. yes-men: people who agree with everything that people say to them. 4 no-hopers: people with poor performance who ate unlikely to improve 5. prima donnas: people who bring a lot of attention to themselves, 6 refuseniks: employees who refuse to change, or to accept change in their organisation ‘She just seems to wantto ° sit there and look out of the He never disagrees with the boss. study tip, ‘When you note en. ‘expects her new words and Gieserts ake Her results are so bad ‘expressions, OUP Since that she won't be in the them according eas company for much long the subject they ee relate to,ina similar way to how this book ‘s organised. Thisquylustdoesntaccept |) @ thats depart eat He's always boasting about tobe reorganised. himself, but it's hard to see what =< he’s actually achieved. —3 Read Lena Vik’s description of different working styles and complete ~ responses 1-8 with the expressions in bold ‘As in all organisations, at Dalarna Engineering there are people with different ‘ways of working. We like to employ people who are self-starters and don't need telling what to do all the time — they can work without constant ‘supervision by managers. There are the multi-taskers ~ people who are ‘good at juggling tasks — they manage to find time for all the different things they have to do. On the other hand, there are people who prefer to concentrate on one thing at atime. For many projects, is important to zhave team players, that is people who can co-operate with — work with ~ others and get on well with them ~ like working with them. 1 When Sven works on something, he doesn't think about anything else, Yes, he prefers to 2. Theresearch and development guys are great at working together on development projects Yes, they're real 3. Isabelle can write e-mails and talk on the phone at the same time. eae erste este ceo petted cee 4 —_Jonis good at working with others. ‘Yea [pes Ervine ene CWE others. 5 Youdon't have to tell Lena what to do every morning. That's right, she's a 6 Karl's manager needs to come and tell him what to do every couple of hours. Yes, he needs 7 Maria finds time to work on three different projects, moving between them a5 necessary. Yes, she’s great at & People like working with Norbert asthe nwatse sete tsieial on everybody. 4 Complete the table with words from Exercise 3. Use the glossary to help Flom i you if necessary. TRA | noun verb weenie? | 5 supervise studentshave?in | E multi-task pais. askstudents to compare and contrast concentration 2 their working styles, ‘co-operation’ « reportback, and then havea whole-lass Cat jscussion about | Pl cosa | SceneSuits, creatives and geeks (3) 5 Listen toa continuation of Paul Hendry's lecture, Match the people and organisations 1-6 o the examples a-f creative organisations a _ people who have ideas fornew | 1 | 2 creatives Cverising campaigns 3 suits b thesenior executives of film company study tip 4 talent ¢ advertising agencies ren sed with 5 creative industries the advertising industry these meanings, 6 moneymen © people in the finance department of a ceatwelse film company countablenoun actors working on a television show | ‘and talents 39 | uneourtable non & Complete what a website designer says with the correct form of the expressions in Exercise 5. | = yen people who Twork fora website design company. im one of the se actually design the websites ~ I'm one ofthe seven | work here, Land my designer colleagues make up the this company. We refer to the managers as the" of them don't like it! However, we recognise that we depend an them to as wel take care of the finances — we cant do seven ina but some manage the organisation, without the finance director and the other * 5 like this company, where we work with idea — not just the website design industry, but 311 guess its the some in all the film industry and advertising industry 25 well. >) 7 Listen to Paul Hendry and decide if the statements 1-6 are true (T) or false (F). Correct the false statements. tfyou say that someoneisa geek thisisposiive, r= itis negative Paople who work in the IT department ofa company are the IT guys. Techies are people who work in technical areas, for example IT referedto men ony ‘To describe an accountant as a bean-counter is2 friendly thing to say. Sean ‘Anumber-cruncher might be someone working on analysing data on markets and customers ten and women: s ————— “To say that someone is the go-to guy studytip ‘Guys originally uawne fora particular subject is unfriendly. o8 Read the report and answer the questions 1-6. Dalarna Engineering © Employee report Stellan Lund 45 December 201_ stllan was recruited from Chalmers University of Technology in ottenbary Sve yous ag. 1 ecentiyspoleie Stale sea his isappointng performance since he joined the company. 1d the company, we thought he would be on jotion up through the {standing performer and that one day When he joine’ the fast track and would get rapid prom organisation. We thought he would be an ou ‘and would reach a senior position very quickly, i the might even get the top ob, However, the continues Wo doing so far, he will remain 2 in the same way as he has been middle manager forever. stella tld me that he has been having personal problems, a which he could improve his performance. and swe discussed ways i ‘When did Stellan Lund join Dalarna Engineering? Has he performed well since then? Was he expected to get promotion at the company? How farwas he expected to go? What will happen if he continues to work as he has been doing? What has been causing his bad performance? ousuns 9 Underline the correct alternative to complete the phrases 1-6. Then check your answers in Exercise 8. 1 outstanding performer/rise 4 top job/rise 2 fast position/track 5 middle track/manager 3. senior position/promotion 6 _rapid promotion/job SSROOM 10 Complete the definitions with phrases from Exercise 9. EXTRA 1 Avery important manager in an organisation has a Isitpossbleto 2 The most important manager in an organisation has the E mes 3 Whena manager quickly gets a series of increasingly important jobs in an 2 Sahel | organisation, they get p mi bass oftheir school 4 — Someone organising the work of others, but who is not near the top of the university results? Ask students to discuss organisation, isa 5 Someone whose workiis extremely good is an. i 6 When a manager gets promoted very quickly, they are said to be a “