Entrepreneurship & Innovation

Individual Assignment

Innovation Audit Framework of Nintendo Wii

Submitted by: Shray Garg

Roll Number: 21PGDM108

About Amul:
Amul is an Indian state government cooperative under the ownership of Gujarat Cooperative Milk
Marketing Federation, Ministry of Cooperation, Government of Gujarat based at Anand in
Gujarat. Formed in 1946, it is a cooperative brand managed by the Gujarat Cooperative Milk
Marketing Federation Ltd. (GCMMF), which today is jointly controlled by 36 lakh (3.6 million) milk
producers in Gujarat, and the apex body of 13 district milk unions, spread across 13,000 villages
of Gujarat. Amul spurred India's White Revolution, which made the country the world's largest
producer of milk and milk products.

Innovation Audit Framework:

• Type of innovation: Process: Amul is launching innovative programmes like the “cow to
consumer” to make the dairy sector “contemporarily cool” and commercially viable for
today's youth who are moving to cities and reluctant to join the milk industry, the dairy
giant's Managing Director Rupinder Singh Sodhi has said.
• Nature of innovation: Efficiency: The dairy farming business can be highly profitable if the
costs are managed effectively. The major running cost in the dairy farming business is the
cost of cattle feed. Farmers can choose to cultivate fodder for the cattle on one part of their
land.

• Locus of the innovation: – business ecosystem: The reasons for the success of Amul are
adhering to strict hygiene and quality standards, diversification into numerous dairy-based
products and effective use of marketing. Amul became so successful that its model was
implemented all over India resulting in The White Revolution (Operation Flood).