Professional Documents
Culture Documents
Contents
1 History
2 UK edition
3 US edition
4 Malaysian edition
5 Singapore edition
6 Indian edition
7 South African edition
8 Mexican edition
9 Middle Eastern edition
10 Website
11 References
12 External links
History
Stuff was first published in Britain in November 1996 by Dennis Publishing. A
bimonthly title, it followed the success of magazines such as FHM and Loaded in
being pitched toward a young, male audience, with a focus on consumer goods and
electronics.
Haymarket Media Group CEO Kevin Costello said at the time of the sale: "Stuff is a
truly iconic brand, trusted by its tech-loving followers to entertain, educate, and
inspire. It's been a big part of the Haymarket story, but our strategic focus has
shifted and Stuff needs a new home, where the brand can really achieve its
potential."
UK edition
The UK version of the magazine is focused on gadgets, games, and gear, including
innovative and exciting consumer electronics. "Hot Stuff" is the news section
concerned with new or forthcoming products. Top 10s of currently available items
are featured toward the back of the magazine.
US edition
The US edition of Stuff was launched in 1999 by Dennis's US arm. Spun off from a
regular section in another of the group's titles, Maxim, Stuff's US edition
featured reviews of consumer electronics alongside other articles of interest to a
predominantly male audience. In June 2007, all but one of Dennis's US titles were
sold to private equity firm Quadrangle Group,[4] which closed the magazine later
the same year.
Malaysian edition
Founded in 2004, Stuff Malaysia is one of the country's leading and best-selling
consumer electronics, technology, and lifestyle magazines. It is published by
Catcha Lifestyle Publications Sdn. Bhd.
Singapore edition
Stuff magazine has been locally published in Singapore since 2004. The magazine
gained recognition and established itself as a leading name in the consumer
electronics and tech lifestyle segment in Singapore. Its website launched in
December 2013. The magazine was also relaunched and published by content owner
Haymarket Media Group. Stuff Singapore closed in January 2018.
Indian edition
Stuff India, the Indian edition of Stuff, launched on 1 December 2008 with a cover
price of Rs. 100 ($2). The magazine launched with a print run of 40,000 copies.
Stuff India is edited by Nishant Padhiar, formerly the editor of T3 and consultant
editor on AV MAX.
Mexican edition
Stuff México was published under license by Grupo Medios starting June 2012. The
magazine launched with a print run of 50,000 copies. Stuff México is no longer
edited since 2015.