Marker Tools Insights from ‘AMA Daily’ about Brands during the Pandemic mb tt Ses Mannan Bens SinMarker Tools Presenter info Resources The New Buyer’s Journey A attention I - interest D — desire A-action _A-ask A—aware A- appeal A-acet A- advocate ‘Symbiosis nstute of Business Management Bengaury ZONE O SHUMMarker Tools Resources Top brands may lose $400B in value during pandemic «Airline brands are suffering the worst damage amid the significant disruptions to air travel, with Delta's brand value down 9% to $9.2 billion, American Airlines’ down 7% to $8.9 billion and United Airlines’ down 3% to $8.2 billion. +Amazon's brand value has grown 18% to $220.8 billion since last year, and is poised to gain another $4 billion this year amid a surge in online shopping. The e-commerce giant's brand value is ranked No. 1, ahead of second-place Google at $159.7 billion, per Brand Finance. +Google's YouTube rose 17% to $44.5 billion while Netflix climbed 8% to $22.9 billion as more people watched streaming video, per Brand Finance. oo Sila Symbiosis nsiute of Business Management. BengaMarker Tools Resources Brand Marketing During the Coronavirus Crisis + Present with empathy and transparency + Use media in more agile ways + Associate your brand with good + Track trends and build scenarios + Adapt to new ways of working to keep delivering ‘mol ate ot uns anager eos SinMarker Tools Resources Plan for the Next and Beyond Externally — Marketing leaders should keep their brand and customer journeys as a whole. Internally: * They should understand the impact of business interruption + Get hooked onto Digital channels to connect with customers *Mitigate risks to the customer experience by thinking realistically from outside-in. Symon of umes Manger angen SiuMarker Tools Resources Marketing in Times of Uncertainty + The business world is experiencing widespread repercussions pbower Spending ( v Exponent Cosh -Cobhing ol r x ] \ Lower __ Tavestment < * Layek PsMarker Tools: Resources It is a time when marketing needs to change its tone and attitude. 1. Cut with a scalpel, not with a chainsaw Rigs SS Q cfroi~] > VON Y CUT teste} =~ these GOT pesitve leleor +; channels. (Keywords (ods OR yoo bert yor business Moge {' at Symbiotic Bune Management Senge SillMarker Tools Resources 2. Invest now for the second & third waves in the future Conia The Rest-Cuisis ee "New Neern|" sok fit es eran stored SilenMarker Tools Presenterinfo Resources 3. Read the room (3) READ THE Room. %, an RRR B You audience isn't Siahing Ag BP seout tae save hinge Hey were 5 weeks ago. Ta Symon a of Buna Magna Bans SalenMarker Tools Resources AMA Article: NAXIOM - Brand Faith In A Time of Social Crisis! symbian of BuonesManagamen Bengt Si