1st Answer

Introduction

In the long run, I would prefer helping Coral Reefs Hotel. I would try to improve their
techniques of customer service. One of the method to enhance the visibility of the
company in the market is to ensure that the organization makes use of both short-
term as well as long-term tactics. In the above case, many of the customers claimed
that the firm was insufficient in their services. This was because it failed to provide
services according to the unique needs and wants of the customers. The aim of the
relationship manager is to enhance the employee satisfaction and loyalty, and for
this, they can make use of this kind of communication. Lodges often improve their
customer-focused services in a number of ways.

Because of various factors, and these include changing preferences of the consumer,
shifting expectations and the availability of more affordable alternatives. When a resort
or a hotel branch would employ a small group of people who would excel in customer
service, they have most likely ensured that their customers have a positive holiday
experience. As a relationship manager, one must and needs to work closely with the
staff members to provide excellent customer service.

Employees that excel in providing outstanding customer service are often expected to
be compensated accordingly.

As per the company, consumers who would book a hotel stay through the organization’s
website must be treated with the same respect. Complaints need to be handled in a
smooth manner by the well-known hotel companies as well as their franchisees.

Public access to the reservation system of a client may often enable for the change of
existing bookings. The design as wellas development of this equipment were based on
the feedback of the customers as well as their suggestions. The main goal of this
website is to ensure that it becomes easier for the resort guests to find information
about themselves and the service they make the use of while they are there. In order to
keep in touch with the customers with the help of CRM, these devices are made use of
by the relationship managers when an agency enters into the commercial partnerships
with financial institutions such as banks or hotels. With the use of artificial intelligence
often helps the company’s central management find information about the clients in
order to render personalized service as well as up-sell opportunities.

Concept and Application

It is best for everybody to learn as much as possible for the previous experiences
of customer service and with the use of technology and data, customer service
and satisfaction can be improved by employing a dating manager as part of a
long-term marketing plan. The remarks of the visitors are often likely to be
monitored by the relationship managers in the near future. For example, leaving
present in the room of first-time visitors and offering refreshments to the ones
who often arrive early.

In order to ensure that the overall performance of the organization is enhanced,

the staff members of the hotel should be taught how to identify the areas where
they can often fall short when it comes to providing excellent customer service.
For instance, it is important to consider following.

Champagne is provided to all the attendees of a conference, and this is done as a

token of appreciation. Customer service is the main priority for all the resorts
when a visitor has made a reservation.

If you want to be sure that their reservation is still valid, you must interact with them by
email. The existing state of knowledge makes it difficult to predict whether or not this
strategy will have a significant impact on the amount of pleasure that customers have
with their purchase. With this service, hotel guests may enjoy the peace of mind that
comes with knowing their rooms will be ready for them when they arrive and that they
can check in. Because of this information, it is possible to surprise your guests with
substantial gifts even before they arrive at the hotel.

If resorts can extend certain technologies that help their clients provide comparable
things to their consumers in today's environment, customer happiness and
transformation will be improved. Guests who use the intelligent room keys to reach their
rooms will find that the doors open in less than a second, allowing them to save both
time and money while on their journey. Based on current projections, this is expected to
be implemented in the near future. This technology is already being deployed by hotels
like Sheraton and Hilton around the country to provide their customers with more
choices.
 In this kind of marketing, long-term relationships with customers are the primary goal of
the company.

Conclusion: Various people often believe that the relationship manager makes
use of variety strategies to make sure that their clients get the best possible
service. As per the link management, a team of passionate employees should be
made to render services to customers and make the workplace more positive.
Customer-focused innovations for the products of the company would also be
welcomed.
2nd Answer

Introduction:

With the help of CRM, an organization is able to see their efforts. This is due to the
campaign management capabilities, and these organizations can then make any
necessary modifications. As a part of the process, advertising as well as marketing
objectives and strategies are established and put into impact. In order to establish a
successful marketing strategy, the organization must choose which device would they
use in order to conduct the execution of the plan. The design needs to first go through
an operational phase before it is implemented in the market.

This often seems very basic when they write on the paper. However, to practice
this is a difficult task. Building a team of specialists that have the skills to use a number
of techniques in order to achieve their objectives is the most successful method to lean
an advertising campaign. If an individual wants to make use of the CRM in the next
marketing campaign, the organization should incorporate a digital plan. As a result,
marketing campaigns would be much easier to create in the future due to this new piece
of technology, and this will be available soon.

Concept and Application

All the campaign-controlling ideas, they are applied in the real-market, and all these
would be covered in detail. First of all, there should be clear knowledge of the goals of
these campaigns and also the consequences it can bring.

It is important to figure out how much money the individual would need for the campaign
before the executive does anything. Prior to putting the tactical strategies of the
campaign into action, there should be a proper training and information gathering.
Before adopting a marketing strategy, it is important to have a clear goal in the mind. It
is also important to have a thorough grasp of the industry.

When it comes to meeting the requirements of individuals who rely on the government's
services, the government has just a few regulatory options at its disposal. As a result, it
is possible that fewer limits will be placed on commercial activities. Consequently,
advertising efforts are likely to be targeted towards certain populations in this situation.
The strategy of a business is dependent on the feedback received from its clients, and
the staff is ready to receive it.
An effective check-list must contain a diverse variety of items that are closely related to
the goals and objectives of the company. Marketers often rely on their ability to identify
and target certain segment of audiences in order to achieve success in their endeavors.
By marketing professionals, they are referred to as the distribution channels, and they
describe how a product or service makes use of them to reach and educate a particular
target audience about it. To grow its customer base, an organization should have
access to relevant information. The organization should have the ability to use it in an
effective manner to achieve this goal. Before making use of any of these techniques, it
is important to accomplish this goal. Before making use of any of these marketing
techniques, it is important to fully clan and sterilize the CRM system.

. In order for the project to be considered a success, it must be completed within the
financial constraints that have been established. Before any marketing activity can be
regarded as successful, it is necessary to have access to funds and financing sources.

It is necessary to assign each mile to a single owner in order to ensure that the
application is completely completed and filed on time and in the right format. As a
consequence, owners are responsible for making sure that the whole program is carried
out under their direct supervision and supervision. If a program or program is to be a
success, its scope and completion date must be clearly outlined and articulated in
advance of implementation. While no one is certain what they are attempting to achieve,
it is fair to believe that the program will have a positive influence on individuals who are
engaged.

In order to ensure that the marketing strategy employed succeeds, the organization
must plan out each and every component of it. If these tactics prove to be effective in
the long-term, it is likely that they would be employed in other situations in the future.
Depending on the situation, implementation of a CRM system can be required. In
certain scenarios, the music that was played during the campaign may be associated
with the marketing actions that were conducted throughout the period of the campaign.
Specific techniques are shown to be beneficial in previous projects and efforts must also
be taken to be considered for the qualification.

In order to assure the success of your marketing strategy, you must painstakingly plan
out each and every component of it. Nevertheless, this is not always the case, which is
critical for the campaign management system that we are developing. If these tactics
prove to be effective in the long term, it is likely that they will be employed in other
situations in the future. Depending on the situation, the implementation of a customer
relationship management system may be required. In certain instances, the music that
was played during the campaign program may have been associated with particular
marketing actions that were carried out throughout the campaign period. Specific
techniques that have been shown to be beneficial in previous projects and efforts must
also be presented in order to be considered for qualification.
 Figure 2 depicts the campaign's management structure.

Conclusion: In order to guarantee that a project is finished on schedule, it is important

to keep the campaign monitoring system updated. This may take as long as compared
to finding a single document of the content to keep track of the progression. Due to this
information, it is possible to be stored in the current marinating tool, the capacity to
manage the client dates and timelines will be substantially enhanced.
3rd Answer

3a.

Introduction: If they want to expand their audience base, Keller and Hackman’s virtual
advertising campaign as well as operating system would enable you to do it. As
technology would advance, it has started to become more capable to meet the needs of
a wide range of individuals.

Concept and Application

In the past, Keller had found it challenging to check that the automated system was in
place to ensure that any changes to the client would be smooth. When it comes to daily
work for the general public, this strategy was a success as it depended on an inefficient
manual process that took time away from other tasks.

As seen in this example, to make use of a consumer-driven operational approach

resulted in an operational plan that is both efficient as well as effective. Customers will
get a response on the basis of the information that they submit as well as the
information obtained from the use of the method, among other factors.

Incorporation and maintaining an active process is one of the most challenging

approaches for the business of event management to develop and maintain. Having
these individuals on board is important to the success of the project and the satisfaction
of its customers. A customer-driven environment can be built and maintained only
through an understanding of both the existing state of affairs and expectations of the
clients.

The needs of Keller and Hackman are met despite the fact that there aren’t enough
automatation technologies available to assist the customers when it comes to
automation of their process. After an automated booking system is designed for them,
clients would be able to fill out the reservation form in a safe manner.

Event management organizations often claim that the organization’s method is now
recognized as one of the most effective ways available for entirely automating the
process as per the organization. Also, it was made possible by the use of this
technology is the opportunity to take advantage of various benefits that were previously
not possible to be accessed. These include the ability to book hotel rooms, cabs and
other services that are previously unavailable through traditional methods.

Conclusion: A customer-driven operational approach can be used to make sure that the
finest digital product is supplied to the best possible customers. Additionally, clients
would benefit from this as it would help to ensure that they obtain precisely what they
have been searching for without experiencing any hassles during the transaction, and
this is important throughout a transaction.

3b Ans

Introduction: The solution of event management has been developed by the company
with the use of expertise of Keeler and Hackman, and they are widely regarded as
some of the best in the field. Customers would be more satisfied with the overall
customer service of the company if it replies to their issues over the internet.

Concept and Application:

Despite the fact that this was the organization's principal method of communication,
staff had difficulty fulfilling their duties. Due to the large number of VIPs in attendance,
the check-in system began experiencing issues. The number of people waiting in line
has climbed considerably throughout the course of the time period shown in the image
below. As a result, the corporation has increased difficulty in offering clients the best
available offer. Previously, the company had to keep track of the names of each
employee by entering them one at a time into a database.

Apart from that, it is worth noting that the company's invoice does not feature a payment
processing option for credit card transactions. Why are Keller and Hackman against it?
Consider the fact that the phenomenon is prevalent in today's world. Because of this,
event planners were entrusted with establishing an online marketing strategy for the
event. The program's inventors emphasized the need to allow people to double-check
their data before putting it into a computer system.

Registration will be handled via a "dynamic online registration system," according to

event promotional materials. All advertising materials will use the new Keller and
Hackman logo that was created as part of the overall event package. Participants were
urged to sign up as soon as possible through custom-designed emails. As a result of
their communication, the shipping process was automated and their contracts were
swapped. To encourage people to sign up for the program as quickly as possible, these
and other changes were implemented. Because of a rise in hotel services and bookings,
the number of guests has increased. There has also been an increase in the number of
hotel reservations. The system has also grown more successful as a result of the use of
software tools in terms of price range control and in ensuring that each process
operates at its highest potential degree of efficiency and effectiveness. When it comes
to providing excellent customer service, new technologies may be able to help.
Conclusion

Thus, it can be concluded that the event control system's usage of digital marketing is
one of the most successful tactics for assuring the company's comprehensive virtual
presence on the internet. In the near term, one of the best methods to achieve this aim
is to use a consumer-targeted device.