Sheer ata arecter agret Meaaaere sy ' | THE Peopie's. Hara ad, aé Wea - 110068 ==" | UNIVERSITY Indira Gandhi National Cpen University Maidan Garhi, New Delhi - 110068 IGNOU - Student Identity Card Enrolment Number ; 194546893 RC Cod: 07 : DELHI 1 (MOHAN ESTATE (SOUTH DELHI)) Name of the Programme : MASTER OF COMMERCE Name: RESHAL TRIPATHI (igthersiMother'siHusband’s — BHAL CHANDRA TRIPATHI mi C7,MIG LOHIA NAGAR ,GHAZIABAD 201003 /srould be produced on demand atthe Study Center, Examination Center or any other Estalihment of CHOU 10 use Wy would be avalitxe ony relatiag a the Programmelcourse fot which the student is glared, ta ei Card ie genaraied online. Students ere advieed tothe a color print of ths 1D Card and get tahatad ete atte eran 4 Tha student details can be eroun chacked with the GR Cade a wer lgneuaein esse Ywanna SS ee re - Ox 6) 2 nou Ox: ar am O)2ezs INDIRA GANDHI NATIONAL OPEN UNIVERSITY REGIONAL CENTRE DELHI-1 Assignment Submission for Term End Exam (tease read the instructions given below carefully before ubmiting assignments) 1 mame th Stade PB —— 14454 689% 2 rropenme cote Mc0-06 thrones Mcom * eee oa e y Cli elie, Teno Sted 6 Mame ofthe Study Centre ipa - Wales pings , Nuns bethe RoDRY. Cotles Wi complete adress feony cela: 1 ane tieete POsiFe5S «oe i stad piteioN © Gor eo 2 Aboweifermation eon decd andi coe Ye Ku ed ecdeetianmten paeetsomiaice: £/02/2.2 mv una ere Rapa Conve Dab. witnatbecanmdured andneoregendance Scomanar re neve wo coe TARE eaL ee na os em Ata ne rage enfemay ane PRT, nc encamentne haben ouch pae tye mmm = Fn ee anctncmrerts taeda novo Oe meen ben satenaty ‘tute shes het rt coneeee ta masa‘TUTOR MARKED ASSIGNMENT COURSE CODE : MCO-06 COURSE TITLE : MARKETING MANAGEMENT ASSIGNMENT CODE : MCO-06/TMA/2020-2021 COVERAGE : ALL BLOCKS ‘Maximum Marks: 100 Attempt all the questions: 1. What is marketing information system? What are its major components? (20) ‘What considerations one should keep in mind while designing a marketing information system for a firm? 2. Define market targeting and explain the procedure on how to target different (20) markets? How will you evaluate the potential of a target market? 3. Write short notes on the following: (4X5) (a) Geodemographic Segmentation (b) Product mix (c) Rural marketing (d)d. Integrated marketing communication 4. Differentiate between the following: (4x5) (a) Selling and Marketing (b) Market skimming pricing strategy and Penetration pricing strategy (c) Total system approach and Total cost approach of marketing logistics (d) Individual Branding and Umbrella Branding 5. Comment briefly on the following statement: (4x5) (a) It is necessary for a company to scan the changing environment continuously, and change the marketing mix strategies in accordance with the trends of marketing environment () Reference groups are groups that serve as frames of reference for individuals in their purchase or consumption decisions. (©) A good salesman has certain qualities and abilities as a result he is able to perform better than others (d)The central idea of an advertising message is referred to as the advertising appeal.pCO MARKETING Managemen | os oe pu fal tana io sade ig dea peoiklta 1 Hoo a “ead al pnt 9 ge Be epi ag f otrured. per 4 ohew I a yy lee pt bat & otigtdo t @ : epee your Targul” Marla. - © Taye Ge daepy gous eutbtaen Bee © keer ldnow © Mlanper Totentat Demographics ee ay fon @ Maw a cect ow 1945-46843Wfroes *- Q) Pdenti i a Torys | a appropiate targlnd (b> dui v . df Linn volirelr Seqrentation youinlile f° WU . d (C) & Mast Seqratet frotcles @) Evalualt Relevant Mosler be li C) geteer Specie Toxger ankels - Hoe por Bee have the eee A b hax to 2 Hue prot Stk | eualaoten tov Aude peple ae fins ont tegnunt Ue Fra aae olow pls fotenlal te the . (V4S469q2, as 4 want fo buy, & wulbiplyy ty te 7 i unr bee 9 nis Seite reatt! g ‘ Wu ewalralier qu } an Iden o how Valuolle each egnanl & fo yous compart eB Whitt shot nol 3— Q@) product os (Ta GB tae taal mules ee oe So gel worlte pile linus , polite ie foo SE ee BENE packing promg ting FN) a taslde. Cin. pal wulomurt to sas. sty ¢ ysawll | flro: ae achive aa elfen - fhe Aural population bar blero a! Tv poe tf a Stale a 4 oe MAS hegqy