TABLE OF CONTENTS

SL.NO CHAPTERS PAGE NO

1 AN OVERVIEW OF THE INDUSTRY
1.1 Brief History of the Industry 3-5

1.2Business Process of the Industry 6-9

1.3 Market Demand and Supply –Contribution to GDP-Revenue 9-19

Generation
1.4 Level and Type of Competition –Firms Operation in the 19-25
Industry
1.5 Pricing Strategies in the Industry 25-28

1.6 Industrial performance Global, National and Regional 28-29

basis
1.7 Prospects and Challenges in the Industry 30-32

2 COMPANY PROFILE
2.1 Brief History of the Organization and current Board of 34-39
Directors/Organization chart
2.2 Mission/Vision Statement and Quality policy 40-42
followed/Quality certification attained
2.3 Business process of the Organization-Product profile 42-45

2.4Customerd of the organization-Level of Operations 45-47

(Global /National /Regional)
2.5 Competitors of the company 47-52

2.6 Strategies –Business Pricing ,Management 52-55

2.7 CSR Activities 55-56

2.8 Export /Import 56-60

2.9 Collaborations & Expansion Plans 61-62

2.10 SWOT Analysis of the company 62-64

3 DISCUSSION
3.1 Literature Review – in marketing/Finance /IT 66-69
 3.2 Objective assessment of the company & Industry 70-72

3.3 Objective assessment of literatures gathered under 72-76

respective topics in Marketing/Finance/IT etc.
3.4 Contributions by the student 77-78
(if possible ,primary data could be ensured using
telephonic/online interviews/questionnaire through Google
form.)
4 CONCLUSION 79-80

BIBLIOGRAPHY 81