R&R CONSULTANCY

Project Report on Business Proposition for

United States of America

Submitted By:
Muskan Bagla
21DM121
 ACKNOWLEDGMENT
I am grateful to the Birla Institute of Management Technology, Gr. Noida for giving
me an opportunity to pursue my research Business Proposition for “R&R
Consultancy”. I wish to thank Dr Monika Jain, Assistant Professor, BIMTECH, who
have been a perpetual source of inspiration and offered valuable suggestions by
serving as my Research Guide. Without their guidance, it would have never been
possible for me to complete the project.
I would also like to thank my parents, friends, and acquaintances, whosoever was
included in this project directly or indirectly.

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Table of Content

S No. Particulars Page No.

1. Why Financial Advisory and Wealth management? 4
2. About the Company 7
3. Legal framework and restrictions 7
4. Competition 8
5. Challenges in market Place 9
6. Marketing Strategies 10
7. References 11

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Why Financial advisory and Wealth management?
People find it difficult to manage their funds
The survey shown below discovered that out of 10 US adult, 4 of them faced difficulty
in managing their funds that accounts for around 37%. If we take about the gender
classification, US women have more difficulty in managing finance with 40% votes with
no less of males at 34%. All the generations have approximately equivalent votes for
“harder” and only for millennials there is a significant vote for “Easier” with 21%. This
may because of increased financial literacy and access to plethora of data available
online which is more conveniently accessible by this generation. Taking about the slab
rate the lowest income slab has the highest difficulty in managing their funds with 44%
votes for “harder”. However, as we go up the ladder of income number of votes for
“easier” increases and for “harder” decreases.

Hence it is clearly evident that there is huge potential demand in US market for
financial advisory and wealth management.

Market Sentiments
From the graph shown below highlights that Millennials in US which has the highest
votes for “easier” in the survey discussed previously, also have high financial goals like

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89% of them want to establish an emergency fund and create budget, 87% of them
want to even out their monthly expenditure and so on. This clearly shows the need for
financial advisory and keen interest of the coming generation.

Market Gap
If we collectively see the above two graphs, we may observe that people are striving
to achieve financial goals but still find it hard to manage their funds and here the gap
arises which can be catered through the idea of R&R consultancy which will not only
provide financial advisory and wealth management services but also train people for
such skillset.
“Assets under management are set to grow from US$84.9 trillion in 2016 to US$145.4
trillion by 2025”- Asset & Wealth Management Revolution: Embracing Exponential
Change, PWC Report

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Page No. 5
About the Company
Name: R&R Consultancy
Headquarter: US
Vision: Develop, manage and apply talent for the work in collaboration with their
clients to offer excellence in operational and strategic financial management to
support the achievement.
Mission: to spread financial literacy to all sections of society and bridge the gap to
attain knowledge for personal financing.
The company provides advisory services backed by extensive research, as well as an
excellent personalised service provided by a team of well-qualified professionals with
relevant industry experience.

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Activities
 Asset management/investment consultancy
 Private equity and alternative finance
 Asset planning and optimization
 Management of real estate assets
 Risk management
 Provide training

Legal framework and restrictions

 US lays down lesser restrictions on foreign investors and relatively applies few
controls over foreign exchange transactions
 The Federal Deposit Insurance Corporation (FDIC), the Federal Reserve Board, or
the Office of the Comptroller of the Currency might be a bank's primary federal
regulator. Within the Federal Reserve System, there are 12 districts, each with 12

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 regional Federal Reserve Banks that carry out the regulatory functions of the
Federal Reserve Board in their respective districts. Most bank laws apply to credit
unions, which are regulated by the National Credit Union Administration. The
Federal Financial Institutions Examination Council (FFIEC) was founded by the
Financial Institutions Regulatory and Interest Rate Control Act of 1978, with
similar principles, standards, and report forms for the other agencies.
 The 1988 Omnibus Trade and Competitiveness Act — This Act gives authority to
the President of the United States to review certain acquisitions, mergers, and
takeovers of U.S. businesses by foreign persons when there is credible evidence
that the foreign person might take action that threatens to impair U.S. national
security.
 Foreign Investment in Real Property Tax Act — Foreign persons investing in real
estate are required to make certain reports to U.S. tax authorities under this Act.
In addition, the acquisition and transfer of agricultural land must be reported to
the U.S. Department of Agriculture. Real estate acquisitions may also give rise to
other state or local reporting obligations.

Competition
“Wealth Management Market Size is Projected to Reach USD 3.43 Trillion By 2030
Growing at A CAGR of 10.7%”- Valuates Reports
The major competitors include UBS, Bank of America Merrill Lynch, Morgan Stanley,
Credit Suisse, JPMorgan Private Bank, Citi Private Bank, Julius Baer, China Merchants
Bank

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Challenges in market Place
Previously well-known Market leaders with a significant clientele
• In the medium to long term, new business models and strategies established by a
competitor or market disruptor could pose a severe danger to the business.
• Intense competition - Over the last two years, stable profitability has expanded the
number of competitors in the market, putting downward pressure on both profitability
and overall sales.
• No consistent supply of novel items - The company has developed various products
over the years, but they are frequently in response to the development of other
players.
Second, new product supply is not consistent, resulting in high and low swings in sales
numbers (customer acquisition) over time.
• Funding for advertising and business support

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Marketing Strategies
“Knowledge in Knowledge out” -
Just as in the world of Technology there is a concept of garbage in garbage out where
we believe that if we input wrong information the machine will give us output of wrong
information similarly we can have a strategy name knowledge in knowledge out where
we will recruit knowledgeable and talented employees in an organisation, who can
give proper analysis and provide the best consultancy to the clients and we can use
this strategy in various campaigns with #knowledge in knowledge out to catch eyes of
the potential customers.

Personalised Experience
In today's era of customisation and personalization, marketing strategies too need to
be personalized. The customers have to be targeted individually. By using its
demographic and behavioural data,360-degree customer view can be obtained and
hence used to deliver personalised marketing messages, emails and offers.

“Your privacy, Our responsibility”

In the world of distrust, we can launch this campaign to gain customer’s trust. Not only
privacy, the company will also take care that it adheres to the rules and regulations
surrounding marketing investment management and handling clients’ funds. The team
will make sure that the company is always up-to-date with the laws which will maintain
high security standards and the bring out company's brand image as a trusted
engagement platform.

Performance dashboard
Achieving goals, Milestones and having satisfied clients is one part of the Marketing
strategy but even more important is to communicate this success with the potential
customers so that, the relationship team can attract them. For this we can have a live
dashboard on the website which displays the number of satisfied customers, their
reviews testimonials (anonymous if clients resist to reveal identity), the volume of

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transactions undertaken by the company and other details. This will not only build
trust but also will say about the efficiency in operations and achievements of the
company.

References
 Asset & Wealth Management Revolution: Embracing Exponential Change, PWC
Report
 https://www.business-plans.com/wealth-management-business-plan
 https://www.mckinsey.com/industries/financial-services/how-we-help-
clients/wealth-and-asset-management
 https://www.accenture.com/us-en
 https://www.usa-corporate.com/start-us-company-non-resident/?cn-reloaded=1
 https://www.doingbusiness.org/content/dam/doingBusiness/country/u/united-
states/USA.pdf
 https://studiousguy.com/assent-management-companies-business-model/

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