NJ

WEALTH

FINANCIAL PRODUCTS DISTRIBUTORS NETWORK

INDIA’S LARGEST MUTUAL FUND

DISTRIBUTORS
 About NJ WEALTH
F I A N A N C I A L P R O D U C T S D I S T R I B U TO R S N E T W O R K

• Mr. Neeraj Choksi & Mr. Jignesh Desai are two first generation entrepreneurs who
began the journey of 'NJ' in 1994.
• Today, the NJ Wealth Distributor Network, earlier known as the NJ Fund
Network, started in 2003 is among the largest networks of financial products
distributor in India.

• N.J. has a headquartered in Surat, India

• NJ has more than INR 1,03,000+ crores of mutual fund assets under advice, with a
wide presence at over 95 branches in 19 states.
• They have 25,00,000+ customer base with over 39,300+ Advisors.
• N.J. offer a 360° comprehensive business platform with unmatched IT solutions.
• Financial products NJ Wealth deals with – Equity Mutual Fund, Direct Equity,
Equity & mutual fund PMS, Insurance, NJ Lone, Taxable and Tax Free Bonds etc.
2
 OBJECTIVES OF THE SURVEY

1. To find out the potential financial

advisor within the data base provided 3. To find out the types of LIC Agents who
by the Branch (Serampore). can be interested to join NJ as partners.

4. To find out the reasons that can make

LIC Agents interested to join NJ partners.
2 . To find out most acceptable
financial services preferred by the
people who are using several
financial services as investment
options.
 Descriptive

List of potential business advisors given by company

Primary
Type

Sampling
Data Framing
152 452

Convenience
Sample Sampling
Size
Convenience sampling Telephonic survey
Data
Sampling collection
method tool

Bar chart, Pie Serampore

chart and Line
Diagram.
representa Sampling
tion tool Area
 Data Analysis
TABLE – 1

Working in Financial Organization?

139 13 152

YES NO TOTAL
91% 9% 100%

CHART – 1
9%

Interpretation
From the abov e mentioned data analysis
we can say that majority of customers
(91%) are associated with a financial
inv estment organization and rest (9%) are 91%
not associated with any financial
inv estment organization . YES NO
 Data Analysis
TABLE - 2

Belonging Financial Sector

93 38 6 2 139
Finance and Loan
Insurance Companies Stock Market Commodity Traders Total
67% 27% 5% 1% 100%

CHART - 2

100 93
90
80
Interpretation: 70
60
From the above mentioned data analysis we 50
38
40
can say that most of them belonging in
30
Insurance sector and Finance and Lone
20
Companies (93% and 38%) respectively and
10 6
rest peoples are belonging in Stock market 2
0
(6%) and Commodity Traders (1%). Insurance Finance And Stock Market Commodity
Lone companies traders
 Data Analysis TABLE – 3

Involvement in sector

6 13 29 37 54 139
1-3 years 3-5 years 5-7 years 7-9 years 9 year above Total

4% 9% 21% 27% 39% 100%

CHART - 3
45%
39%
40%

35%
Interpretation: 30% 27%
25%
In this above charts we can found that most 21%
20%
of peoples are involves in sector more than 9
15%
years (39%) and 7-9 years (27%) and rest of
9%
10%
them are involves 5-7 years (21%), 3-5 years
4%
5%
(%) and 1-3years (3%).
0%
1 - 3 YEARS 3 - 5 YEARS 5 - 7 YEARS 7 -9 YEARS 9 YEARS ABOVE
 Data Analysis
TABLE – 4

Age
40 46 43 10 139
21-30 years 31-40 years 41-50 years Above 50 years Total

29% 33% 31% 7% 100%

CHART - 4
7%

29%
Interpretation:
31%
Most of the customers lies in the age group
of 31-40 years, 41-50 years and 21-30 years
(33%, 31% and 29%) respectively and few
peoples are lies above 50 years (7%).
33%

21 - 30 YEARS 31 - 40 YRARS 41 - 50 YEARS ABOVE 50 YEARS

 Data Analysis
TABLE – 5
Gender
114 25 139
Male Female Total
82% 18% 100%

CHART - 5

FEMALE -
18%
18%
Interpretation:

In this chart we can found 82% customers

are Male and Rest 18% customers are
Female .
MALE -
82%
82%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

 Data Analysis TABLE – 6

Heard about NJ Wealth

4 135 139
YES NO Total
3% 97% 100%

CHART - 6

Interpretation: YES - 3 % 3%

From the above mentioned data

analysis we can found that
maximum respondent (97%)
NO - 97 % 97%
have not heard about our
company and few people (3%)
have heard about our company. 0% 20% 40% 60% 80% 100% 120%
 Data Analysis
TABLE- 7

Income
59 52 15 9 4 139
Less than 30,000 31,000-40,000 41,000-50,000 51,000-60,000 Above 60,000 Total
43% 37% 11% 6% 3% 100%

CHART – 7
50%
45% 43%

40% 37%
35%
Interpretation: 30%
In this chart we can find 43% 25%
Customer’s income range is less than 20%
Rs.30000, 37% customer’s income range
15%
is Rs.31000-40000, 11% customer’s 11%
10%
income range is Rs. 41000-50000, 6% 6%
customer’s income range is Rs. 51000- 5% 3%

60000 and rest 3% is above Rs. 60000. 0%

LESS THAN 30,000 31,000 - 40,000 41,000 - 50,000 51,000 - 60,000 ABOVE 60,000
 Data Analysis
TABLE – 8
Interested In Mutual Fund
18 121 139
YES NO Total
13% 87% 100%

CHART – 8
13%

Interpretation:
We can see that, only 13% of
customers are interested in
Mutual Fund and the rest 87%
87%
of customers are not interested
in Mutual Fund.
YES NO
 Data Analysis
TABLE – 9
Your Valuable Opinion On NJ’S Unique 360 Degree Platform

4 2 3 2 6 1 18
Technology Research Customer
Sales Marketing Training Support
Solution support care
Support Support TOTAL

22% 11% 17% 11% 33% 6% 100%

CHART - 9
35% 33%

30%

Interpretation: 25%
22%
From the above mentioned data analysis 20%
17%
we found that many of customers prefer 15%
Training Support(33%), Sales 11% 11%
10%
Support(22%), Research Support(17%), 6%
Technology Support(11%), Marketing 5%

support(11%) and less number of 0%

Customer Care Support (6%). Sales Support Technology Research Marketing Training Support Customer Care
Solutions Support support
 1 2 3
[Chart – 1] [Chart - 2] [Chart - 3]
• We can say that majority of • From the mentioned data analysis we • We can see that most of peoples are
customers (91%) are can say that most of them belonging involves in sector more than 9 years (39%)
associated with a financial in Insurance sector and Finance and and 7-9 years (27%) and rest of them are
investment organization and Lone Companies (93% and 38%) involves 5-7 years (21%), 3-5 years (%) and
rest (9%) are not associated respectively and rest peoples are 1-3years (3%).
with any financial investment belonging in Stock market (6%) and

organization. Commodity Traders (1%).

5
4
[Chart – 5]
Findings [Chart - 4] • We have founded 82% customers are Male
• Most of the customers lies in the age group and Rest 18% customers are Female.
of 31-40 years, 41-50 years and 21-30 years
( 33%, 31% and 29%) respectively and few
peoples are lies above 50 years (7%).
 6 7 8
[Chart -6] [Chart - 7] [Chart - 8]

• We have concluded that • In that Income chart, we can see • We can see that, only 13% of
43% Customer’s income range is customers are interested in
maximum respondent (97%)
less than Rs.30000, 37% Mutual Fund and the rest 87%
have not heard about our
customer’s income range is of customers are not interested
company and few people
Rs.31000-40000, 11% customer’s in Mutual Fund.
(3%) have heard about our
income range is Rs. 41000-50000,
company.
6% customer’s income range is Rs. 9
51000-60000 and rest 3% is above
Rs. 60000. [Chart - 9]

Findings • we found that many of customers prefer

Training Support (33%), Sales Support
(22%), Research Support (17%),
Technology Support (11%), Marketing
support (11%) and less number of
Customer Care Support (6%).
Conclusion
Thus, through this project I have tried to find out consumer’s
perception of NJ wealth Mutual Fund services.
I have called different LIC Agents of Serampore which was
provided by the company and tried to convince them for a
meeting with our branch manager (Serampore) those who are
interested in mutual fund, so that they can join our company as
NJ Partner. If they are interested then I have to recorded the
feedback and send back the report to the external guide.
I have conducted the survey through telecommunication. The
demand of Mutual Fund of NJ Wealth is average, the company
should focus on creating brand awareness, as many people are
not aware of this company. The interested customers are
mainly Male at the age of between 31-40 and most of them are
working in insurance sector.
RECOMMENDATION 17

creating more brand awareness and brand salience which can help in
boosting customer acquisition and also sale. Even I realize that customers
have some negative perception about our company.

Time to time presentation about the product should be

there. As there is a negative feedback about poor
customer service of the company.

There should be more personal touch in the NJ Partner

meetings, as the company mostly rely on BOP (Business
Opportunity Program) which is done on YOUTUBE Live.

Improvement in software application of the company, as there

is a negative comment by an existing customer.
RECOMMENDATION 18

N J Wealth should focus on advertisement and promotional

in various medium of promotion.

I would like to recommend that not only LIC Agents, NJ

Wealth should convenience other insurance company’s Agents
also.

The timing of the meeting should be accurate and not to be

delayed as the customers requested, it will help in building trust
between the customer and the company in first place.
 LIMITATION
Lack Of Time Lack of time, I was not able to survey in details.

Not In Positive Mind Lot of redundancy and business are not running fluently
so they are not in positive mind to provide the data.

Because of lock down, we couldn’t have a face to face interaction with

Lock Down external and internal guide.

Data Because of time constraint I have collect only 139 data.

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 QUESTIONNAIRE

1. Would you like to be associated with a ‘FINANCIAL INVESTMENT’ organization?

a) Yes b) No

2. From which financial sector do you belong?

a) Insurance b) C.A. Firm c) Tax Officer /Consultant d) Stock Broking House e) Others

3. For how long you have been in this sector?

a) 1-3 years b) 3-5 years c) 5-7 years d) 7-9 years e) Above 9 years

4. Age group: 21 - 30 years 31-40 years 40-50 years above 50years

5. Gender: Male Female

6. Have you ever heard of N J India Invest?

a) Yes b) No
 QUESTIONNAIRE

7. Monthly Income (Rs):

Less than 30,000/- 31,000/- to 40,000/- 41,000/- to 50,000/-

51,000/- to 60,000/- more than 60,000/-

8. Are you interested in Mutual Fund?

a) Yes b) No

9. Choose any one of the Option of NJ’S Unique 360 Degree Platform.

a) Sales Support b) Technology Support c) Research Support d) Marketing Support

e) Training Support f) Customer Care

ThankYou
SOURAV PAUL
+91 9831371455
paul65778@gmail.com
NJ WEALTH

TREY
r e se a r c h
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