The success of a product category extension plan is determined by the parent brand's quality image, because

only then will consumers be more inclined to associate the new category extensions with positive connections.
On the strength of Milkmaid condensed milk, Milkmaid has successfully expanded its product category and
developed Milkmaid Gulabjamun, Kesar Kulfi, Shahi Rabri, and Milkmaid pudding.

The technique of promoting a company's full product mix under the same family brand name is known as family
branding! The company's goal is to capitalize on consumers' proclivity for generalizing positive brand
associations from one successful product to the next!