J.D.

Birla Institute
Dept. of Management
Bachelor of Business Administration
Syllabus under Choice Based Credit System
Research Project
(MAN 604 B2:2)

SEMESTER VI

COURSE OBJECTIVES: MARKS: 100

This paper aims at providing a practical exposure to the students pertaining to the
nature and extent of research orientation in different areas of Marketing.

The Research Project may tentatively contain the followings:

Title of the project

Abstract with 5 key words

Introduction

Literature Review

Research Methodology

Findings, Analysis and Discussion

Conclusion and Recommendation

Managerial Implication

Limitation of the study

Scope of future study

References

Appendix