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Postgraduate
Programme in
SERVICE
OPERATIONS
MANAGEMENT
WELCOME TO INDIAN SCHOOL OF HOSPITALITY

Part of Sommet Education, Indian School of Hospitality (ISH) is one of India’s finest institues,
delivering programmes with some of the world’s leading higher education institutes. The
ISH philosophy is to impart lifelong skills to students to help them succeed as leaders of
tomorrow, giving them the tools they need to shape one of the biggest industries worldwide.

At our international campus in Gurugram, ISH offers degree, diploma and certificate
programmes in hospitality management and culinary arts at the undergraduate and
postgraduate level. We provide students with a global education and the opportunity to learn
from renowned academicians, industry experts and researchers.

Our undergraduate culinary programmes are offered with the expertise, know-how and
industry recognition of the global École Ducasse brand, the diploma programmes with Asia’s
leaders AtSunrice GlobalChef Academy, and hospitality managementand service operations
programmes in alliance with Les Roches, one of the world’s leading hospitality business
schools.

ISH students benefit from global articulation pathways and Sommet Education’s alumni
network. Our education structure is aimed at providing the ideal foundation for managerial
and leadership development, entrepreneurship, and lifelong learning.

At ISH, we are proud of our strong industry connect and a global talent network. With the
campus serving as the heart of our community, we’ve created an ecosystem that brings
together students, employers, industry leaders, community members as well as global
partners in education all under one roof. Our strong advisory council consists of accomplished
experts who are leaders in their respective sectors and provide us credibility not only in the
academic world, but also in the industry they serve.
WHAT’S INSIDE
Global trends
The Future of Customer Experience
Industry & Opportunities Landscape
The Indian School of Hospitality
The ISH PGP in Service Operations Management
Course Curriculum and Global Pathways
Programme Androgogy
Graduate Profile & Learning Objectives
ISH’s Learning Philosophy
Eligibility, Enrolment & Fee Details
Programme Faculty

We are an institution founded


and supported by leaders of
the industry, preparing future
leaders for the industry. We
know what industry needs in
graduates and we know what
to give graduates in order for
them to succeed.

A NEW NORMAL NEEDS A NEWER YOU DILIP PURI


Founder & CEO
Accelerate your career Indian School of Hospitality
Upskill and reskill with our 11-month fast-track PGP Programme Our accommodation - CoHo 02
THE FUTURE OF Thoughtfulness considers the softer aspects of
INDUSTRY & OPPORTUNITIES
customer experience that can’t be measured easily.
CUSTOMER EXPERIENCE LANDSCAPE
IN THE EVER EVOLVING 2. Services Over Products For the ‘2020 Workplace Learning Report’, Linkedin
WORLD In the next year and beyond, we’ll see a move from analysed data from a network of over 675+ million
selling products to selling services around products. professionals and 20+ million jobs. The report points
Over the last two decades, the global economy has
Companies now realize they have to re-imagine many to the fact that talent developers are laser focused
rallied on the back of innovation, distribution and
of their business practices, specifically what they on building soft skills - interpersonal skills that are
technology. With customer experience and service
actually sell to customers. Companies will think more foundational to every employee’s success, regardless
excellence taking centre-stage, this decade is proving
about the help that customers actually need instead of their functional role or how the technology
to be a game changer. For most companies today,
of simply finding new products to sell to them. landscape evolves. Linkedin reports this to be a smart
customer experience is a competitive advantage and
investment, given that the shelf life of technical skills
it’s backed by excellence in service delivery.
is relatively short - less than 5 years - while strong

Are you ready and are you skilled is the question leadership, creative, and communication skills are
Think of the PGP at ISH as an always in demand.
that looms at large for the global workforce.
investment into yourself. The 11-month The top 5 soft skills which will be the most valued in

Blake Morgan, Customer Experience Futurist and PGP will give you a solid foundation in the market in the future are:

Author with Forbes points to two key trends related to business principles while helping you gain
Creativity | Persuasion | Collaboration |
customer experience: strategic skills which will future-proof
Adaptability | Emotional Intelligence
your career. The opportunity to further
1. Thoughtfulness Is In pursue global pathways in alliance with “In the age of robots, soft skills will reign
Customers who feel they have an emotional connection to
Les Roches, along with real-world learning supreme” - LinkedIn
a brand become loyal advocates, make repeat purchases
and industry engagement, it’s just the
and recommend the brand to family and friends. Instead
right mix for an express entry into the Skills gaps create real business gaps. Building upon
of focusing solely on the technology solutions they offer
this fact, L&D professionals globally, rank the following
customers, brands first need to build trusting, thoughtful
flourishing services industry.
three skills the highest when it comes to professional
relationships. How does a customer feel about a brand?
development programmes:
KUNAL VASUDEVA
Does the customer value the service? How could the
Chief Operating Officer Leadership & Management: 57%
customer connect emotionally with a brand?
Indian School of Hospitality Creative Problem Solving and Design Thinking:
Our accommodation - CoHo 04
42% Communication: 40%
WHY STUDY AT ISH? KICKSTART YOUR CAREER POSTGRADUATE PROGRAMME
IN SERVICE OPERATIONS
Choosing to study at the Indian School of Hospitality We’re dedicated to providing you with support and
MANAGEMENT
provides you with an international standard of advice on your future career throughout the course
hospitality education from a faculty of industry of your studies. Our partnerships with some of the The programme is aimed at aligning young
experts as well as some of the world’s most renowned biggest names in the hospitality and it’s allied sectors professionals with skills that the workforce of the
names in the field. We’re dedicated to providing will provide you access to exclusive internships, future requires. An 11-month fast-track PGP, the
you with a world class education, cutting-edge placement and opportunities that will help you gain programme provides classroom learning, industry
professional experience, and a career path that’s set practical experience from some of the world’s best. interactions, case studies, internships, and career
up for success. opportunities with leading brands.

Tailormade to prepare you for a career in a


flourishing industry

PROFESSIONAL Designed to help develop the right ‘Service Mindset’,


A WORLD CLASS PLACEMENT, this programme will transform students into
A PROMISING EXPERIENCED
CURRICULUM INTERNSHIP AND
FUTURE FACULTY passionate and skilled service professionals always in
CAREER SUPPORT
demand by Indian as well as global customer-centric
1. 2. 3. 4. brands.

Upon completion, graduates will hold a professional


PERSONAL OUR CONNECTION ACCESS TO LEADING
A CAMPUS profile and thorough industry understanding to ensure
COUNSELLING WITH GLOBAL INTERNATIONAL
WITHIN A SAFE
AND GUIDANCE LEADERS IN HOSPITALITY a rewarding and fruitful career trajectory with clear,
AND SECURE
THROUGHT YOUR HOSPITALITY BRANDS
TOWNSHIP mapped out goals.
STUDIES
5. 6. 7. 8.
CAREER OPTIONS A LIVE WIRE COURSE Service & Technology Excellence

The services sector encompasses a major part of the thereby increasing market share. ‘Service’ has become CURRICULUM
Data Analytics for Decision Making, Technology in
global economy today, contributing to more than 60% an essential part of every business.
Service Operations
of the GDP in major economies including India, US and Customer Centric Culture and Orientation
China. Gone are the days when flawless manufactured While in some industries, service remains a support
The programme encourages students to explore
products sufficed to create competitive advantage. or tertiary segment, in most sectors; creating ‘service Service Excellence Quality and Design, Service
how various digital technologies and platforms are
experiences’ is now an essential strategy to build perations
used by organizations to help drive business results
Market leaders across sectors incorporate services value. These mainstream Customer Centric Culture is a culture of keeping the
and provide greater value to the customer through
into their businesses to create customer value, industries include: customer at the centre of everything that a company
innovative products and services, immersive customer
does. These modules help understand the difference
experiences, and path-breaking business models.
between good and bad service, and how to deliver
exceptional service to customers leading to memorable
Executive Presence
and magical experiences. The course involves a Service
Design project that uses the framework of Design Personal Growth & Development, Business
Thinking to solve services-related problems faced by Communication, Effective Leadership
companies in the real world.
Executive Presence is a set of skills required to build
LUXURY RETAIL AVIATION TRAVEL & TOURISM FOOD & BEVERAGE
Business Fundamentals a person who is confident, in control and capable
of managing others. People with strong Executive
Financial Management, Service & Digital Marketing, HR Presence are able to control their emotions, understand
and Organization Behavior, Entrepreneurship Essentials others and react accordingly. They create good first
and Mindset, Effective Leadership, Effective Selling impressions and come across knowledgeable yet
Techniques approachable and easy to talk to.
This module helps students think like a ‘business head’
BANKING & FINANCE HOSPITALITY HEALTHCARE CONSULTING
and make informed decisions with the right set of
skills leading to their own growth, along with that of the
company.
GO GLOBAL, PRE-PROGRAMME DEVELOPMENT BEYOND
support the programme by sharing specialized
GO FURTHER elective modules that will help prepare students for
COURSES THE CLASSROOM
The PGP is a fast-track 11-month programme being real-world business scenarios comprising of future In line with best global education practices, we have The mental and physical wellbeing of the ISH
delivered at the ISH campus in Gurgaon. After opportunities and challenges. three weeks of pre-programme courses which ensure community is our priority. To ensure a holistic
successful completion of the programme, students
that our students hit the ground running when the development, we have trainers and coaches who
have the option to articulate to Les Roches Spain for a Programme andragogy includes rigorous course starts. These are: teach students how to maintain balance their life, get
Master’s in International Hotel Management or to Les 500+ hours of: • Introduction to finance help and deal with stressful situations.
Roches Switzerland for an MBA in Global Hospitality
Case studies | Roleplays & simulations | Live • Introduction to data analytics (R and python)
While ISH uses industry expert facilitators to
cases, and action learning | Guest lectures, | • Brushing up on excel GUEST SPEAKERS FROM
design and deliver content, our industry partners
Individual and group assessments INDUSTRY
Managagement.
GROOMING CLASSES Our students get to learn from renowned speakers
To ensure holistic development of our students and and industry experts who share invaluable insights
A ‘REAL WORLD’ help them create lasting impressions, we have classes and experience and keep them abreast with various
ANDRAGOGY on effective communication, etiquette and leadership trends.
presence.

Executive Busines Fundamentals, Customer Centric Specialized ON-CAMPUS INTERNSHIPS


Presence Service and Technology
Excellence Orientation
Culture and Immersion
INDIVIDUAL STUDENT For students wanting hands-on learning experience,

Hands-on Decision-making skills to Management theories Students dive deep


JOURNEY on-campus internships are available in various
experience in help students deal and concepts, and in industry sessions departments, including HR, sales & marketing and
Each student works with a mentor to chart out their
all functions with day-to-day interaction with and integrate all
admissions for a nominal stipend. Internship work is
Learning of the operational challenges industry experts to give acquired knowledge Individual Education Plans (IEP), the aim of which is
hospitality context and clarity on to these sessions held in the afternoons, once classes.
to maximise the output and benefits they get from the
industry management skills that help them
prepare for educational environment that ISH provides. Moreover,
internships
we keep our student cohort small to ensure each

Workshop Building idea pitch decks and managing Service design thinking Industry expert student receives individual attention and conduct
an online business workshops
regular tutorials with faculty members.
Learning Hands on, Constructivist Experiential Liberationism
Methadology Minds on
PROGRAMME STRUCTURE

Learning Experiential Constructivist Hands on Minds On Inquiry Based


Methadology

Service Financial Management in Personal Growth and Technology in Service


Excellence Service Operations Development Operations
Quality & Design
Learning Service Service Marketing Executive Presence Data Analytics
Operations and concepts, and for Decision Making
Entrepreneurial HR & Organisational Business Communication Digital Marketing
Essentials Behaviour
and Mindset
Effective Selling Effective Leadership
Techniques

4 Weeks Specialisation/ Industry Experts Interface


(Revenue/ Real Estate/ Banking/Hospital/ Luxury Retail)

PGP 20 Weeks Curated Business Internship Leading to Placement


(5 months)

5 Months 6 Months Semester 2


Option Academic Internship Les Roches
Option
A A ISH India Campus ISH India Campus Spain
PGP
Articulation

INTERNATIONAL ISH PGP Certificate


Les Roches Spain - Master’s in International Hotel Management
PATHWAYS
5 Months 6 Months Semester 2
Option Academic Internship Les Roches
Option B ISH India Campus ISH India Campus Switzerland
B Articulation

ISH PGP Certificate


Les Roches Switzerland - MBA in Global Hospitality Managagement
GRADUATE PROFILE Analyse human psychology in decision making, Mindset
Learning with a critical eye, to know when and where
purchasing, career development and business Develop emotional intelligence to conduct self and

By the end of the programme, graduates will acquire management Identify the dynamics of service manage others in a professional environment
to seek additional information

the following skills: operations and the career opportunities it offers Elaborate adequate behaviors and attitudes in different
Applying knowledge and competencies to real world

professional & cultural situations


problems and learning by doing
Service Excellence and Customer Centricity
Competencies Guiding students to grow into self-conscious and
Empathy Imbibe an empathetic attitude, and effective
Develop effective executive presence required communication and service orientation that leads to
constructive professionals
Collaboration
to manage self and others in a service oriented an enhanced customer experience in service encounter
Emotional Intelligence
Teamwork
environment roles
Service Leadership
Develop critical thinking skills through a foundation of
Skills associated with working as a collective unit
Entrepreneurship Mindset
broad and varied academic fields of study
towards a common goal
Technology Acumen
Demonstrate the ability to make decisions, solve LEAD FROM THE BEGINNING Introducing life skills such as communication,
Business Management
problems and think critically in service operations
collective effort, active listening, and articulation of
Logical and Critical Thinking At ISH, we follow the ethos that adults are self
related scenarios, using a fundamental base of
ideas
motivated learners who learn by using their life
business knowledge
Developing specific leadership qualities needed in
experiences and practical knowledge. ISH also
LEARNING OBJECTIVES Analyse and implement relevant operational level
todays uncertain world
understands that there are various types of learners
financial, marketing, human resources,
Knowledge and hence it doesn’t follow a ‘one size fits all’ method Forward-thinking
technological practices in service operations related
Explain the foundation and conceptual framework of instruction-based learning. Principle associated with innovation and creativity for
businesses
of service operations businesses a better tomorrow
Create an impact through effective verbal and non-
Recognize and interpret the different trends, ISH uses various action-based learning methodologies Embracing thinking progressively and formulate
verbal communication with all the internal and external
challenges and scenarios in the services such as case studies, role plays & simulations, live strategies for future success
stakeholders
operations environment group projects, experiential learning and master Promoting visionary and entrepreneurial spirit within
Negotiate and discuss service operations business
Elaborate the principles of finance, economics, classes. the community
related issues with confidence and ease
marketing, human resources, strategy, IT and
Undertake tasks and responsibilities with quality and
operations in businesses and service operations The founding pillars of our learning methodology are
spirit of service and collaboration Pragmatism
environment as follows:
Demonstrate effective management and operational Curriculum depends on practical rather than
Explain the role and impacts of businesses in
techniques in service operations businesses Learning theoretical considerations, and is an instrument or tool
the development of environmental, social and for prediction, problem solving and action
Apply effective verbal and non-verbal communication Promote learning and accountability rather than
financial sustainability
to ensure delivering the right impression and impact instructor-led teaching
when dealing with clients and colleagues
APPLYING TO OUR PROGRAMME ELIGIBILITY CRITERIA
We’ve streamlined our application process to make it simple, seamless and stress-free. The most important part of
Working professionals with a minimum 1-year of experience, who have successfully completed their Bachelor’s degree
our admissions process for us is getting to know you and learning how you’ll be the right fit for the exciting world of
from a university that is recognized by UGC (University Grants Commission). They needs to have scored a minimum of
hospitality.
55% aggregate at the graduation level.

1.
Discover the course
Find out everything about our programmes from our website or prospectus- or COMPOSITE FEE PAYABLE
simply get in touch with our Admissions Team.
INR 6,50,000 (inclusive of all taxes)

2.
Apply online
Admission Fee*: INR 1,25,000
Apply online by visiting www.ish.edu.in.
(Application fees applicable) Meal Plan: Compulsory half-board charge of INR 17,160
*The meal plan includes buffet lunch for 06 months on campus. This is exclusive of a la carte options available at

3.
Meet us at campus our various F&B outlets on campus.
After your application is approved, you’ll meet us at campus for an aptitude test Indicative cost of living for 6 months: INR 72,000
followed by an interview with Programme Director.

4.
Final round of interviews
You will then proceed to have an interview with the Director of Career Development, IMPORTANT DATES**
followed by a one-on-one with the Dean and Admissions Director.
Round Forms Open Decision Notification Acceptance Deadline

5.
Hear back from us Intake 01 - Feb / March Round 01 30th December 2021 15th January 2022
Following your interviews, we’ll get back to you as soon as possible with a decision.
Round 02 28th February 2022 15th March 2022
You may then secure your seat through an admission fee. 1st October 2021
Intake 02 - Aug / Sept Round 01 30th May 2022 15th June 2022

6.
Accommodation and deposits Round 02 30th August 2022 15th September 2022
Upon acceptance, you’ll need to secure accommodation if required and submit a
deposit.

7.
Begin your ISH journey *This amount is non- refundable and is adjusted against composite fee.

Once your payments, accommodation, and acceptance are secured, you’re ready **Intake for international pathway to Les Roches campuses in 2022 to be announced soon
to begin your ISH experience.
PROGRAMME FACULTY

PROF. PAYAL KUMAR


Human Resources and Organisational Behaviour

Dr. Payal is the Dean of Management Studies and Research at the Indian School of Hospitality (ISH). Formerly
Professor & Chair HR/OB and Associate Dean, International Relations at BML Munjal University, Payal is an
award-winning academician and prolific writer. She has published 12 books so far with international publishers
such as Springer and Emerald Publishers, apart from several research papers.She is also the series editor of the
Palgrave Studies in Leadership and Followership, a 5-volume series with volume editors spanning USA, Austria,
Australia and India. As a thought leader, she is frequently invited to write for media publications such as the
Hindu and the Economic Times.

NEHA SHARMA
THE PEOPLE BEHIND Service Excellence, Quality and Design

Neha has 15 years of diverse managerial experience in the hospitality industry. After completing her PG in Guest

THE ‘PGP@ISH’
Service Management from OCLD, she started her career at the Oberoi Udavilas in Front Office. She was part of
the preopening team in Trident Bandra Kurla, Mumbai and later moved to the Sheraton Dubai Creek Hotel and
Towers to manage their Front Office operations. After her MBA from Indian School of Business (ISB) Hyderabad,
she joined OYO for managing the Customer Experience for OYO Townhouse.

HARSIMRAN SHERGILL
Personal Image and Grooming

Harsimran has over 14+ years of experience as a Grooming & personality expert. She is a graduate of the

Your partners in academic London School of Makeup and Beauty. She has helped transform the look and aesthetics of some of India’s
largest corporations. During her work with some of the country’s most iconic brands - Jet Airways, Kingfisher

and professional excellence


Airlines, Taj Hotels – she has helped thousands of individuals discover their own unique brand of beauty and
identity through the art of makeup and grooming.

DR. CHIRAG MALIK


Effective Leadership

Dr. Chirag Malik has 21 years of work experience in industry and academia. His areas of interest are Data
Science, Business Analytics, Marketing Analytics and Marketing Research. His current research areas are
Recommendation Engine, Text Mining, Sustainability, Environmentally Conscious Consumer Behaviour and
Machine Learning for Transforming Education. He has published various research papers in Scopus indexed,
Inderscience, Sage Publications, ABDC (B) indexed national and international journals of repute. He has also
presented papers in many national and international conferences organised by reputed institutions, such as
IIM Indore, IIM Lucknow, IIM Ahmedabad, MDI Gurgaon, and IIT Roorkee. He has been session chair of various
technical sessions at international conferences held at reputed institutions. He has conducted workshops on
research methodology and analytics using various statistical tools such as R, SPSS, AMOS and advanced excel.
JERRALD JACOB PROF. ANURADHA AGNIHOTRI
Business Communication Services and Digital Marketing

Jerrald is a seasoned communication professional with over 10 years of training experience. He received A multi-platform marketing specialist, Anuradha has over 16 years of experience in leading transformational,
his Train the Trainer certification from Glasgow, Scotland in 2009. He specializes in Soft Skills and Language cross-platform global communications campaigns including over 7 years spearheading CNN’s marketing
training with the focus on Global English. In his previous role with IndiGo, he was managing all the customer communications outreach in India and South Asia. With a proven track record in building brands and growing
announcements and cabin crew trainings for his vertical. His proficiency in both English and Hindi makes him businesses, Anuradha has served as a trusted marketing communications partner to leading global brands,
an asset in the Indian training market. He was awarded as the “Most Impactful Trainer” and the “Trainer with the helping them own and shape their narratives in a borderless and dynamic world. A credible and engaging educator,
Best Executive Presence” in his tenure with IndiGo. His voice can also be heard in many announcements and Anuradha effectively motivates diverse student groups to attain academic and professional excellence. She is
e-learning modules. the Marketing Faculty for the postgraduate and undergraduate programmes at the Indian School of Hospitality.

DR. SHIVANI SALUJA SUMIT SHANDILIYA


Service and Technology Excellence Service Operations Management

Dr. Shivani Saluja is a passionate and versatile academician with more than eight year of experience in the field Sumit is an Analytics, Operations, Supply Chain and a Business excellence professional. He has supported and
of Information Technology. She holds a doctoral degree in Cloud Computing, M.Tech (Information Technology) mentored various organization for activities related to implementation of tools related to Data Analytics, Lean
(Gold Medallist), B.Tech (Computer Science & Engineering). She has done extensive research in the field of cloud Six Sigma, IATF, SPC, MSA, Minitab etc. His clients are from both service and as well as manufacturing sectors
computing, machine learning, cyber security and computer networks. She holds AWS Certification for Solution like Banks, E-commerce, automobile, education, minerals and metals. He has been a recipient of numerous
Architect, IBM Certification for Business Intelligence & Cloud Computing and Cyber Security Certification from prestigious awards for his contribution in Industry like Emerging CEO of the Year 2020 by TIMES group & NEWS
IIT Kanpur. She has more than ten research papers and two patents to her credit. 18, India 500 CEO Award 2020 (Start-ups), Young Personality of the year 2020, Young leader of the year 2020
by American college of Dubai, Young Leader of the year 2019, Best Guru Award 2019, Economic Times Young
Leader finalist 2017.

DR. AMIT BAGGA DR. KALPANA MAHESHWARI


Financial Management for Service Operations
Effective Leadership
Dr. Amit Bagga is a qualified Chartered Accountant from the Institute of Chartered Accountants of India and
Dr Kalpana Maheshwari has a rich work experience of 18 years as a lecturer, trainer,
Cost Accountant from the Institute of Cost and Works Accountants of India. Additionally, he holds Ph.D. Degree
evaluator, editorial board member, and writer just to mention but a few. Though her domain is HRM and OB, she
from CCS University and Master’s in Commerce from the University of Delhi. He is a Practicing Chartered
also has contributed towards subjects like Role of Communication and Critical Thinking in Management and
Accountant, Financial Consultant, Auditor & Valuation Analyst, Senior Partner at PPB & co. a CA firm, Trainer with
Gender studies. She has been a faculty in different renowned private and government institutes shouldering
ICICI Securities, Imarticus, & Strategic HR Consultant, & having a rich experience of more than 25 years.
job responsibilities like Chief Editor of College Magazine, Cultural coordinator etc. Currently she is associated
with Victoria University, Australia. The theme of interdisciplinary academic pursuits is pervasive not only in her
teaching, but in her research as well. She has two best Paper Presentation awards to her credit.

DR. RAKHI SINGH


Entrepreneurial Tools and Mindset DR. SHIKHA JAIN
Business Communication, Mastering Selling
Dr. Rakhi Singh comes with over twenty five years of multifaceted experience and exposure in premier national
universities and management institutes. Her teaching expertise areas are Entrepreneurship Development, She is currently the Founding member of Jomo One providing image consulting and digital content creation
SME Business Management, Family Business, Managerial Economics, Global Macro Economy and Corporate services. She is a PhD in Business Administration with a demonstrated history of working in HR Consulting and
Social Responsibility. Her research interest lies in the area of International Business. She holds a Ph.D. degree Assistant Professor for HR and General Management. She has also been the Chief Content Officer of Inkpothub
in the area of International Economics. She has published several research papers in journals of national and and has been responsible for production and delivery of 14 research stories including 9 video interviews as well
international repute. She has been actively involved in teaching and guiding undergraduate and postgraduate as research and preparation of 50 research stories
students, training, institutional development, faculty development workshops and mentoring.
Contact Us
Find out more about our programmes, unique Indian School of Hospitality
approach to hospitality education, or just get to INXT City Centre, Sector-83, Gurugram - 122004
know us better at: Delhi NCR
web: www.ish.edu.in
email: admissions@ish.edu.in

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