Introduction

The main role of marketing as a corporate function is to identify customers, connect with them,
and convert them into valuable assets that generate long-term cash flows. That role came to
mind during COVID 19. Marketers needed to rethink their strategies when it comes to “home
customers”, social distancing, and the unpredictable environment where many businesses were
forced to manage their crisis. As the world is working on COVID 19, it is essential to consider
what the post-COVID world means for the marketing industry.
In parallel, this research was designed to be relevant to the marketing industry, through
collected data from respondents selected by researchers. Using a qualitative method, this study
explained the situation in a more detailed way. To that end, the lessons shared here are
provided to help marketers identify areas that need improvement.