Professional Documents
Culture Documents
Warning!
5W 1H is
WHAT: What problem will your product solve for the user?
WHO: Who is the target user(s)?
WHERE: Where will users be using your product? (ex. in the
WHEN: When will users be using your product? (ex. before
WHY: Why should users use your product? (ex. because i
HOW: How will users access your product? (ex. from an e
H2 H2 SET
See Sheet Keyword
H2 H2 H3 SET
See Sheet Keyword
Examples
1. See how five popular lip primers stacked up against the competitio
2. Lip primers will help your lipstick glide on and stay in place all day.
3. Find the perfect lip primer to make your lipstick or gloss last longer
question (10-15 words) to focus reader to read the content (With or without)
written using (5W 1H)
ng your product? (ex. in the car, on a desktop, on a mobile device, at the bar…)
g your product? (ex. before going to restaurants, before their commute, after the birth of their child…)
our product? (ex. because it will save them time/money, because the current solutions aren’t effective enough)
our product? (ex. from an existing social network, from their company, by downloading the app to their phone)
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FAQ
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HOW TO
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META DE
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Paragraph
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Headings
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Bullets List
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ARCHOR TEXT