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In Focus:: The Bank Technology Roadmap Playbook
In Focus:: The Bank Technology Roadmap Playbook
In Focus:
THE BANK TECHNOLOGY ROADMAP
PLAYBOOK
AI
In Focus: Table Of Contents
02 16
THE BANK TECHNOLOGY ROADMAP
04 24 30
Introduction AI obstacles head-on
ACKNOWLEDGMENT
AI In Focus: The Bank Technology
Roadmap Playbook is a collaboration
with Brighterion, and PYMNTS is
grateful for the company’s support Case Study: Truist on
and insight. PYMNTS.com retains full how AI Helps banks
editorial control over the following better know and serve
findings, methodology and data
analysis.
Key Findings their customers Conclusion/Methodology
2 | AI In Focus: The Bank Technology Roadmap Playbook Introduction | 3
Introduction
Banks have historically viewed their them are prioritizing technology to make These are among the top findings that
investments in technology as part of a transactions faster and more accurate. emerge from PYMNTS’ latest research
long-term strategic process. The events series, AI In Focus, which is based on a
These trends raise an important ques- What is real AI?
of the past year have called into question survey of 100 FI executives and tracks
tion, however: Which technologies can
the merits of steady, gradual approaches the adoption of AI and other advanced
best support the capabilities FIs believe There is a lot of hype around what
to modernization, however. The pandemic computing systems in banking. In this
are most essential today? Organizations
has greatly accelerated the pace of dig- edition, The Bank Technology Roadmap, AI is and does. Our research uses a
run the risk of information overload
ital adoption across all sectors of the we examine how banks are integrating specific definition of the technology.
without systems that can intelligently
economy, and this has made data — and new technologies, including AI, and how
process and leverage insights from large AI involves the use of machines to
how financial institutions (FIs) manage they are putting them to use, placing a
volumes of data in real time. These cir- mimic the human brain’s cognitive
and leverage it — essential not just to special focus on credit risk operations.
cumstances help explain why banks
long-term strategy but also to meeting learning functions. This technology
are becoming increasingly focused on In this Playbook, we lay out the key find-
immediate market demands. continually learns from this pro-
artificial intelligence (AI), which has ings from our research, examine some of
More than three-quarters of FIs say proven especially valuable in process- the perceived barriers around AI adop- cess to make decisions and has the
responding to existing customers’ needs ing real-time data and acting on it. More tion and offer firsthand perspectives ability to personalize, the ability to
is a reason they are investing in technol- than three-quarters of FIs have either from banks that have gone through the adapt to new information and the
ogy today — far surpassing the share that already invested in AI-based systems (21 process of onboarding AI solutions and
ability to self-learn.
cite ongoing digital transformation. The percent) or plan to do so over the next 12 other insights.
other main motives FIs have for invest- months (57 percent).
ing in technology also reflect a sense of
urgency: Approximately 90 percent of
Key Findings
management.
0000000064 0000000066
46.7% 0000000047
45.5% 0000000046
53.3%
months, which is more than five times
AI improves our
0000000053
Acquisitions
15.0%
the share that plan to do so by focus-
0000000015
Acquisitions
ing on human resources, such as hiring, 68.4%
4.5%
0000000068
0000000005
decision-making
retraining and reorganization. Just 12 per- Focus on employees in the organization
capabilities and
0.0%
12.0% 0000000012
3.3%
cent of FIs are taking this latter approach.
0000000003
22.7%
customer experience,
0 0 0 0 01
0000000023
6.7%
ment: 45 percent of FIs plan to take this
0000000007
retention.
More than $100B
implementing sophisticated technolo- percent of FIs with more than $100 bil- $25B-$100B
lion in assets plan to pursue this route $5B-$25B
gies like AI. Leading vendors do not just $1B-$5B
sell off-the-shelf products, after all, while less than 5 percent of banks with — Bank executive respondent
but rather serve as partners in ensur- less than $100 billion in assets intend to
ing smooth integration of the technology do the same.
and offering continuous support.
the most important challenge they face Challenges with regulatory compliance Diminishing success using traditional
39.0%
Other credit pain points include regula-
0000000039
FIGURE 2 (continued):
45.5% 0000000046
55.2% 0000000055
50.0% 0000000050
13.6% 0000000014
17.2% 0000000017
50.0% 0000000050
0000000003
SURVEY INSIGHTS
over the next 12 months 3.3% 0000000003
40.9% 0000000041
33.3%
improves accuracy,
6.0% 0000000006
0.0%
need for the automated and real-time 4.5% 0000000005
16.7% 0000000017
Deep Dive:
A P P R O A C H I N G A I O B S TA C L E S
HE AD-ON
AI could be seen as reaching a tipping Institutional size is a salient factor when FIGURE 4:
point in terms of recognition among FIs. it comes to AI’s perceived regulatory hur- Perceived impediments to
Research shows a dramatic increase in dles. Large banks — those with assets AI adoption
both use and interest in the technology. over $100 billion — are more than twice
4A: Share citing select challenges as 4B: Perceived impediments to AI adoption in
Seventy-eight percent of FIs plan to invest as likely to cite regulations as a prioritized important and most important to adopting AI the next three years, by institution size
in AI systems over the next 12 months or difficulty as smaller ones: 47 percent of systems in the next three years
have already implemented them. these banks consider regulatory issues Regulatory problems
Regulatory problems 47.4% 0000000047
42.0% 24.1%
cent of those with less than $25 billion in
0000000024
0000000042
13.3% 0000000013
that can lead to not understanding such tions of AI technology are understandable 31.0% 0000000031
27.3% 0000000027
28.0% 0000000028
31.0%
tools’ benefits. Another perceived barrier for banks, which have important legal
0000000031
30.0% 0000000030
has emerged in our latest research into and fiduciary requirements to uphold.
Much higher data management costs Much higher data management costs
AI and credit risk: regulatory problems Lending and credit are heavily regulated 24.0% 0000000024
15.8% 0000000016
associated with automated systems. and subject to rules concerning fairness 35.0% 0000000035
13.6% 0000000014
20.7% 0000000021
These concerns are not trifling, of course, and nondiscrimination, among other 40.0% 0000000040
but they also may not pose the barriers matters. Difficulties hiring or retaining key staff
that some FIs perceive. 9.0% 0000000009 Difficulties hiring or retaining key staff
13.0% 0000000013
0.0%
9.1% 0000000009
13.3% 0000000013
FIs consider regulatory issues a chal- Customers concerns about data privacy
6.0%
lenge in implementing AI solutions and
0000000006
ing suggest that they are more inclined Perceived limitations of Business
toward cooperation than confrontation, computational systems rules
manage- Case-
Deep
learning
however. One possibility is that regula- Data ment based and neural AI Fuzzy
Share of FIs citing select limitations of select
tors would prefer to see AI-enhanced computational systems
Average mining systems reasoning networks systems logic
financial services in the hands of trusted
institutions like banks rather than in those
of third parties less subject to oversight.1 Too long to implement 55.5% 55.1% 53.4% 57.6% 57.1% 56.3% 60.0%
United States regulators recently solic-
Too complicated to change when new threats are 44.9% 30.3% 50.7% 45.5% 76.2% 68.8% 33.3%
ited comments on AI in banking, noting
identified
that, with appropriate guidelines, AI
Must integrate with multiple providers to achieve 42.1% 42.7% 42.5% 51.5% 38.1% 37.5% 26.7%
“has the potential to augment business a complete solution
decision-making and enhance services
Limited to data sets solution providers offer 32.8% 59.6% 15.1% 27.3% 19.0% 0.0% 26.7%
available to consumers and businesses.”2
A more accurate reading of the regula- Does not work in real time 17.8% 24.7% 24.7% 9.1% 0.0% 0.0% 6.7%
tory climate around AI and banking is one
of opportunity rather than risk. Some Not transparent enough to satisfy regulators 17.8% 12.4% 23.3% 24.2% 14.3% 25.0% 6.7%
of the regulatory concerns expressed
Historic data is biased, resulting in inaccurate 17.4% 24.7% 12.3% 33.3% 4.8% 0.0% 0.0%
around AI, that it is in effect like a “black projections
box,” appear be overblown and point not
Have been unable to quantify the return on 13.8% 7.9% 5.5% 30.3% 33.3% 12.5% 26.7%
to inherent problems with the technol- investment of the current system
ogy but rather in the guidance — or lack
Unable to monitor behaviors of individual card/ 9.7% 5.6% 21.9% 6.1% 0.0% 0.0% 6.7%
thereof — technology vendors provide. account holders
Existing systems and processes work just as well 9.7% 4.5% 12.3% 6.1% 14.3% 6.3% 33.3%
Unable to adapt to fraudsters’ changing 8.9% 4.5% 16.4% 9.1% 0.0% 0.0% 20.0%
behaviors/tactics
Could not decide internally where to focus AI pilot 7.3% 1.1% 4.1% 15.2% 23.8% 6.3% 20.0%
2. Schroeder, P. U.S. banking regulators seek input on how firms rely
on artificial intelligence. 2021. https://www.reuters.com/article/us-us
a-fed-artificialintelligence/u-s-banking-regulators-seek-input-on-how-firms-r
ely-on-artificial-intelligence-idUSKBN2BL2J4. Accessed April 2021. Did not find limitations 8.1% 9.0% 9.6% 6.1% 4.8% 12.5% 0.0%
A similar pattern prevails when it comes reduce — if not avoid entirely — any dis- TABLE 3:
to some of the shortcomings that FIs that ruption to on-premise systems. Average number of system
currently use AI cited. The most cited pain limitations
Some of the reservations bank executives
points are that the systems are too com-
express when it comes to AI, such as Business Deep
plicated to adjust when new threats are rules learning
complexity and implementation speed, Data management Case-based and neural AI
identified and that the systems take too
often surface when FIs are asked about mining systems reasoning networks systems Fuzzy logic
long to implement, cited by 69 percent (N = 89) (N = 73) (N = 33) (N = 21) (N = 16) (N = 15)
investing in innovative technologies, and
and 56 percent of AI users, respectively.
they may speak more to the culture of an
This latter concern is understandable for
organization than the technology itself.3 2.9 3.0 3.3 2.9 2.4 2.8
banks, considering that they can ill afford
system downtime. Digging deeper into our data reveals an
interesting pattern. Those FIs that have
These challenges would appear to speak
already implemented AI are less likely to
far more to particular solutions on the
cite limitations with the technology over-
market rather than to the technology
all than are users of other systems. AI
itself, however. After all, responsiveness
users cite just over two limitations on
to threats is one of the hallmarks of AI
average while other system users cite
when it is employed correctly.
three or more.
This underscores the importance of
These findings square with the larger
working with the right providers — and
themes in our research. The value of AI
asking the right questions. Bank pro-
seems to speak for itself among those
fessionals should not need advanced
organizations that have adopted the sys-
degrees in computer science to under-
tem and are putting it to use in a growing
stand the basic principles of how AI
array of applications. Barriers and limita-
works, and technology partners should
tions to adopting AI seem to loom larger
be able to demystify them. Providers
in the imagination than in reality.
should also be able to provide concrete
timelines for implementing solutions in
ways that require minimal or no down-
time. Cloud technologies and distributed
hosting have the potential to greatly
3. Innovation Readiness Index. PYMNTS.com. 2019. https://www.pymnts.com/
wp-content/uploads/2019/03/Innovation-Readiness-March-2019.pdf. Accessed
February 2021.
Case Study:
TRUIST ON HOW AI HELP S BANKS BE T TER K NOW
A ND S E R V E T HE IR C U STOME R S
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