INTRODUCTION

Today T.V. is a necessity and no long considered to be a comfort there are innumerable players.
National and international in the T.V market. Sony is an international, players recently entering in
the Indian T.V. market due to liberalization policy purchased by the Government of India.

MEANING

The dictionary, meaning of television is system for reproducing on a screen a view of scenes. In
other words, television (Tel-e-Vish-in) means moving of pictures and sounds can see and hear
copies of events. T.V. is an electronic equipment and it is a system of operating by the photo
electrical and wireless process by means which actual or recorded since on activities may be
reproduced at different way in screen.

IMPORTANCE OF THE STUDY

1) consumer seek suggestion in a highly subjective manner and hence consumer purchases
are domination toy emotions hence are not national in approach.

2) In the buying task we have different roles played by different members of the society on
family.

a. Influence

b. Decider

c. Purchaser

d. User

e. Initiator

3) It helps the manufacturer to study-the decision-making approach of the consumer and

through it we can efficiently palace his promotional activities. Towards T.V. with special
reference to Sony T.V. suggest them by the changes in the marketing policy adopted by the
Sony T.V. manufacturing ltd if necessary.

1
 THE HISTORY OF TELEVISION

The history of television comprises the work of numerous engineers and inventors in
several countries over many decades. The first practical demonstrations of television, however,
were developed using electromechanical methods to scan, transmit, and reproduce an image. As
electronic camera and display tubes were perfected, electromechanical television gave way to
allelectronic systems in nearly all applications.

The beginnings of mechanical television can be traced back to the discovery of the
photoconductivity of the element selenium by Willoughby Smith in 1873, the invention of a
scanning disk by Paul Gottlieb Nipkow in 1884 and John Logie Baird's demonstration of televised
moving images in 1926.

As a 23-year-old German university student, Nipkow proposed and patented the first
electromechanical television system in 1884.[1] Although he never built a working model of the
system, variations of Nipkow's spinning-disk "image rasterizer" for television became exceedingly
common, and remained in use until 1939. Constantin Perskyi had coined the word television in a
paper read to the International Electricity Congress at the International World Fair in Paris on
August 25, 1900. Perskyi's paper reviewed the existing electromechanical technologies,
mentioning the work of Nipkow and others However, it was not until 1907 that developments in
amplification tube technology, byLee de Forest and Arthur Korn among others, made the design
practical.

The first demonstration of the instantaneous transmission of images was by Georges

Rignoux and A. Fournier in Paris in 1909. A matrix of 64 selenium cells, individually wired to a
mechanical commutator, served as an electronic retina. In the receiver, a type of Kerr cell
modulated the light and a series of variously angled mirrors attached to the edge of a rotating disc
scanned the modulated beam onto the display screen. A separate circuit regulated synchronization.
The 8x8 pixel resolution in this proof-of-concept demonstration was just sufficient to clearly
transmit individual letters of the alphabet. An updated image was transmitted "several times" each
second.

2
In 1911, Boris Rosing and his student Vladimir Zworykin created a television system that used a
mechanical mirror-drum scanner to transmit, in Zworykin's words, "very crude images" over wires
to the "Braun tube" (cathode ray tube or "CRT") in the receiver. Moving images were not possible
because, in the scanner, "the sensitivity was not enough and the selenium cell was very leggy".

On March 25, 1925, Scottish inventor John Logie Baird gave the first public demonstration
of televised silhouette images in motion, at Selfridge's Department Store in London. AT&T's Bell
Telephone Laboratories transmitted halftone still images of transparencies in May 1925. On June
13 of that year, Charles Francis Jenkins transmitted the silhouette image of a toy windmill in
motion, over a distance of five miles from a naval radio station in Maryland to his laboratory in
Washington, D.C., using a lensed disk scanner with a 48-line resolution.

3
 COMPANY PROFILE

INTRODUCTION ABOUT THE COMPANY:

Sony electronics is one of the most and largest manufactures of home appliances and electronics.
It has been founded in 1912. Sony has been a world leading pioneer in the development of new
technology and original products. Since the invention of the ever Sony pencil sony has grown to
include business ranging from consumers and information products to electronic devices it Leo’s
Employing over 66,700 peoples are employing sony has 68 over sites bases in 80 countries and
take pride.

GROWTH AND DEVELOPMENT OF THE ORGANISATION:

Sony India electronics Ltd. Has set up a research and development in Japan. The corporate
research and development Group. Advanced technology research Laboratories Advanced materials
research Laboratories. Biocensing systems Laboratories Advanced image research platforms
technology Development.

In the counter of production technology development group there is a existence of precision

technology development center Design systems development. Center software engineering center,
Manufacturing innovation center.

Sony is one of the few companies that is bringing the high tech products in India. Sony seek to
provide its customers with “value for money” products. Sony has differentiated it self in terms of
both products and after sales services. This is evident from the products and services that have
been introduced in the country.

So Sony contains many of the manufacturing block units which leads to the growth and
development of the organization.

4
PRESENT STATUS OF THE ORGANISATION:
In India Sony is present in only consumer electronics “even Sony” market share, like most
MNCs fighting for a chunk of the indoor consumer electronics market.
Sony had realistic targets from the start with the founder of “Tukoji Hayakawa” was awarded a
patent for the “Tukobijo” The company which clocked a turnover of Rs 50 Yen with a capital just
began with three employees.
In the year of 1935 the structure of the company was modified to become a joint stock corporation
under the name Hayakawa metal works institute co with a capitalization of 300,000Yen.In the year
of l2006, the structure of the company was noised due to his lack of funds by investing and hope
to notch up this figure of 204,675 million.

5
HISTORY OF SONY TELEVISON:
1912 – 1914  Company founded
1915 – 1919  Invention of Ever –Sony pencil.
1920 – 1924  Expanding sales of Ever-Sony pencil.
1925 – 1930  First Japan made radio.
1931 – 1936  Opens Overseas outlet.
1945 – 1952  End of WWLL company revival.
1953 - 1954  First Japan made TV.
1955 – 1958  Strengthens manufacturing sales organization.
1959 – 1960  Becomes full range electronics manufacturer.
1960 – 1961  Mass production of colour TVs
1962 – 1963  First Overseas sales subsidiary established.
1963 – 1964  Mass production of solar cells.
1964 – 1966  World’s fist electronic calculator.
1967 – 1968  Regional plant development.
1969 – 1970  From senri to Tenri
1971 – 1972  Expansion into office products field.
1973 – 1975  First practical applications of LCD’s.
1976 – 1978  Moves to “New lifestyle” products.
1979  First Overseas manufacturing base in an industrialized country.
1980– 1984  Becomes comprehensive OA Manufacturer.
1985  Making products that match individual life styles.
1986  New management team starts.
1987  Sony – the LCD specialists.
1988–1989  Opto electronics, the core technology.
1990  New Start as trill on Yen company.
1991  Enhancing LCD business.
1992  Marks 80 years of operations.
1993  LCD view can a huge hit debut of Laurens RDA.
1994– 1998  Develops P.C.B. Vision Inspector.

6
1998 - 2000  Starts construction of building develops automated guided vehicle. 2000 –
2002  Develops assembled robot (SCARA)
2002 – 2004  Changes name into mechatronics center.
2004 – 2006  Construes VCR Deck assembly line.
2006 – 2008  Promotion of production, technology headquarters.
2008 – 2010  Develops service Robat (icomar / Antorlimaro)
2010– 2011  Sony crosses 10 million mark in world wide of LCD televisions.
2011–2012  Three new models in segment 29”flat introduced. And HD Television LED
technology introduced.

Vision
“Companies that enjoy enduring success have core values and a core purpose that remain
fixed while their business strategies and practices endlessly adapt to a changing world.”
Vision Statement describes the future. It tells where the company is going or where the
company wants to go.
Mission
Be the brand of choice in the hearts and minds of our customers by delivering the best
customer experience.

CORPORATE IDENTITY:
In 1912, Sony introduced a new corporate identity programme is the “persona” of a
corporation which is designed to accord with and facilitate the attainment of business objectives,
and is usually visibly manifested by way of branding and the use of trade marks.
Corporate identity comes into being when there is a common ownership of an
organizational philosophy, which is manifest in a distinct corporate personality. At its most
profound, the public feel that they, have ownership of the philosophy, (Bellmen 1995).
In general, this amounts to a logo (logotype and fen logogram) supporting, devices
commonly assembled within a set of guidelines.

7
It includes some of the few which are under listed below.
1. Information and communication: - Communication systems products.
2. R& D Group: - Development Center Information systems product Development center.
3. Electronic Components: - Advanced technology development.
4. Devices Development Group: - Laboratories.
5. Display technology Development Group: - Display technology Laboratories. Device
technology Laboratories. System technology Laboratories. Module Engineering
Laboratories.
6. Division Laboratories: - Appliance systems product Development center Platform
technology center, document products development Laboratories.

8
 PRODUCT PROFILE
X-Reality PRO
The best quality ever, from any picture source with Sony's most advanced image processing
engine to date, you can now enjoy remarkably clean, vivid and lifelike images whether you're
watching dazzling 1080p Blu-ray Disc™ movies or low resolution web video. Sony's phenomenal
X-Reality™ PRO Engine analyses each scene pixel-by-pixel and uses sophisticated pattern
matching to optimize the picture, ensuring you always get the best images possible.

Features
Bass Reflex Speaker
Great sound from an ultra-slim speaker Enhance your TV experience with full-range sound.
Crafted from high-quality materials, this compact bass reflex speaker delivers satisfyingly rich
audio that belies its slender dimensions. You'll enjoy extended low frequencies and clear, sparkling
highs - all from a slim-line bass reflex box that takes up less space inside the television cabinet
Design.

Sense of Quartz
New vision for the ultimate clarity and experience. "Sense of Quartz” is the expression
of essential value through genuine materials. A monolithic glass slate that appears to float over a
ring-shaped base, their connection forming the intelligent core. The composition displays the
distinctive silhouette of Sony BRAVIA.

9
Experience 3D
Your most immersive rewarding 3D experience Watch 3D movies on Blu-ray Disc, plus
a growing choice of 3D TV broadcasts and 3D web videos, with finely detailed 3D images that
enable you to feel a natural depth of field. Slip on the latest generation of light, comfortable 3D
glasses to enjoy your favorite 3D content - and let all the family share the experience with a great
view of the action.

Sony W700 Series

Experience stunning picture quality, whatever you're watching thanks to Sony’s X-Reality™
PRO image processing engine. Flick instantly through a world of entertainment with the brilliant
new One-Flick function. Explore TV shows, movies, Internet videos, photos and apps with the
intuitive new user interface. Seamless connectivity options allow you to share content from your
mobile devices easily on BRAVIA W700B's big screen.

Features
Photo Share*
Send a photo, share a photo, grab a photo
Make the moment yours
Share photos through BRAVIA, and let your friends save their favorites. Wireless transfers are
quick and stable over your network. Photos can be shared at its original size, including 4K¹, with
your Android™² or iOS™ smartphones³. There's no internet connection and no apps needed.

10
SONY TV Advantages and Disadvantages

• The LCD is currently the display of choice in small devices and is also popular in
largescreen TVs. Regular LEDs often form the digits on digital clocks and other
electronic devices. SONY TV s offers many advantages over both LCDs and LEDs:
• The plastic, organic layers of a SONY TV are thinner, lighter and more flexible than
the crystalline layers in an LED or LCD.
• Because the light-emitting layers of a SONY TV are lighter, the substrate of an SONY
TV can be flexible instead of rigid. SONY TV substrates can be plastic rather than the
glass used for LEDs and LCDs.

• SONY TV s are brighter than LEDs. Because the organic layers of an SONY TV are
much thinner than the corresponding inorganic crystal layers of an LED, the conductive
and emissive layers of an SONY TV can be multi-layered. Also, LEDs and LCDs require
glass for support, and glass absorbs some light. SONY TV s do not require glass.

• SONY TV s have large fields of view, about 170 degrees. Because LCDs work by
blocking light, they have an inherent viewing obstacle from certain angles. SONY TV s
produce their own light, so they have a much wider viewing range.

Problems with SONY TV

SONY TV seems to be the perfect technology for all types of displays, but it also has some
problems:
• Lifetime - While red and green SONY TV films have longer lifetimes (46,000 to 230,000
hours), blue organics currently have much shorter lifetimes (up to around 14,000 hours
[source: SONY TV -Info.com]).
• Manufacturing - Manufacturing processes are expensive right now.
• Water - Water can easily damage SONY TV s.

11
 RESEARCH METHODOLOGY
Research refers to search for knowledge. It is an art of the scientific investigation. Research
comprises definite problem. The research design ascetically states the procedures of data collection
and analysis of information relevant to the problem.

I have selected my study in descriptive research which includes surveys,

facts, findings, and enquiries. The method used for present study was survey
method. Data was collected from field’s survey by the personal interviews with
consumers. Primary data was collected with the help of questionnaire for
analysis.

Data collection

For quantitative research, the primary data collection is the questionnaires.

Primary data

The primary data is collected through questionnaires, which form the major part of the project.

Secondary data

The secondary data is readily available from the Dealer’s, news magazines. Data like company
profile and organization procedures are obtained from the office.

Consumers are often reluctant to take the time to respond to survey. For this reasoner
searchers have found the questionnaires which may be interesting, unambiguous, easy to
complete and generally non-burdensome in order to motivate respondents to answer truthfully
and completely.

Research Instruments
Marketing researchers have a choice of two main research instruments in collecting primary
data from “questionnaires”.

12
Questionnaires

This part is being explained briefly in the following theories of approach they are “SAMPLING
PLAN” after deciding on the research approach and the instruments. The marketing researchers
must design a sampling plan. This plan comprises of three parts

1. Sample Size
2. Sample Unit
3. Sample Procedure
Sampling

An integral component of research design is the sampling plan. Specifically, it addresses three
questions. Whom to survey (The sampling unit), How many to survey (sampling size), and
how to select them (The sampling procedure).

Sampling Unit

The sampling units for the study consisted of respondents from all walks of life, either gender,
different age groups, different income group and so on, but all residents of COIMBATORE
CITY.

Sampling Size

Considering the nature and extent of the study and with the time constraints, a sample size of
100 consumers was chosen.

Sampling Procedure

Simple random sampling method has been adopted for the study. In random sampling each
element of the population has an equal chance of being selected for the sample.

13
 RESEARCH OBJECTIVES

The objectives of the Lenovo Company are as follows

1. To determine up to what extent the SONY has satisfied the customers.

2. To analyze the influence of various variables like gender, educational background,
occupation, etc… on the choice of laptop brand.
3. To determine the customer satisfaction with regard to price and technology.

14
 TABLE- 4.1
TABLE SHOWING THE AGE OF THE RESPONDENTS
NO. OF
RESPONDENTS
S. No Age Percentage
1 Below 20yrs 12 12%

2 20-30yrs 71 71%

3 31-41yrs 8 8%

4 Above 40yrs 9 9%

5 Total 100 100%

INTERPRETATION:
Table- 4.1 shows that 12% of the respondents are belonging to the age group of under 20 years,
71% of respondents are belonging to the age group of the 20-30 years, 8% of respondents are
belonging to the age group of 31 to 41years and 9% of the respondents are belonging to the age
group of above 40 years.

EXHIBIT- 4.1

CHART SHOWING THE AGE OF THE RESPONDENTS

NO.OF.RESPONDENTS

9% 12%
8%
under20yrs
20-30yrs
31-41yrs
71% above 40yrs

15
 TABLE- 4.2
TABLE SHOWING THE GENDER OF THE RESPONDENTS
S.No Gender NO.OF.RESPONDENTS Percentage

1 Male 58 58%

2 Female 42 42%

3 Total 100 100%

INTERPRETATION:
Table- 4.2 shows that 58% of the respondents are male, 42% of the respondents are female.

EXHIBIT-4.2

CHART SHOWING THE GENDER OF THE RESPONDENTS

120

100

80

60 MALE
FEMALE
40

20

0
NO.OF.RESPONDENTS PERCENTAGE

16
 TABLE- 4.3

TABLE SHOWING THE EDUCATION QUALIFICATION OF

RESPONDENTS
S. No Education qualification NO.OF.RESPONDENTS Percentage
1 School level 12 12%
2 Graduate 64 64%
3 Post graduate 18 18%
4 Others 6 6%
5 Total 100 100%

Table- 4.3 shows that 12% of the respondents are school level, 64% of respondents are graduates,
18% of respondents are post graduate and 6% of the respondents are others.

It is inferred that the majority (49%) of the respondents are students.

EXHIBIT- 4.3

CHART SHOWING EDUCATION QUALIFICATION OF THE

RESPONDENTS

6 12

18
school level
graduate
post graduate
4th others

64

17
 TABLE- 4.4

TABLE SHOWING THE MARITAL STATUS OF THE RESPONDENTS

S.No Marital status NO.OF.RESPONDENTS Percentage
1 Married 46 46%
2 Unmarried 54 54%
3 Total 100 100%

INTERPRETATION:
Table- 4.4 shows that 46% of the respondents are male, 54% of the respondents are female.

EXHIBIT-4.4

CHART SHOWING THE GENDER OF THE RESPONDENTS

120

100

80

60 unmarried
married
40

20

0
NO.OF.RESPONDENTS PERCENTAGE

18
 TABLE- 4.5

TABLE SHOWING THE OCCUPATION OF RESPONDENTS

S. No Occupation NO.OF.RESPONDENTS Percentage
1 Student 12 12%
2 Business 6 6%
3 Employee 76 76%
4 Others 6 6%
5 Total 100 100%

INTERPRETATION:
Table- 4.5 shows that 12% of the respondents are student, 6% of respondents are business, 76% of
respondents are employee and 6% of the respondents are others.

EXHIBIT- 4.5

CHART SHOWING OCCUPATION OF THE RESPONDENTS

6 12

6
student
business
employee
others

76

19
 TABLE- 4.6

TABLE SHOWING THE INCOME LEVEL OF REPONDENTS

S.NO INCOME NO.OF.RESPONDENTS PERCENTAGE

1 Below 10000 20 20%

2 10000-15000 42 42%

3 15000-20000 22 22%

4 Above 20000 16 16%

5 Total 100 100%

INTERPRETATION:
Table- 4.6 shows that 20% of the respondents are belonging below 10000, 42% of respondents are
belonging 10000-15000, 22% of respondents are belonging to the 15000-20000,16% of
respondents are belonging above 20000.

EXHIBIT- 4.6

CHART SHOWING THE INCOME LEVEL OF RESPONDENTS

16 20

below 10000
10000-15000
22 15000-20000
above 20000

42

20
 TABLE-4.7

TABLE SHOWING WHICH BRAND DOES RESPODENTS HAVE

s.no Which brand No.of.repondents percentage

1 Sony tv 56% 56%

2 Samsung tv 28 28%

3 One plus tv 4 4%

4 Lg tv 12% 12%

5 Total 100 Ji100%

INTERPRETATION:
Table- 4.7 shows that 56%of the respondents are sony tv users,28% of respondents are samsung tv
users 4% of respondents are OnePlus tv users, and 12% of the respondents LG tv users.

EXHIBIT- 4.7

TABLE SHOWING WHICH BRAND DOES RESPODENTS HAVE

4 12

sony tv
samsung tv

28 56 oneplus tv
LG tv

21
 TABLE-4.8

TABLE SHOWING FOR WHAT PURPOSE DID THEY PURCHASE

s.no Purpose No.of.repondents percentage

1 Personal use 80 80%

2 Business use 2 2%

3 To gift someone 8 8%

4 Other 10 10%

5 Total 100 100%

INTERPRETATION:
Table- 4.8 shows that 80%of the respondents personal use,2% of respondents business use, 8% of
respondents to gift someone, and 10% of the respondents are others.

EXHIBIT- 4.8

10
2 8
personal use
business use
to gift someone
other
80

22
 TABLE-4.9

TABLE SHOWING MAIN REASON TO OREFER SONY

s.no Reason to prefer No.of.repondents percentage

1 Advertisement 6 6%

2 Price 18 18%

3 Variety 6 6%

4 Brand and quality 70 70%

5 Total 100 100%

INTERPRETATION:
Table- 4.9 shows that 6% of the respondents are preferred through advertisement, 18% of
respondents are preferred through price, 6% of respondents are preferred through variety,70% of
respondents are preferred through brand and quality.

EXHIBIT- 4.9

CHART SHOWING MAIN REASON TO OREFER SONY

18 advertisement
price
6 variety
brand and quality
70

23
 TABLE-4.10

TABLE SHOWING THAT REPURCHASING SONY PRODUCT

s.no Repurchase No.of.repondents percentage

1 Yes 55 55%

2 no 45 45%

3 Not sure 0 0%

4 Total 100 100%

INTERPRETATION:
Table- 4.10 shows that 55%of the respondents are interested in repurchase, 45% of respondents
not interested in repurchase, and 0% of the respondents are not sure about repurchase.

EXHIBIT- 4.10

CHART SHOWING THAT REPURCHASING SONY PRODUCT

0

45 yes
no
55
not sure

24
 TABLE-4.11

TABLE SHOWING HOW OFTEN DO THEY PURCHASE FROM SONY

s.no Purchasing electronics No.of.repondents percentage

1 Always 38 38%

2 Occasionally 28 28%

3 Rarely 26 26%

4 Very rarely 8 8%

5 Total 100 100%

INTERPRETATION:
Table- 4.11 shows that 38% of the respondents are purchasing electronics always, 28% of
respondents are purchasing electronics occasionally, 26% of respondents are purchasing
electronics rarely,8% of respondents are purchasing electronics very rarely.

EXHIBIT- 4.11

CHART SHOWING HOW OFTEN DO THEY PURCHASE FROM SONY

always
38
26 occasionally
rarely
very rarely

28

25
 TABLE-4.12

TABLE SHOWING WHAT THEY PURCHASED RECENTLY FROM

SONY
S. No Recently purchased NO.OF.RESPONDENTS Percentage
1 Television 26 26%
2 Home theatre 38 38%
3 Digital camera 8 8%
4 Others 28 28%
5 Total 100 100%
INTERPRETATION:
Table- 4.12 shows that 26% of the respondents are recently purchased television, 38% of
respondents are recently purchased home theatre, 8% of respondents recently purchased digital
camera, 28% of the respondents are others.

EXHIBIT- 4.12

TABLE SHOWING WHAT THEY PURCHASED RECENTLY FROM

SONY

28 26
television
home theatre
digital camera

8 others

38

26
 TABLE- 4.13

TABLE SHOWING OPINION REGARDING PRICE LEVEL

NO.OF
RESPONDENTS
S. No Opinion regarding price Percentage
1 High 16 16%

2 Low 0 0%

3 Reasonable 80 80%

4 Moderate 4 4%

5 Total 100 100%

INTERPRETATION:
Table- 4.13 shows that 16% of the respondents are belonging to the high, 0% of respondents are
belonging to the low, 80% of respondents are belonging to the reasonable and 4% of the
respondents are belonging to the moderate.

EXHIBIT- 4.13

CHART SHOWING OPINION REGARDING PRICE LEVEL

NO.OF.RESPONDENTS

4% 16% 0%

high
low
reasonable
80% moderate

27
 TABLE- 4.14

TABLE SHOWING WHICH FACTOR HELPS GOOD BRAND IMAGE

NO.OF
RESPONDENTS
S. No Good brand image Percentage
1 Quality 56 56%

2 Communication strategies 4 4%

3 Competitive 0 0%

4 Good value 40 40%

5 Total 100 100%

INTERPRETATION:
Table- 4.14 shows that 38% of the respondents are regarding quality, 4% of respondents are
regarding communication strategies, 0% of respondents are regarding competitive 40% of the
respondents are regarding good value.

EXHIBIT- 4.14

CHART SHOWING WHICH FACTOR HELPS GOOD BRAND IMAGE

NO.OF.RESPONDENTS

40%
quality

56% communication strategies

competitive pricing
good value

0%
4%

28
 TABLE-4.15

TABLE SHOWING THE OPINION ON THE FOLLOWING STATEMENT

s.no Opinion No.of.repondents percentage

1 Strongly agree 32 32%

2 Agree 40 40%

3 Neutral 28% 28%

4 Disagree 0 0%%

5 Total 100 100%

INTERPRETATION:
Table- 4.15 shows that 32%of the respondents are strongly agree, 40% of respondent are agree,
28% of respondents are neutral, and 0% of the respondents disagree.

EXHIBIT- 4.15

CHART SHOWING THE OPINION ON THE FOLLOWING STATEMENT

0

28
32
strongly agree
agree
neutral
disagree

40

29
 FINDINGS

• Majority 71 respondents (71%) are 20-30 years.

• Majority 58 respondents (58%) are male.
• Majority 64 respondents (64%) are 20-30 are graduates.
• Majority 54 respondents (54%) are unmarried.
• Majority 76 respondents (76%) are employees.
• Majority 42 respondents (42%) income is 10000-15000.
• Majority 56 respondents (56%) are using Sony tv.
• Majority 80 respondents (80%) using for personal use.
• Majority 70 respondents (70%) are chooses brand and quality.
• Majority 55 respondents (55%) are ready to repurchase.
• Majority 38 respondents (38%) are purchasing always.
• Majority 38 respondents (38%) are purchased home theater recently.
• Majority 80 respondents (80%) are said the price is reasonable.
• Majority 56 respondents (56%) are chooses the quality.
• Majority 40 respondents (40%) are agreed.

30
 SUGGESTIONS

1. It is suggested that Lenovo should improve the quality of the product.

2. It is strongly recommended that the company should reduce the prices on Laptops.

3. The company should maintain survey communication with the respondents to improve the

customer knowledge regarding the product and to satisfy them strongly.

4. The company should give better advertisement in print media too instead of just focusing on

multi media.

31
 CONCLUSION
It was evident from the research study that the company enjoys leadership in Sony
Television segment market. Even though having formidable competition like BPL, Samsung,
Videocon, Onida, the company has grown consistently grown over the years. Like consumer
goods, the television users or the customers gave importance at the point of purchase quality and
long life of the television was of almost importance.

Considering the core strength of the company there is a tremendous growth opportunity for the
brand Sony in the television segment. The industry as a whole is growing and is expected to grow
at a faster rate in the future. Hence the company needs to be abreast with market changes and
emerging new opportunities. Therefore, whenever need is felt company must undertake market to
enter into a new global company.

32
 BIBLIOGRAPHY
Company Advertisement Company

proprietors www.google.com,

www.sonyindiatv.com

www.wikipedia.com,Company brochure.

33
 QUESTIONNAIRE

Name: _________________________.

1. Your age?
A) Below 20year B) Below 20-30year C) Below 31-41year D) Above 40year

2. Your Gender
A) Male B) Female

3. Education qualification
A) School level B) Graduate C) Post graduate D) Others

4. Marital Status
A) Married B) Unmarried

5. Occupation
A) Student B) Business C) Employee D) Others

6. Monthly Income
A) Below 10,000 B) 10,000-15,000 C) 15,000-20,000 D) Above 20,000

7.Which brand do you have?

A) Sony Tv B) Samsung Tv C) OnePlus Tv D) LG Tv

8. For what purpose did you purchase Sony’s product?

A) Personal use B) Business use C) To gift someone D) Other

1.
9. What is the main reason to prefer the Sony products
A) Advertisement B) Price
C) Variety D) Brand & quality

10. Would you like to purchase again from Sony?

34
 A) Yes B) No C) Not sure

11. When you purchase electronics, how often do you buy from Sony?
A) Always B) Occasionally C) Rarely D) Very Rarely

12. Which Sony product did you recently purchased?

A) Television B) Home theatre C) Digital Camera D) Other

13. Customer opinions regarding price level of Sony Products?

A) High B) Low C) Reasonable D) Moderate

14. Which of the following factors helps to build a good brand image Sony Products?
A) Quality B) Communications strategies
C) Competitive pricing D) Good value

15. Give your opinion on the following statements.

Strongly
agree Agree Neutral Disagree

Sony is a innovate brand

Sony brand influence your

purchase decision
Sony differentiate in technology
and design

16.Please give your Suggestion & Feedback

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