A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

INTRODUCTION
Soft Drink, any of a class of non-alcoholic beverages, usually but not necessarily carbonated,
normally containing a natural or artificial sweetening agent, edible acids, natural or artificial
flavours, and sometimes juice. Natural flavours are derived from fruits, nuts, berries, roots,
herbs, and other plant sources. Coffee, tea, milk, cocoa, and undiluted fruit and vegetable
juices are not considered soft drinks.

The term soft drink was originated to distinguish the flavoured drinks from hard liquor,
or distilled spirits. Soft drinks were recommended as a substitute in the effort to change the
hard-drinking habits of early Americans. Indeed, health concerns of modern consumers led to
new categories of soft drinks emphasizing low calorie count, low sodium content, no caffeine,
and “all natural” ingredients. There are many specialties soft drinks. Mineral waters are very
popular in Europe and Latin America. Kava, made from roots of a bushy shrub, Piper
methectic, is consumed by the people of Fiji and other Pacific islands. In Cuba people enjoy a
carbonated cane juice; its flavour comes from unrefined syrup. In tropical areas, where diets
frequently lack sufficient protein, soft drinks containing soybean flour have been marketed. In
Egypt carob (locust bean) extract is used. In Brazil a soft drink is made using mate as a base.
The whey obtained from making buffalo cheese is carbonated and consumed as a soft drink
in North Africa. Some eastern Europeans enjoy a drink prepared from fermented stale
bread. Honey and orange juice go into a popular drink of Israel.

Vending of soft drinks had its modest beginning with the use of ice coolers in the early 20th
century. Nowadays, most drinks are cooled by electric refrigeration for consumption on
the premises. Vending machines dispense soft drinks in cups, cans, or bottles, and restaurants,
bars, and hotels use dispensing guns to handle large volume. There are two methods of vending
soft drinks in cups. In the “pre-mix” system, the finished beverage is prepared by the soft drink
manufacturer and filled into five- or 10-gallon stainless steel tanks. The tanks of beverage are
attached to the vending machine where the beverage is cooled and dispensed. In the “post-mix”
system the vending machine has its own water and carbon dioxide supply. The water is
carbonated as required and is mixed with flavoured syrup as it is dispensed into the cup.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

The first marketed soft drinks appeared in the 17th century as a mixture
of water and lemon juice sweetened with honey. In 1676 the Compagnie de Limonadiers was
formed in Paris and granted a monopoly for the sale of its products. Vendors carried tanks on
their backs from which they dispensed cups of lemonade.

Carbonated beverages and waters were developed from European attempts in the 17th century
to imitate the popular and naturally effervescent waters of famous springs, with primary
interest in their reputed therapeutic values. The effervescent feature of the waters was
recognized early as most important. Flemish scientist Jan Baptista van Helmont first used the
term gas in his reference to the carbon dioxide content. French physician Gabriel Venel
referred to aerated water, confusing the gas with ordinary air. British scientist Joseph
Black named the gaseous constituent fixed air.

Robert Boyle, an Anglo-Irish philosopher and scientist who helped found modern chemistry,
published his Short Memoirs for the Natural Experimental History of Mineral Waters in 1685.
It included sections on examining mineral springs, on the properties of the water, on its effects
upon the human body, and, lastly, “of the imitation of natural medicinal waters by chemical
and other artificial ways.”

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

The origins of soft drinks lie in the development of fruit-flavoured drinks. In the medieval
Middle East, a variety of fruit-flavoured soft drinks were widely drunk, such as sharbat, and
were often sweetened with ingredients such as sugar, syrup and honey. Other common
ingredients,included lemon, apple, pomegranate, tamarind, jujube, sumac, musk, mint and ice
.Middle Eastern drinks later became popular in medieval Europe, where the word "syrup" was
derived from Arabic. In Tudor England, 'water imperial' was widely drunk; it was a sweetened
drink with lemon flavour and containing cream of tartar. 'Manays Cryste' was a sweetened
cordial flavoured with rosewater, violets or cinnamon.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

OBJECTIVES OF SALES OF SOFT DRINKS

• To develop the business, expand market coverage.

• The benefit of horizontal expansion for the company at retailer’s end.

• Evaluate the existing resources.

• To know the most effective media of advertisement.

• To find out reasons for liking the advertisement of soft drinks.

• To find out the consumer preferring on one brand.

• To determine the factors influencing consumers choice of soft drink product and brand.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

Research Methodology
Research is voyage from known too unknown. Research is a procedure of logical and
systematic application of the fundamentals of science to the general and overall questions of a
study and scientific technique which provide precise tools, specific procedure and technical
rather than philosophical means for getting and ordering the data prior to their logical analysis
and manipulation. Different type of research designs is available depending upon the nature of
research project, availability of able manpower and circumstances.

Research Design

The research design is the blueprint for the fulfilment of objectives and answering questions.
It is a master plan specifying the method and procedures for collecting and analysing needed
information. Descriptive Research is used in this study as the main aim is to describe
characteristics of the phenomenon or a situation.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

DATA ANALYSIS AND INTERPRETATION

1. Table showing the age

SL.NO OPTIONS PERCENTAGE TOTAL

1 20-22 36.67 11
2 23-24 33.3 10
3 25-30 26.67 8
4 Above 30 3.33 1

Data Analysis: The above table shows that 36.67% of them are between the age of
20-22, 33.3% of them are between the age of 23-24, 26.67% of them are between the
age of 25-30 and 3.33% of them are above 30.

Age
12

10

0
20-22 23-25 25-30 Above 30

Interpretation: The above chart shows that 11people are between the age of 20-22, 10
people are between the age of 23-25, 8 people are between the age of 25-30 and
remaining are 30 and above

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

2. Table Showing Gender

SL.NO OPTIONS PERCENTAGE TOTAL

1 Male 66.67 20
2 Female 33.33 10

Data Analysis: The above table shows that 66.67% are male and remaining 33.33% are female.

Gender
25

20

15

10

0
Male Female

Interpretation: The above chart shows that 20 people are male and remaining 10
people are female

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

3. Table showing the most common place you consume a soft drink

SL.NO OPTIONS PERCENTAGE TOTAL

1 Convivence store 33.33 10
2 Grocery store 26.67 8
3 Restaurant 26.67 8
4 Canteen 13.33 4

Data Analysis: The above table shows that 33.33% of students buy soft drinks from
convivence stores and 26.67% from grocery stores and restaurants and 13.33% from canteen.

Consumption of Soft Drink

12

10

0
Convinience store Grocery store Restaurant Canteen

Interpretation: The above chart shows that 10 people use convenience store, 8 people use
grocery stores, 8 people use restaurant and remaining 4 people use canteen as common place
to consume a soft drink.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

4. Table showing most effective advertising that makes you want to consume a soft
drink.

SL.NO OPTIONS PERCENTAGE TOTAL

1 Television 44.83 13
2 Web Advertising 20.69 6
3 Print Advertising 20.69 6
4 Others 13.79 5

Data Analysis: The above table shows that 44.83% use television as effective
advertising,20.69% use web advertising and print advertising, remaining 13.79% use other as
effective advertising.

Effective Advertising
14

12

10

0
Televison Web advertrising Print Advertising Others

Interpretation: The above chart shows that 13 people use television as effective advertising,
6 people use web and print advertising and remaining 5 people use other sources as effective
advertising.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

5. Table showing soft drink of choice

SL.NO OPTIONS PERCENTAGE TOTAL

1 Flavoured Drink 26.67 8
2 Diet Drink 13.33 4
3 Fresh Juice 23.33 7
4 Energy Drink 23.33 7
5 Others 13.33 4

Data Analysis: The above table shows that 26.67% people choose flavoured drink, 13.33%
people choose diet drink, 23.33% choose both fresh juice and energy drink, and remaining
13.33% choose others.

Choice of Soft drink

9
8
7
6
5
4
3
2
1
0
Flavoured Drink Diet Drink Fresh Juice Energy Drink Others

Interpretation: The above chart shows that 8 people choose flavoured drink, 4 people choose
diet drink, 7 people choose both fresh juice and energy drink, and remaining 4 people choose
others.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

6. Table showing what quantity do you usually buy

SL.NO OPTIONS PERCENTAGE TOTAL

1 250 ml 60 18
2 500 ml 23.33 7
3 1 litre 10 3
4 2 litres 6.67 2

Data Analysis: The above table shows that 60% of them usually buy 250ml, 23.33% of them
buy 500ml, 10% of them buy 1 litre and remaining 6.67% of them usually buy 2 litres of
quantity.

Quantity used
20
18
16
14
12
10
8
6
4
2
0
250 ml 500 ml 1 litre 2 litres

Interpretation: The above chart shows that 18 people usually buy 250ml, 7 people usually
buy 500ml, 3 people usually buy 1 litre and remaining 2 people usually buy 2 litres of quantity.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

7. Table showing which soft drink brand that comes to your mind first in the below
mentioned options

SL.NO OPTIONS PERCENTAGE TOTAL

1 Coco cola 36.67 11
2 Pepsi 20 6
3 7up 3.33 1
4 Fanta 10 3
5 Sprit 13.33 4
6 Mazza 16.67 5

Data Analysis: The above table shows that 36.67% of the people think about the brand Cocoa
cola, 20% of them think about Pepsi, 3.33% of them think about 7up, 10% of them think about
Fanta, 13.33% of them think about Sprit, 16.67% of them think about Mazza.

Soft Drink Brand

12

10

0
Coco cola Pepsi 7up Fanta Sprit Mazza

Interpretation: The above chart shows that 11 people think about the brand Cocoa cola, 6
people think about Pepsi, 1 person thinks about 7up, 3 people think about Fanta, 4 people think
about Sprit, 5 people think about Mazza.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

8. Table showing smells of soft drinks attracts people most

SL.NO OPTIONS PERCENTAGE TOTAL

1 Strongly Agree 30 9
2 Agree 36.67 11
3 Neutral 13.33 4
4 Disagree 20 6
5 Strongly Disagree 0 0

Data Analysis: The above table shows that 30% of the people are strongly agreed,36.67% of
the people are Agreed, 13.33% of the people says neutral, 20% of the people are disagreed.

Smell of attracting people

12

10

0
Strongly Agree Agree Neutral Disagree Strongly Disagree

Interpretation: The above chart shows that 9 people are strongly agreed,11 people are Agreed,
4 people say neutral, 6 people are disagreed.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

9. Table showing how do you prefer highly carbonated soft drink

SL.NO OPTIONS PERCENTAGE TOTAL

1 Strongly Agree 31.03 9
2 Agree 24.14 8
3 Neutral 13.79 4
4 Disagree 24.14 7
5 Strongly Disagree 6.90 2

Data Analysis: The above table shows that 31.03% of the people are strongly agreed,24.14%
of the people are Agreed, 13.79% of the people says neutral, 24.14% of the people are
disagreed, and 6.90% of the people strongly disagreed.

Carbonated soft drink

10
9
8
7
6
5
4
3
2
1
0
Strongly Agree Agree Neutral Disagree Strongly Disagree

Interpretation: The above chart shows that 9 people are strongly agreed,8 people are Agreed,
4 people say neutral, 7 people are disagreed, and 2 people strongly disagreed.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

10. Table showing how do you prefer sweetened soft drinks?

SL.NO OPTIONS PERCENTAGE TOTAL

1 Yes 48.28 14
2 No 17.24 5
3 Sometimes 27.24 8
4 Never 7.24 3

Data Analysis: The above table shows that 48.28% of the people says yes and 17.24% of the
people says no and 27.24% of the people says sometimes and remaining 7.24% of the people
says never.

Sweetend soft drink

16

14

12

10

0
Yes No Sometimes Never

Interpretation: The above chart shows that 14 people says yes and 5 people says no and 8
people say sometimes and remaining 3 people says never.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

11. Table showing how do you prefer a soft, colour and artistic bottle of soft drink

SL.NO OPTIONS PERCENTAGE TOTAL

1 Yes 44.83 13
2 No 17.24 5
3 Sometimes 27.59 8
4 Never 10.34 4

Data Analysis: The above table shows that 44.83% of the people says yes and 17.24% of the
people says no and 27.59% of the people says sometimes and remaining 10.34% of the people
says never.

Preference of Soft ,colour, artistic bottle

14

12

10

0
Yes No Sometimes Never

Interpretation: The above chart shows that 13 people says yes and 5 people says no and 8
people say sometimes and remaining 4 people says never.

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 A STUDY ON SALE OF SOFT DRINKS IN COLLEGE

12. Table showing how Soft Drink bottle must be easily disposable and not to be
reusable

SL.NO OPTIONS PERCENTAGE TOTAL

1 Strongly Agree 24.14 7
2 Agree 41.38 12
3 Neutral 13.79 4
4 Disagree 13.79 4
5 Strongly Disagree 6.9 3

Data Analysis: The above table shows that 24.14% of the people are strongly agreed,41.38%
of the people are Agreed, 13.79% of the people says neutral, 13.79% of the people are
disagreed, and 6.9% of the people strongly disagreed.

Disposal of soft drink bottle

14

12

10

0
Strongly Agree Agree Neutral Disagree Strongly Disagree

Interpretation: The above chart shows that 7 people are strongly agreed,12 people are Agreed,
4 people say neutral, 4 people are disagreed, and 3 people strongly disagreed.

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