DISTRIBUTION SYSTEM

● Competitive edge over it’s existing rivals.

● Nestle has it’s own distribution networks equipped with all
necessary transportation facilities.
● They transport their products at major regional sales offices,
which are situated at different cities of India.
● These sales offices(distribution centres) have their own vans
with salespeople who sell and transport goods to the small
retailers.

NESTLE DISTRIBUTION CHANNEL

● Products are sent to the C&F agents of the nestle from the
it’s manufacturing unit.
● Later it flows from the manufacturing unit to distributor and
super stockist.
● The distributor is responsible for managing the availability of
products in his area.
● Super stockist supplies the goods to the re-distributor who is
in charge of managing the availability outside the region of
the distributor.
● The distributor and re-distributor, then supplies the products
to wholesalers and retailers in their respective region or
area.
● And then finally the product reaches the end
customer/consumers.