Data Collection

Facts and Key terms:

- From simple facts like
- Sales units (no of units sold of a particular product
- Sale value
- To complex facts like % ACV Distribution
- ACV – All Commodity Volume (It is total sales revenue generated by the retailer for an entire
store across all products and categories.

% ACV Distribution – Can be calculated for a particular brand or item.

- A brand or item scanned in no of stores in a particular market. Based on the total ACV
number of that entire market by individual store and week. For ex 100000 is the ACV of
market A with 25000 stores and the Nielsen gets retailer data that the product X gets sold in
just 10000 whose ACV is 25000 then we calculate % ACV distribution as 25000/100000 =
25%. If it is a new product then this is a poor distribution
- Another case product Y gets scaned in 8000 stores whose ACV is 45000 then 45%. This is
comparatively good distribution for a new product compared to X.

Promotion or Marketing Communication (MarCom) – can be defined as all of the messages and
media you deploy to communicate your brand to the market

Types of promotion
- Feature: An instore flier highlighting specific products
- Display : A secondary stocking location conataining a product
- TPR (Temporary Price Reduction) : A 5% or greater price decrease for 6 weeks or less

How are feature ADS Classified?

- A : Most prominent with hot prices and illustrations
- B : Secondary dominance
- C : Least dominance
- Coupon : Presence of redemmable coupon

Display defined:
- Additional location
- Product
- Observable fact

Causal facts - %ACV

- All Causal facts are expressed on an ACV Basis Except in Mass Merchandisers. Are expressed
on a store-count basis
- Not additive across time periods
Causal facts – Promotion Facts

Causal Facts - Features

ITEM TERMS
Pricing Terms

Promotional terms
Sales Effectiveness
Assortment and Space Optimisation (ASO)

- Assortment – what is the right mix of products on shell?

- Space Optimisation – Identify the optimal size of your departments, aisles and categories.

Norms

- Normative Modelling (Norms) is an extension of the price elasticity model. Norms will
produce coefficients at more promotional levels and at lower geographical levels

Benchmarks

- It is a business product which providescomparatively results of promotional performance

across the geography and the category

RMO Tongue twisters

Benchmark is a business product which provides comparative results of promotional performance
across the Geography and the category

The goal is to provide insights into how trade sopending is affecting performance:

1. Overall trade spending trends

2. Effectiveness of trade spending
3. Effectiveness of different types of activity
4. Effectiveness of different spending patterns

Promotio Benchmark Analysis – provides insights to product leadership with capability to compare a
manufacturer’s promotional performance with that of other manufacturer with respect to key
measures based on revenue and profitability across a geography within a category.

NORMS

Normative Modelling is an extension of the price elasticity model. Norms will produce coefficients at
more promotional levels and at lower geographical levels.

Identifies which pricing strategy is best for different products/brands

ASO Process

ASO Data Loading

ASO Modelling
Files used for AP processing

Markel event detection and change

ASO Aggregation engine
Gap analysis algorithm
Assortment and Space Optimization

Need for a solution to identify the inextricable link between product and assortment and the
physical space in which it resides, creating the closed-loop capability to deliver the right assortment
un the right space in the given store in order to optimise category performance within physical and
supply chain constraints,

- To determine whether additional items generate incremental volume to the segment and
the category.
- To help client determine the optimal locations on the shelf and within your store from items
in each segment and category.

Slow Moving Algorithm

How to trigger Jobs – Select Name,COG, Country, Legacy and Model Type

Syndicated – the category which is selected then the corresponding to the selected all the products
will be pulled out will be considerd for the job process

Client – To specify the client hierarchy

When we submit a job a json is created

Job triggering from UI