Lead Generation

1. Free
2. Paid

1. Free:-
 Email Marketing
 LinkedIn
 Facebook
 Instagram
 Website

Email Marketing: - Advantage of Email Marketing

 Send Bulk Mail
 Email marketing can be used to reach large
audience
 Genuine customer/ interested customer
 Personalisation and segmentation with email
marketing based on personalised message
 Cost of effective is lower than other form of
marketing
Disadvantage: -
 Spam – commercial email
 Undelivered email – poor design email may be
not get delivered email that use certain spam
keywords, subject or content.
 Suppose message aren’t target to the right
people. Email may be unsubscribed. So Need
Target to the right people.
 Design problem and size issue
 2. LinkedIn: -
 Increase connection and followers related with
our industry
 Target people country wise
 Post good content
 Engagement/ Approach more and more people
related with country wise and industry
 Increase Groups Related country wise
 Lead generate from Comments of post

3. Instagram/Facebook:-
 Increase connection and followers
related with our industry
 Target people country wise
 Post good content
 Lead generate from Comments of
post
 Increase Groups related country
wise
 Engagement/ Approach more and
more people related country wise
and industry

4. Website: - Lead generate through SEO

2 Paid:-
 Google Ads
 Facebook/Instagram/LinkedIn Ads
 Advantage of paid Ads:-
 Paid Advertising Garners Instant Results. Promoting your business on
digital channels like paid advertising yields instant results. ...
 Paid Advertising is Measurable. ...
 Paid Advertising is Cost Effective.
 Relevant but not good for feature.

Disadvantage of paid Ads:-

 Can Be Expensive.
 Shrinking ROI Potential.
 leads to unnecessary rise in prices.