Republic of the Philippines

Pangasinan State University

San Carlos, Pangasinan
Website: www.psu.edu.ph
Telephone (075) 206-0802 Telefax: (075) 542-4261/4057

COVER PAGE (WITH FORMAT)

FRONT PAGE (WITH FORMAT)
APPROVAL SHEET (WITH FORMAT)
ACKNOWLEDGEMENT (WITH FORMAT)
TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION
BACKGROUND OF THE STUDY
MISSION & VISION
OBJECTIVES OF THE STUDY
GENERAL OBJECTIVES
SPECIFIC OBJECTIVES
DESCRIPTION OF THE PRODUCT
SIGNIFICANCE OF THE STUDY
PROFILE OF THE ENTREPRENEUR
DEFINITION OF TERMS

CHAPTER II MARKETING PLAN

HIGHLIGHTS OF THE STUDY
STANDARDIZE RECIPE
LOCATION AND MARKET AREA
CUSTOMERS AND MARKET SHARE
COMPARISON OF PRODUCT WITH ITS COMPETITOR
SWOT ANALYSIS
SELLING PRICE
PROJECTED ANNUAL SALES FORECAST
PROMOTIONAL MEASURES
MARKETING STRATEGY
MARKETING BUDGET

CHAPTER III PRODUCTION PLAN

BROCHURES/PICTURES
PLAN PACKAGING
FIXED CAPITAL
LIFE OF FIXED CAPITAL
FUTURE PLAN
RAW MATERIALS AND ITS COST

CHAPTER IV ORGANIZATION AND MANAGEMENT PLAN

FORMS OF BUSINESS
ORGANIZATIONAL CHART
EMPLOYEE QUALIFICATION
DUTIES AND RESPONSIBILITIES
LABOR/COST OF LABOR
EMPLOYEE BENEFITS
PRE- OPERATING ACTIVITIES
CHAPTER V FINANCIAL PLAN
INCOME STATEMENT

CHAPTER VI PROBLEMS MET, CONCLUSIONS, RECOMMENDATIONS

REFERENCES
A. BOOKS
B. ELECTRONIC SOURCES

CURRICULUM VITAE