RIDE’N TEA

Rizal Avenue San Carlos City Pangasinan

A PROJECT FEASIBILITY STUDY

PRESENTED TO THE

FACULTY OF PANGASINAN SATE UNIVERSITY

SAN CARLOS CAMPUS

INPARTIAL FULLFILLMENT

OF THE REQUIREMENTS FOR THE DEGREE OF

HOSPITALITY MANAGEMENT

BY GROUP 3

LEADER:
GLARENZ JICO T. AGBUYA
MEMBERS:
CLYDE JAY A. DATUIN
ARACELI ASUNCION
MARY JOY P. DALOGDOG
BRENDO PERALTA JR.
 APPROVAL SHEET

The feasibility study entitled “RIDE’N TEA” prepared and submitted by Group 3 in partial
fulfillment of the requirement for the degree of Bachelor of Science in Hospitality Management,
has been examined and recommended for acceptance and approval for Oral Defense.

___________________

Mrs. Marmie R. Poquiz

Adviser

PANEL OF EXAMINERS

Approved by the Committee on Oral defense with the grade of _______.

___________________ ____________________

Accepted and approved in partial fulfillment of the requirement for the degree of Bachelor of
Science in Hospitality Management.

Date of Oral Defense: February 2022

___________________

Mrs. Marmie R. Poquiz

Dean, College of Hospitality Management
 ACKNOWLEDGEMENT

We believe that the Lord will provide us with strength, endurance, and knowledge as we
complete this feasibility study.

Mrs. Marmie R. Poquiz, our adviser, is appreciative for her consistent support and aid in
completing this feasibility study, as well as her patience and understanding of her last-minute
model-boosting advice, particularly on the night before the oral defense.

We would also like to thank our parents for their support and encouragement to finish
this feasibility study.

Group 3 of BHSM-3-A
 TABLE OF CONTENTS
PAGE

INTRODUCTION 1

CHAPTER I

BACKGROUND OF THE STUDY 2

MISSION & VISION 3

OBJECTIVES OF THE STUDY 4

GENERAL OBJECTIVES

SPECIFIC OBJECTIVES

DESCRIPTION OF THE PRODUCT 5

SIGNIFICANCE OF THE STUDY 6

PROFILE OF THE ENTREPRENEUR 7

DEFINITION OF TERMS 8

CHAPTER II MARKETING PLAN

HIGHLIGHTS OF THE STUDY 9

STANDARDIZE RECIPE 10

LOCATION AND MARKET AREA 11

CUSTOMERS AND MARKET SHARE 12

COMPARISON OF PRODUCT WITH ITS COMPETITOR 13

SWOT ANALYSIS 14

SELLING PRICE 15

PROJECTED ANNUAL SALES FORECAST 16

PROMOTIONAL MEASURES 17
 MARKETING STRATEGY 18

MARKETING BUDGET 19

CHAPTER III PRODUCTION PLAN

BROCHURES/PICTURES 20

PLAN PACKAGING 22

FIXED CAPITAL 23

LIFE OF FIXED CAPITAL 24

FUTURE PLAN 25

RAW MATERIALS AND ITS COST 25

CHAPTER IV ORGANIZATION AND MANAGEMENT PLAN

FORMS OF BUSINESS 2

ORGANIZATIONAL CHART 28

EMPLOYEE QUALIFICATION 29

DUTIES AND RESPONSIBILITIES 30

LABOR/COST OF LABOR 31

EMPLOYEE BENEFITS 32

PRE- OPERATING ACTIVITIES 33

CHAPTER V FINANCIAL PLAN

INCOME STATEMENT 34

CHAPTER VI PROBLEMS MET, CONCLUSIONS, RECOMMENDATIONS

REFERENCES 35

A. BOOKS
B. ELECTRONIC SOURCES

CURRICULUM VITAE 36
 CHAPTER 1
INTRODUCTION

In most Asian countries, milk tea (also known as bubble tea) is a very popular beverage.
Beginning in 1988, it began in Taiwan. Milk tea is a specialty drink that is increasingly being
provided in cafés, coffee shops, and bars. It is made up of hot or cold tea, milk, sugar, and huge
black tapioca balls and originates from Asia. To achieve the bubble effect, ice is added and the
drink is shaken. Pearl shake, tapioca ball drink, bob ice tea, and bubble drink are all terms used
to describe bubble tea. The tapioca balls in the drink are referred known as "bubbles." Through a
broad straw, these chewy tapioca balls, or "pearls," are swallowed with the beverage. Milk tea is
especially popular in many East Asian and Southeast Asian regions such as Taiwan, Brunei,
China (including Hong Kong and Macau), Malaysia, the Philippines, Singapore, South Korea,
Thailand, Indonesia, Vietnam and Australia populated by urban professionals with high
disposable incomes and an interest in alternative eating and drinking venues.

Milk tea is currently one of the most popular and widely consumed beverages. Milk tea is
renowned not only for its health benefits, but also for its distinctive blend and taste, which is why
so many people are addicted to it. It's a milk-tea combo that comes in a variety of tastes and
components. Customers can choose from a variety of options. Customers of new generations
have fallen in love with this new product trend. Entrepreneurs see this as a big potential to
increase revenue while also developing a new and unique product from the existing ones. Milk
tea shops, like coffee shops, are a fantastic place for people to hang out, socialize, and spend
their free time. Many entrepreneurs entered the sector and opened a milk tea business as demand
for milk tea soared. The milk tea industry is a wonderful example of a market structure known as
monopolistic competition, in which the competition is fierce, forcing different brands to battle
for consumer loyalty. Entrepreneurs must figure out how to differentiate their product from all of
their competitors. Marketing strategy is considered here in order to attract consumers' attention.
Entrepreneurs must devise the most effective and distinctive method of introducing and
marketing their product to the marketplace. Marketing strategy is regarded as the first stage in
any business's journey to success. The success of your marketing plan is determined by how
good and unique it is.

In Southeast Asia, Filipinos were classified as the second most frequent drinkers of milk
tea. An individual in the Philippines consumes an average of five cups of milk tea per month,
according to Grab Food (2019) statistics, which caters to thousands of milk tea brands around
Southeast Asia. Thailand eats the most milk tea per month, on average, six cups per month,
whereas Malaysia, Singapore, Vietnam, and Indonesia consume three cups per month on an
individual basis (Ichimura2019)
This study will attempt to find out how a milk tea shop or business will survive in this new
normal situation of COVID-19 and have the best marketing strategy in attracting and
satisfying their costumer.

The researchers will conduct this study because it has been observed that a huge number of
customers are patronizing milk tea shops regularly. There are many factors affecting the
number of customers. It may be the different influences to the customers in choosing a milk
tea brand. Possibly, the marketing strategies used by these selected successful milk tea
shops, which the researchers will be focusing about developing and implementing other trends in
the society specially millennials generation.

BACKGROUND OF THE STUDY

Milk tea is now one of the most popular trends in the food and beverage industry. People
go crazy over milk tea because of its low price, refreshing taste, health benefits and the store’s
ambiance. (Raymundo, 2012) With the increasing demand of milk tea, lots of entrepreneurs put
up tea house everywhere. In Taiwan milktea called as “Bubble Milktea” and also known as
“Boba Milktea”. In India, Hong Kong and Taiwan also have a Milktea with different features.
British and Dutch replaced the Indian Spices with different teas and Maple sugar and these
became the basic formula of their milk tea.

While, Dutch people use milk to atleast lessen the bitter taste of the brewed tea. Milk tea
has travelled across the world and now almost invading our country. We choose milk tea because
this is popular in our country and even in our place. It is a great product for the consumer most
likely those who are into the milktea craze. The researchers choose Milk tea to be their product
because of its trend and demand to the market. It is very trend in the Philippines that’s why the
researchers choose to innovate and have the new version of milktea.

According to several studies, tea is beneficial to health since it contains all of the
antioxidants known as "catechins," whether it's black tea, green tea, or other types of tea. A prior
study found that drinking tea can enhance blood flow when compared to drinking plain water.
When milk was added to the tea, however, it revealed that the antioxidant that benefits better
blood flow had been completely blocked. Milktea has become popular among Filipinos as a
result of the many shades and flavors of milk used in the tea. According to a recent study, it is a
new type of refreshment. Milktea, on the other hand, may be possible because it has fruits as an
ingredient, which makes it more delectable and healthy.
MISSION

 To satisfied all riders and other customers with our service and goods.
 To give them a place that is comfortable to stay when they are tired in
riding a long destination. And to give an unforgettable experience
 To enjoy a comfortable place, foods and refreshing products.

VISION

 To become a well-known milk tea shop that provide a healthier drinks and
goods.
 To give the guest an unforgettable experience and satisfy them to service of
the staffs
OBJECTIVES OF THE STUDY

This study aims to produce milk tea where in fruits will be used as a new set of
flavor. This also aims to give a product to the market that is healthy but still delicious for
the people.

GENERAL OBJECTIVES

The customers especially the riders can experience a relaxing place while drinking
cold and delicious drinks.

SPECIFIC OBJECTIVES

Beside of relaxing experience and have a cold an delicious drinks. Ride n

Tea is an excellent concept that will allow us to create our business become a well known
and recovered in the market. We also analysis to determine what we are likely to
experience when starting and running our ride n tea business in town are Barangay Rizal.

There are several strengths. That we have, that will be useful for our Ride n Tea
business. First, we have a strong distribution channel which will ensure that our Ride n
Tea is penetrated and available for our customers even in far away.

Second, we have efficient and knowledgeable employees who understand the

beverage market and know what it takes to get us to the top. Plus our owners, who have
the experience to make us the brand we intend to become. We also expect people who
claim to have health issues to accept our product. Regardless of the threats we face, we
are optimistic that we will stand out as we have developed strategies to ensure we are
proactive on these issues.

Nowadays, more and more people are health conscious, so fewer people prefer soft
drinks and more people are looking for healthy alternatives. Like smoothies, milk and
fresh juices. This has led more established soda companies to branch out into producing
these healthy alternatives in order to maintain their share of the target market.

In addition, in order to attract more attention to our business Ride n Tea, our
products are not only sold the tea in physical stores, but also made sure that it could be
sold to people through a land transportation like car/van, tricycle and most specially a
bicycle in the road and other public places,
As more and more people become aware of what they are taking and their health, more
and more people are opting for healthy drinks, and Ride n Tea is one of them. This means
that there is a huge target market waiting to be taken over.
It is not a drink that can only be limited to a certain age group as it can be consumed by
almost anyone. Our strategic location in town places us in an advantageous position close
to many of our target markets.

It is for these reasons that we have developed several competitive advantages that
will allow us to remain unique and also to differentiate ourselves from other milktea
competitors.

DESCRIPTION OF THE PRODUCT

Milktea a combination of brewed black tea, milk tapioca pearls (optional).

Creation series instant milk tea powder is perfect blend consists of the right amount of
creaminess and two types of high quality black tea powder. This gives it a smooth and
full-bodied texture, which will keep you asking for more throughout the day. You can try
adding an assortment of syrups to give your classic milk tea some twist, like caramel,
vanilla or rose flavored syrups. A fruit flavor of milktea that provides the refreshing to
our guest or in our costumers. Milktea is enjoyed throughout the world beverage.
SIGNIFICANCE OF THE STUDY

For some teenagers who enjoy drinking, today's beverages are so unhealthy; we all
know that if we continue with this unhealthy practice, we may develop severe illness as a
result of a simple product. That is why the researchers created a simple device that
ensures that customers who enjoy flavored beverages are not harmed while using it. This
product will ensure that all customers are satisfied, and this research will be valuable to
students, youngsters, and even adults who will like our product. The product can be
consumed by anyone because it is healthier than the standard version and is relatively
economical, making it affordable to anyone.
PROFILE OF THE ENTREPRENEUR

Starting a new business necessitates professional skills or knowledge that can

serve as a basis for the business idea and lead to success through a seamless procedure. A
person who wishes to create a business, for example, should be conversant with the
industry in which they want to work. It is also necessary for the entrepreneur to be
familiar with business management, financial administration, marketing, and its service
or production (Whiteling & Welstead 2010). It is not required to be an expert in every
field; if necessary, people can hire marketing and accounting firms. Aside from that,
training can help people obtain certain abilities and knowledge. "Becoming an
entrepreneur does not mean that you have to work as an entrepreneur forever," the
Finnish Enterprise Agencies said. "You can conceive of this as one chapter of your life
and as a part of your whole career." (Uusyrityskeskus 2018.)

The word entrepreneur originates from the French word “Entreprendre", meaning
to undertake innovation and development of a new venture or to take a risk among the
sellers and buyers. (Barringer & Ireland 2016, 28.) Conceptually, the term of the
entrepreneur was defined by the French economist Jean-Baptiste Say in 1803. He said:
“entrepreneurs shift economic re-sources from an area of lower productivity into an area
of higher productivity and greater yield”. (Burns 2016, 9.) British economist Alfred
Marshall believes that entrepreneurs use their own innovation, insight, and command to
find and eliminate the imbalance of the market, in order to create trading opportunities
and effectiveness, to organize the factors of production and process the production.

The entrepreneur, according to Austrian economist Joseph Schumpeter, was a

person who carried out constant revolutionary mutation in the economic structure,
initiated the creative destruction of the previous way of production, and reassembled the
production elements. Entrepreneurs, according to American economist Peter Drucker,
were innovators who were daring enough to take risks, precisely recognized the sources
of innovation, were adept at capturing changes, and made change a valuable development
opportunity. 2016.) (MBA lib.)

To summarize the previous statement, entrepreneurs are frequently described as

adventurers and innovators. To put it another way, entrepreneurs are daring and
imaginative senior management individuals who are in charge of organizing and
managing production inputs like land, capital, and labor. Entrepreneurs, unlike general
managers, are willing to take risks and are skilled at invention, which is a quality rather
than a job. Barringer & Ireland (2016; Adler 2014)
DEFINITION OF TERMS

Alternative-a chance to choose between two things we had to move. 

Distinctive-Having a quality or characteristic that makes a person and thing different
from others
Beverages-Any potable liquid, especially one other than water, as tea, coffee, beer, or
milk:
Revenue-: The total income produced by a given source a property expected to yield a
large annual revenue.
Unique-The single one of its kind
Monopolistic-Having or trying to have complete control of something, especially an
area of business, so that others have no share: 
Millenials- Millennials, also known as Generation Y or the Net Generation, are the
demographic cohort that directly follows Generation X.
Ambiance-The mood or setting of a place.
Brewed-to prepare (beer, ale, etc.) by steeping, boiling, and fermentation or by
infusion and fermentation.

Catechins-Which are polyphenol compounds found in many plants and are an important
component of tea leaves, are strong anti-oxidants.
Antioxidant- substances that can prevent or slow damage to cells caused by free
radicals, unstable molecules that the body produces as a reaction to environmental and other
pressures.
Delectable- Delightful, highly pleasing, enjoyable.
Efficient-The ability to achieve an end goal with little to no waste, effort, or energy. 
Conversant-Having knowledge or experience 
Conceive-To form a notion or idea of imagine.
to hold as an opinion  think  believe

Innovators-a person or group that introduces something new or does something for the
first time: 

CHAPTER II
 MARKETING PLAN

HIGHLIGHTS OF THE STUDY

Milk tea can also function as an agent for both fattening and weight loss. If you want to
gain weight, the fat compound of milk in milk tea can help. And, if you want to lose weight, milk
tea works too, as a dietary agent by the polyphenol and caffeine. These are compounds in milk
tea that help lose weight.
STANDARDIZE RECIPE

Milk tea Recipe:

Brewed black tea

Tapioca pearls
Other Powder flavor
Syrup
Sugar (optional)
Jellies and juice balls
Ice

12 Oz 16 Oz 22 Oz

355mL 473mL 650mL

1 scoop of 1/8 measuring cup
20g of 20mL or 2 pumps of
10cc
One scoop of pearl
2 scoops of 1/8 measuring 3 scoops of 1/8 measuring
cup cup
30g or 30mL or 3 pumps of 40g or 40mL or 4 pumps of
10cc 10cc
One scoop of pearl One scoop of pearl

Fruit tea:

2 cups water.
2 spoon of tea
1 spoon of sugar.
1/2 cup frozen any concentrated fruit juice
2 spoon of Nata de coco
Sliced orange, lemon or fresh mint for garnish (optional).
LOCATION AND MARKET AREA

Choosing a business site isn't something you can do on the spur of the moment its
important stage in the process of launching a company. First and foremost, the location of your
business will be determined by the type of business you conduct. Business parks, shopping
malls, strip malls, professional buildings, and other structures are all built to satisfy the demands
of different enterprises.
Before you start shopping for business space, you need to have a clear picture of what
you must have, what you'd like to have, what you absolutely won't tolerate and how much you're
able to pay. Developing that picture can be a time-consuming process that's both exciting and
tedious, but it's essential you give it the attention it deserves. While many startup mistakes can be
corrected later on, a poor choice of location is sometimes impossible to repair.
Choosing a business location is one of the most important aspects of starting a small
business. Especially if you're running a small retail or restaurant operation, finding the right
location means everything. It can dictate foot traffic, business atmosphere and long-term success
for your small business.
Finding the right location means understanding the right qualities to look for in a
potential space. Analyzing your area, reading about potential customer demographics, and
considering where competitors are located are all important aspects to finding and choosing the
right location.
It's also important to consider your needs as a business owner before deciding on a
location. If you're not running a retail or restaurant-type business and therefore won't need to rely
on foot traffic, it's important to consider access for other business needs. This can mean supply
deliveries, client meetings, and warehouse or major storage space for your business. By
analyzing your options and defining your needs, you're well on your way to finding the right
business space for you.
Our business Ride N’ tea is located at Rizal Street, San Carlos City, Pangasinan because
it is near to the public market, school and it in the highway so we expect that there will be a lot
of customer will come by. Also, we are located in a place that is easy to conveniently have
access to attracting more customer.
CUSTOMERS AND MARKET SHARE

The target customers of ride n tea prefer to young people and adults, families group of
friends tourists and more. Our products is substitute of carbonated fizzy drinks or coffee and it is
a novelty and luxury beverage, then the products of bright colors, taste or flavors focus on to
cater the tastes of young people in order to strengths weaknesses low cost with high profit good
quality.
Attracting their eye catching. The target customers of a company need a healthy and fruit drinks.
This means that low price product with high artificially flavoured beverages cannot pass. They
are willing to choice trendier, healthier and more sophisticated product in the future. Therefore, a
company should consider researching product according to their needs and explain their product
advantage to the customers.

Companies in the Industry are Aggressively Expanding Their Franchisees to Cater to Growing
Demand
We can coordinate to local or international national companies like Shakey’s Pizza, McDonald’s,
and Jollibee Greenwich or in different companies of burger stand.
The manufacturers are capitalizing on improving the functionality of ride n tea ingredients to
cater to the rising demand from consumers. The key players in the industry receiving high levels
of popularity and response from the customers are franchising their business into different
locations.

We can conclude the 7ps of marketing. Our company is new brand with new products, it is vital
importance on launching a successful marketing strategies in terms of product decisions, pricing
standard, place choice, promotional method, control and management
COMPARISON OF PRODUCT WITH ITS COMPETITOR

RIDE N’ TEA I LOVE MILK TEA CAFÉ BEN

MILK TEA S M L S M L S M L
ROYAL 45 55 75 45 60 70 40 50 70
WINTER MELON 45 55 75 45 60 70 40 50 70
HAZELNUT 45 55 75 45 60 70 40 50 70
CARAMEL 45 55 75 45 60 70 40 50 70
VANILLA 45 55 75 45 60 70 40 50 70
TARO 45 55 75 45 60 70 40 50 70
STRAWBERRY 45 55 75 45 60 70 40 50 70
COOKIE & CREAM 45 55 75 45 60 70 40 50 70
BLACK FOREST 45 55 75 45 60 70 40 50 70
CHOCO JAVA 45 55 75 45 60 70 40 50 70
BELGIAN 45 55 75 45 60 70 40 50 70
CHOCOLATE 45 55 75 45 60 70 40 50 70
SALTED 45 55 75 45 60 70 40 50 70
CARAMEL
TIRAMISU 45 55 75 45 60 70 40 50 70
COFFEE MATCHA 45 55 75 45 60 70 40 50 70
FRENCH VANILLA 45 55 75 45 60 70 40 50 70
CARAMEL FUDGE 45 55 75 45 60 70 40 50 70
FRUIT TEA
WINTERMELON 45 55 75 45 60 70 40 50 70
GREEN APPLE 45 55 75 45 60 70 40 50 70
STRAWBERRY 45 55 75 45 60 70 40 50 70
LYCHEE 45 55 75 45 60 70 40 50 70
MANGO 45 55 75 45 60 70 40 50 70
PEACH MANGO 45 55 75 45 60 70 40 50 70
FOUR SEASONS 45 55 75 45 60 70 40 50 70
RASPBERRY 45 55 75 45 60 70 40 50 70
SWOT ANALYSIS

STRENGTHS WEAKNESSES
 Fresh, healthy  Many competitors
 Many different flavors  High rental
 Convenient, fast  not be able to cater to
 Cheaper than other milk tea everyone’s dietary or allergy
shop concerns
 Long business hours
 Location
OPPORTUNITY THREATS
 Provide bulk packages sale  Many competitors
different flavors solid tea  Branding don’t have many
powder loyal customers
 New product introductions

SWOT analysis is a strategic plan that is used by business and companies to

evaluate the strengths and weaknesses that can make or break their organization. It
also highlights the opportunities that a company can consider and threats that can
cause problems for a company. Strengths and weaknesses are internal
organizational factors whereas opportunities and threats are external factors for an
organizational factor for an organization.
SELLING PRICE

RIDE N’ TEA shall adopt the following prices:

RIDE N’ TEA
MILK TEA S M L
ROYAL 45 55 75
WINTER MELON 45 55 75
HAZELNUT 45 55 75
CARAMEL 45 55 75
VANILLA 45 55 75
TARO 45 55 75
STRAWBERRY 45 55 75
COOKIE & CREAM 45 55 75
BLACK FOREST 45 55 75
CHOCO JAVA 45 55 75
BELGIAN 45 55 75
CHOCOLATE 45 55 75
SALTED CARAMEL 45 55 75

TIRAMISU 45 55 75
COFFEE MATCHA 45 55 75
FRENCH VANILLA 45 55 75
CARAMEL FUDGE 45 55 75

FRUIT TEA
WINTERMELON 45 55 75
GREEN APPLE 45 55 75
STRAWBERRY 45 55 75
LYCHEE 45 55 75
MANGO 45 55 75
PEACH MANGO 45 55 75
FOUR SEASONS 45 55 75
RASPBERRY 45 55 75

PROJECTED ANNUAL SALES FORECAST

 SIZE Jan. TOTAL SALES

SMALL 450 20,250

MEDIUM 360 19,800

LARGE 300 22,500

Total 62,550

SALES JAN
SMALL
LARGE

MEDIUM
PROMOTIONAL MEASURES

• Free Gift with Purchase

Offering a gift with a purchase is a strategy that works with almost any business model.
During the holidays, our milk tea shop offer a free gift card with a purchase of a specific
product.

• Discounted Pricing

Our milk tea shop will give a discount in every special day such Teacher’s day, Valentine’s
Day even your birthday just present ID or some other proof.

• Social Media

Promoting our shop by posting our product and venue to gain more customer.
MARKETING STRATEGY

  Establish Your Brand

- Your milk tea business customers and potential customers need to know who you are
and what you stand for. The ideal way to achieve this is through clear brand identity.

 KNOW YOUR CUSTOMERS

-Before you pick a strategy and tactic, milk tea business owners need to understand the
ideal customer by finding out:

The demographic of your customer base

Age of your customers
Where your customers live
The online services they use
How they are looking for your products

 CREATE YOUR OWN WEBSITE

-Before we get too far into this one, it’s important to note that for the smallest
businesses, a website is a big cost once you factor in hosting, buying templates and
especially if you’re paying someone to build it.

 Sign up for a Google Business Listing & Get Reviews

-If you don’t have a Google Business profile set up for your business, you can set one
up at business.google.com. From there, you can add in business photos, posts and
more. You can even get a direct link to give to your customers  to leave you a Google
Review.
 Be Active on Social Media

- Using social media for a bubble tea business is practically non-negotiable. Social
media is a must-have for any small business that wants to reach a larger audience
and engage with customers regularly.
Facebook- Ideal for posting status updates, entertaining pictures, and customer success stories
Instagram - An excellent platform for sharing high-resolution imagery that showcases your milk
teas
Twitter—Suitable for sharing news and answering customer questions in real time

MARKETING BUDGET
 1 ST QUARTER 2 ND QUARTER 3 RD QUARTER 4 TH QUARTER

BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL

SALARY FOR 30,000 27,000 30,000 27,000 28,000 27,000 40,000 30,000
EMPLOYEES

ELECTRIC BILLS 9,000 7,500 9,000 7,500 9,000 7,500 10,000 8,500

WATER BILLS 1,200 900 1,200 900 1,200 750 1,500 1,200

RENT 10,000 9,000 10,000 9,000 10,000 9,000 10,000 9,000

FLAVOR FOR 17,000 15,000 17,000 15,000 12,000 10,000 25,000 20,000
MILK TEA

BLACK TEA 10,000 9,675 10,000 9,675 7,000 6,150 17,000 14,835

CHOCOLATE 9,000 8,070 9,000 8,070 5,000 4,842 11,00 10,491

SYRUP
NATA DE COCO 1,800 1,650 1,800 1,650 1,800 1,650 1,800 1,650

TAPIOCA 6,000 5,400 6,000 5,400 4,000 3,600 10,000 9,000

Tax 5% 7,000 5,050 7,000 5,050 5,000 4,149 7,000 6,665

total 101,,000 89,245 101,,000 89,245 83,000 74,641 133,300 111,561

 CHAPTER III
PRODUCTION PLAN

BROCHURES/PICTURES
PLAN PACKAGING

We all enjoy looking at gorgeous,

aesthetically pleasing objects that are both a
visual and spiritual feast. Beautiful
landscapes, amazing works of art, and
majestic structures linger in our minds for
years after we've seen them.

When we look at the product we can

usually say if we like it or not, if it piques our
curiosity or leaves us indifferent. If the first
impression is favourable, we reach for the product and we often take a moment to have a closer
look at it.

It’s now high time we finally asked the question: what should the perfect packaging be like so
that it will always make a good first impression and entice the consumer to part with their cash.

When we make a packaging we first consider the colours. Because they can convey
unbelievable amounts of information. They communicate the values of the brand, reflect them
and are key components of the brand's visual identification. Repeatability of the brand colours is
meant to be a guarantee of consistent product quality and uniform standards. In addition, colours
can show the product's characteristics and suggest their recommended purpose and use. The
choice of colour combination can also help define the target group of customers the product is
intended for. Numerous studies on the colours used in product packaging and their impact on
consumers prove that colour is an aspect of paramount importance, which is why manufacturers
are often so precise in selecting the colours for their product packaging, trying to convey as
much information through the colours as possible.

Second, detailed product information. Growing consumer awareness makes most buyers
look closely at the details provided on the packaging of the product that just caught their
attention. Reading through the list of ingredients and the description of the product is an
important second step in the product evaluation process. The customer will often check if the
product has been tested on animals and if it is environmentally friendly. Certificates or awards,
often mentioned on the packaging, are a bonus. All the remaining bits of information - such as
the net volume, expiry date and manufacturer’s details - complete the picture.

So in terms of the plan packaging, Our Company should package Ride n Tea with
simple and colorful with eye-catching bottle, functional or colorful straws, unique with a
variety of flavors. As its marketing objective is clear and target toll the young people who love
some lively and stylish elements.

FIXED CAPITAL

Our fixed capital in this business is 30,000 and we expend 27,733.33 for our
expenses in January such as tapioca, rent, electric and water bills, flavoring of our milk
tea and black tea. We also expend 65,867 for the tools and equipment, straws, small cups
and lids, medium cups and lids, large cups lids bubble tea flavor powders, Tables and
chairs, shaking cup, jigger, measuring scoop, containers for bubble tea flavor powders,
 container for cooked tapioca, pearl scooper, stove top or burner to cook tapioca, pot to
cook tapioca, blender (k-tec/blendtec is recommended), cup sealing machine (seals a lid
on plastic cup), pumps for syrups and freezer. We expend this much for a milk tea shop
because we like tea, we like tea drinkers, and we'll do everything we can to keep the
industry thriving. We don't anticipate to make a lot of money doing this, but we hope to
see a steady increase in income and net value as Ride N' TEA develops in popularity and
clients. During the first months, we will be aggressive in our sales growth as we refine
our product selection, size scales, and stock levels to better suit the needs of our
customers. During our second month of operation, we anticipate a 5% rise in sales. If
sales expectations are fulfilled or surpassed, expansion of the company will be an option.
For a nominal additional rental fee, we can annex an additional area to the place we've
Pick for additional seats if and when it becomes necessary.

LIFE OF FIXED CAPITAL

FUTURE PLAN
 In our future plan we expect that our milk tea shop is known especially in
Luzon area because we have a branch in every region of Luzon and because we have
20% increase in this year’s sales we would like to build our first ever branch in
Cebu city when it clicks we would like increase our branches that will meet the
customers demand and satisfaction with our product and service.
RAW MATERIAL AND ITS COST

RAW MATERIALS JANUARY

BUBBLE TEA FLAVOR POWDERS 5,000
15 BAGS TAPIOCA 1,800
15 BGS BLACK TEA 3,225
10 BOTTLE OF SYRUP 2,690
 TOOLS JANUARY

STRAWS 500
SMALL CUPS AND LIDS 1,500
MEDIUM CUPS AND LIDS 2,500
LARGE CUPS LIDS 3,000
TABLES AND CHAIRS 7,000
SHAKING CUP 900
MEASURING SCOOP 150
CONTAINER FOR COOKED TAPIOCA 1,260
PUMPS FOR SYRUPS 100
PEARL SCOOPER 65
JIGGER 592
total P 22,567

EQUIPMENTS
CONTAINERS FOR BUBBLE TEA FLAVOR 1200
POWDERS (EQUIPMENT)
STOVE TOP OR BURNER TO COOK 1100
TAPIOCA(EQUIPMENT)
BLENDER (EQUIPMENT) 1600
CUP SEALING MACHINE (SEALS A LID ON 2500
PLASTIC CUP) (EQUIPMENT)
FREEZER (EQUIPMENT) 36000
POT TO COOK TAPIOCA 900
total 43,300
 CHAPTER V
FINANCIAL PLAN

INCOME STATEMENT

Our Financial Plan is based on sound research into similar businesses in similar
communities, and cost estimates obtained for equipment, rent, and other operating
expenses. As an owner-operated business, we have some leeway in adjusting our own
compensation if sales are low in a given month, but our forecasts are conservative.

RIDE N’ TEA
INCOME STATEMENT
IN JANUARY 2022

REVENUE
INCOME 62,550
SALES 62,550

EXPENSES:

INCOME TAX EXPENSES 3,128

RENT EXPENSES 3,000
UTILITIES EXPENSES 2,800
SUPPLIES EXPENSES 12,715
WAGES EXPENSES 9,000
30,643

NET INCOME 31,907

CHAPTER VI
PROBLEMS MET, CONCLUSION, RECOMMENDATIONS

Milk tea is one of the most well-known and extensively used beverages today.
Milk tea is popular not only because of its health benefits, but also because of its unique
flavor and blend, which is why so many people are addicted to it. It's a milk-tea
concoction with a range of flavors and ingredients. Customers have a choice of
alternatives to pick from. New generations of customers have fallen in love with this new
product trend. Entrepreneurs see this as a huge opportunity to boost revenue while also
creating a new and distinct product from the competition. Milk tea cafes, like coffee
shops, are great places for people to meet up, interact, and pass the time.
 Nowadays we are very concious our health because of the pandemic so many
cunsumers finding a nutritios because nutrition is can be hard to find in a product or
business; we're always on the lookout for the next big health-boosting superfood or
beverage. Tea is one of the most popular health drinks in the world today because it has
several health advantages when drunk in controlled amounts. It contains anti-
inflammatory qualities, relaxing ingredients, and a high concentration of antioxidants and
blood cleansing agents.

Tea, on the other hand, can be quite harmful if used in excess. It can have serious
health consequences, especially when combined with milk and sugar, because Milk tea is
considered a staple in countries like India, Taiwan, Vietnam, and Cambodia. It has numerous
health benefits like water-based teas, but when over-consumed, this type of tea can be extremely
bad for you.

On the day forward the whole world facing the problem of pandemic the fact that the
coronavirus disease (Covid-19) health crisis has wreaked havoc on the economy, many
Filipinos have shown resilience and resourcefulness in making ends meet and even rising
above the epidemic. Because of the pandemic many places our lockdown and every small
business like milk tea shop is very affected because there is no customers to come, they
are afraid for being diseased with the corona virus so they are following the protocols that
the government applied but our business RIDE N' TEA will utilize our every resources
at our disposal to ensure that our company survives the current crisis.

As dine-in services were either banned or limited due to quarantine restrictions our milk tea shop
will ensure safety protocols by communicating in every online delivery service, such as Grab,
Food Panda, and Undago Delivery Service.

References:
Electronic sources

https://www.pna.gov.ph/articles/1112588?
fbclid=IwAR2VTqED9bLo9Pw1KiZXn9fuP25n1xaFm8CXDzG4Icm4D1brzNx-
Eef5_j8
https://www.bplans.com/tea-room-business-plan/financial-plan/?
fbclid=IwAR3O02uKgH-
dlcC9cewoGfkR4FuxRHMYUClZ6UFhTwJ5ZzwxKlHNn-uVvps
https://cdn.ampproject.org/v0.js
https://www.businessnewsdaily.com/15760-choosing-business-location.html?
fbclid=IwAR25ToZc0bADMenUWzeXMuhkKm2ET_QJ_rIHL_LZlKLMAWxhQ
SMihMPETak
https://www.entrepreneur.com/slideshow/299849?
fbclid=IwAR0OnwMcJqqDmLpnYugqkAuczpcUvf-g23u73fkNR7gJ-
LKio2JqPH6FlZo
https://www.nerdwallet.com/article/small-business/business-location?
fbclid=IwAR3O02uKgH-
dlcC9cewoGfkR4FuxRHMYUClZ6UFhTwJ5ZzwxKlHNn-uVvps
https://www.webpackaging.com/en/portals/polpakpackaging/assets/12060274/
impress-your-customer-with-your-packaging/?
fbclid=IwAR2VTqED9bLo9Pw1KiZXn9fuP25n1xaFm8CXDzG4Icm4D1brzNx-
Eef5_j8
https://immenseo.com/marketing-strategies-boba-milk-tea-businesses/?
fbclid=IwAR0dYM1nJ1C7uf5s1yU41f3_Z5niylqdT1_q3EHOZVkalpAvGcpscoA
UfHg
https://www.readkong.com/page/feasibility-of-a-bubble-tea-shop-in-jakobstad-
1776330?p=2&fbclid=IwAR3Lx9b7jlmLBF2uJ7S1Q2Zbp8EkxgCI-
T2D8qUJWFyg_ggoZhFVkcVgOY8

CURRICULUM VITAE

Milk tea shaker

Summary
Hard working, entry-level passenger service agent, looking to apply my education and
experience to a job in service industry. Area of proficiency include let the customer feel my
service.

Skills
Customer service
 Customer satisfaction
 Customer needs assessment
Language
 English
 Filipino

Experience
Milk tea shaker – at least 1 year in service
Company Name – City State
Making a Drinks for increasing customer satisfaction. Worked as a team member performance
cashier duties, product assistance and cleaning.
Assessed customer needs and responded for question. Provided professional courteous service at
all times. Worked overtime shift during busy period.

Education and training

2014 speaker Eugenio Perez national agricultural school
Member of boys and girls club. Communication ability with children
City of San Carlos Pangasinan State University
Hospitality Management