Creativity and

Innovation
Ahmad Khalid Bahar
 What is Creativity

Is a mental process involving the generation of

new idea or concepts, or new associations of the
creative mind between existing ideas or
concepts..

Example:
when a painter
create a
beautiful work
of art
Need of creativity

1. Creativity can be used when confronted with a decision

making problem.
2. People differ in their inherent creativity
3. To over come from routine.

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 What is Innovation
1. Innovation is about creating value and increasing
efficiency, and therefore growing your business.
2. Without innovation new products, new services and new
ways of doing business would never emerge, and most
organization would be forever stuck doing the same old
things the same old way.
Example: (Toyota
Company)

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 Why is innovation important?

1. Innovation reduces waste and environmental

damage
2. Innovation creates growth, increase productivity,
and economic wealth
3. Innovation provides better goods and services at a
cheaper price higher standard of living
4. More interesting work for employees.

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 Creativity VS Innovation

Creativity: Innovation:
- Something imagination - Something Unique to exist
- Not risky - Risky
- Does not Consume Money - consume money
-
-

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Importance of Creativity and Innovation

• 1- Lead to increased Productivity,

• Help in Profits maximization,
• Motivate employees to become more creative,
• Leads to diversification of goods and services

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Thank you!

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