Research Framework for IMRAD Research Format

Purpose/Aim/Objective: To determine the effect of flyer distribution to customer leads

Topic: Flyer distribution

Locale: Bacoor Cavite

Respondents: Real estate agents

Time Frame: September 2021 to January 2021

Proposed Titles: Generating Customer Leads: Evaluating Flyer Marketing in Real Estate
Trade in Bacoor Cavite
(any of the following)

Constructs to be measured Level of Flyer Marketing

(latent variable)
Quantity of Customer Leads
Should be measure by at
least 3 variables

RRL: This study is related to the Selling Concept proposed by Kotler (2019) that
holds that consumers and businesses, if left alone, will ordinarily not buy
Must contain the following enough of the selling company’s products. The organization must,
discussions therefore, undertake an aggressive selling and promotion effort.
 Theories that are Shimp (2010) also proposed that the effectiveness in promotion is greatly
related to your affected by the type of media used by the marketers.
Research
 Hypothesis - Research The level of flyer marketing can be measured thru the number of
findings that are related disseminated prints, the number of employees in charge with distribution
to your research as well as the quality of the printed material.
 Constructs
o Definition Rodriguez (2017) stated that flyer marketing nowadays are being phased
o Variables to Measure out due to the emergence of social media advertising. But it is still
o Other related effective in real estate trade.
discussion
 Industry

Conceptual Framework

Research Questions (SOPs): 1. What is the profile of the real-estate agents in Bacoor Cavite in terms
of:
a. Age
1) Demographic b. No. of agents
(profile of c. Average sales of the company
respondents) 2. What is the level of flyer distribution of the real estate agents in terms
2) Construct of:
Measuring a. Quantity - AveQuan
b. Quality - AveQual

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 Questions c. Exposure – AveExpo
3) Hypothetical or 3. What is the quantity of customer leads of the real estate agents in
Inferential terms of:
questions a. Customer Interactions - AveInter
b. Customer Inquiry - AveInqui
c. Customer Subscription - AveSubs
4. Is there a significant relationship between level of flyer distribution
and quantity of customer leads?

Questionnaire Items I. PROFILE OF THE RESPONDENTS

What age group to you belong to?

These are the items in your 15 – 20 years old

survey forms to be rated by 21 – 25 years old
the Likert Scale 26 – 30 years old
30 – 35 years old
35 years and above

Number of Agents?

1-5
6 – 10
11 – 15
16 -20
Over 20

What is your average monthly sales?

P20,000 to P50,000
P51,000 to P80,000
P81,000 to P110,000
P111,000 to P140,000
P141,000 and above

II. LEVEL OF FLYER DISTRIBUTION

1) Quantity

a) We print a huge number of flyers daily

b) We keep enough inventory of printed materials ready for

distribution

c) We have an efficient capacity of Flyer production

2) Quality

a) Flyers are attractive to prospects

b) The materials used for the flyers are premium grade

c) Graphics are well embedded on the flyers

3) Exposure

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 a) We distribute flyers every hour

b) More people are accepting our flyers

c) More people gets interested with our flyers

III. LEVEL OF CUSTOMER LEADS

1) Customer Interactions
a. Customers reactions proliferate on different platforms
b. Customers continue to inquire online
c. Customers continue to inquire offline
d. Customers always exchange messages with us
2) Customer Inquiry
a. There are a number of Inquiries daily
b. Inquiries are usually attended immediately
c. Inquiries are processed immediately
3) Customer Subscription
a. More customers fill up information forms
b. More customers subscribe for actual visit to model units
c. More customers pay reservation fee
Statistical Tools for each 1) Frequency Table
SOP 2) Means or Average Table
3) Means or Average Table
EXPLAIN 4) Pearson Correlation

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