Research Framework for IMRAD Research Format

Purpose/Aim/Objective: To determine the effect of flyer distribution to customer leads

Topic: Flyer distribution

Locale: Bacoor Cavite

Respondents: Real estate agents

Time Frame: September 2021 to January 2021

Proposed Titles: Generating Customer Leads: Evaluating Flyer Marketing in Real Estate
Trade in Bacoor Cavite
(any of the following)

Constructs to be measured Level of Flyer Marketing

(latent variable)
Quantity of Customer Leads
Should be measure by at
least 3 variables

RRL: This study is related to the Selling Concept proposed by Kotler (2019) that
holds that consumers and businesses, if left alone, will ordinarily not buy
Must contain the following enough of the selling company’s products. The organization must,
discussions therefore, undertake an aggressive selling and promotion effort.
 Theories that are Shimp (2010) also proposed that the effectiveness in promotion is greatly
related to your affected by the type of media used by the marketers.
Research
 Hypothesis - Research The level of flyer marketing can be measured thru the number of
findings that are related disseminated prints, the number of employees in charge with distribution
to your research as well as the quality of the printed material.
 Constructs
o Definition Rodriguez (2017) stated that flyer marketing nowadays are being phased
o Variables to Measure out due to the emergence of social media advertising. But it is still
o Other related effective in real estate trade.
discussion
 Industry

Conceptual Framework

Empauls