Submitted to Prof.

Shailja Manocha

Total no. of Responses - 100 Note: We have measured each criteria on the scale of 1-5 . The comp
Formula = Importance * Average of each criteria of each company
Importance
Five Purchase of Criteria (Average. of each criteriAvg of each criteria for a
1. Price of Service 3.144 3.154
2. Internet Speed 3.154 3.54
3. Monthly/Yearly service plan 3.122 3.68
4. Post purchase service 3.151 3.43
5. Brand Reputation 3.188 3.33
Total

Interpretation: Jio has the highest score among all the five companies for all five purchase of criteria.
Also , the most important criteria of purchase for Jio is its service plan and post purchase service. Which improvement will posit

Timestamp Name Which age group do you belong to ?

4/11/2022 10:54:10 Nandini 18-24
4/11/2022 10:57:25 Yogi Adityanath 50+
4/11/2022 10:57:27 Mehak Sharma 18-24
4/11/2022 11:00:52 Arnab Goswami 25-34
4/11/2022 11:10:03 Shubham K 18-24
4/11/2022 11:12:21 Amit 35-44
4/11/2022 11:12:55 Diwanshi 18-24
4/11/2022 11:13:16 Midhun 18-24
4/11/2022 11:14:47 Kavya 18-24
4/11/2022 11:15:21 Aparna 18-24
4/11/2022 11:16:16 Abhishek 25-34
4/11/2022 11:21:12 Divyanshi Sharma 18-24
4/11/2022 11:22:47 Kanu 18-24
4/11/2022 11:23:26 Mannat mahajan 18-24
4/11/2022 11:24:52 Ashutosh Pandey 25-34
4/11/2022 11:29:58 Raj 18-24
4/11/2022 11:30:03 Sadhvi Saini 18-24
4/11/2022 11:40:01 Sanjana Sood 18-24
4/11/2022 11:55:10 Suman deb 45-50
4/11/2022 11:56:31 Aarti 18-24
4/11/2022 11:58:59 Keshav Nagar 18-24
4/11/2022 12:04:58 Piyush pandey 18-24
4/11/2022 12:05:34 AYUSHI DHAR 18-24
4/11/2022 12:07:05 Khyati Tiwari 18-24
4/11/2022 12:18:41 Apoorva Singh 18-24
4/11/2022 12:24:55 Riya Singh 18-24
4/11/2022 12:52:25 Rahul kumar 18-24
4/11/2022 13:01:19 Rupesh kumawat 25-34
4/11/2022 13:41:23 Sourabh Sharma 18-24
4/11/2022 13:41:58 Pooja 18-24
4/11/2022 13:42:09 Abhilasha 18-24
4/11/2022 13:48:54 Mohammad Sabir Khan18-24
4/11/2022 13:56:41 Ayubi 18-24
4/11/2022 14:18:56 Harshit Juyal 18-24
4/11/2022 14:26:13 Himanshi 18-24
4/11/2022 14:35:58 Deepanshu dudeja 18-24
4/11/2022 14:39:13 Silky Jain 18-24
4/11/2022 14:39:18 Rohit Kumar 18-24
4/11/2022 14:45:38 Prachi garg 18-24
4/11/2022 14:46:07 Tavleen singh 25-34
4/11/2022 14:46:39 NITIN KISHOR DUBEY18-24
4/11/2022 14:47:51 Harsh 18-24
4/11/2022 14:52:53 Bhaskar 18-24
4/11/2022 14:57:10 Aishwarya A Nair 18-24
4/11/2022 14:59:59 SHIVAM SINGH 18-24
4/11/2022 15:08:56 Pooja Kumari 18-24
4/11/2022 15:10:00 Ujjwal Kaushal 18-24
4/11/2022 15:11:03 Rajat 18-24
4/11/2022 15:11:12 Navneet Rajesh Mishra18-24
4/11/2022 15:22:34 Vaibhav Kumar Singh 18-24
4/11/2022 15:31:01 Chetana Singh 18-24
4/11/2022 15:39:27 Prateek Kaushal 18-24
4/11/2022 15:42:03 KamakshiTiwari 18-24
4/11/2022 15:46:03 Guria 18-24
4/11/2022 15:52:43 AnupamaMishra 18-24
4/11/2022 16:17:43 Vanshika 18-24
4/11/2022 16:28:00 Suvir Saurav 18-24
4/11/2022 16:38:10 Akhilesh 25-34
4/11/2022 16:40:40 Devesh Vanwari 18-24
4/11/2022 16:45:02 Nivedita Rani 18-24
4/11/2022 17:29:02 Akhya Gupta 18-24
4/11/2022 17:37:01 Adarsh 18-24
4/11/2022 17:42:30 Rimjhim Kakkar 18-24
4/11/2022 17:42:58 Sanu 18-24
4/11/2022 17:43:36 Himkush 18-24
4/11/2022 17:49:13 Jyoti 25-34
4/11/2022 18:16:54 Pallavi 18-24
4/11/2022 18:29:44 Shivanshi Singh 25-34
4/11/2022 18:42:13 Aneja kaur 18-24
4/11/2022 18:45:45 Deepak Tolani 18-24
4/11/2022 18:47:04 Amulya kakar 18-24
4/11/2022 18:57:04 Suman bala 18-24
4/11/2022 19:03:54 Akash Rajput 25-34
4/11/2022 19:09:05 Abhinav 18-24
4/11/2022 19:12:39 Prajval 18-24
4/11/2022 19:47:53 Pooja Shukla 35-44
4/11/2022 20:05:45 Sajiya Mirza 18-24
4/11/2022 20:49:21 Nandini Pandey 18-24
4/11/2022 21:43:16 Nishita 18-24
4/11/2022 21:46:56 Priya Thakur 35-44
4/11/2022 22:02:02 Sai Ram 18-24
4/11/2022 22:35:59 Kalpana Sharma 18-24
4/11/2022 22:45:38 Ashwani 18-24
4/11/2022 23:02:53 Mayank Malhotra 18-24
 Consumer Behaviour Assignment - 1 (ISP Survey)

eria on the scale of 1-5 . The companies which we have choosen are Airtel, Jio, Excitel, BSNL and Hathway as these are current top 5 Inter
each criteria of each company

Airtel Avg of each criteria for Reliance Jio Avg of each criteria for
9.916176 3.214 10.104816 3
11.16516 3.66 11.54364 2.98
11.48896 3.987 12.447414 2.111
10.80793 3.88 12.22588 2.675
10.61604 3.123 9.956124 1.567
53.994266 56.277874

vice. Which improvement will positively affect the demand and absence will negatively affect the demand.

Gender Where do you live ?

Female Delhi
Male Uttar pradesh Gorakhpur
Female Delhi
Male Delhi
Male Dhanbad
Male Delhi NCR
Female Amritsar
Male Delhi
Female Delhi
Female Bokaro
Male Gurgaon
Female Amritsar
Female Kathua
Female Amritsar
Male Lucknow
Male Goa
Female Amritsar, Punjab
Female Faridabad
Male Noida
Female Amritsar
Male Orai
Male Ayodhya
Female NEW DELHI
Female Gurugram
Female Gurgaon
Female Gurgaon
Male Amritsar
Male Jaipur
Male Faridabad
Female Bokaro Steel City
Female Patna
Male Jagatsinghpur
Female Gurgaon
Male New Delhi
Female South Delhi
Male Gurgaon
Female Gurugram
Male Gurgaon
Female Gurugram
Male Ludhiana
Male Gurgaon
Male Kanpur
Male Gurgon
Female Gurgaon
Male JK BUSINESS SCHOOL HOSTEL
Female Gurgaon
Male Gurgaon
Male Gurugram
Male Gurgaon
Male Gurugram
Female Gurgaon
Male Deoghar
Female Delhi
Female Patna
Female Bokaro
Female Greater Noida, UP
Male Jharkhand
Male Bangalore
Male Gurgaon
Female Gurgaon
Female Gurgaon
Male Varanasi
Female Prayagraj
Female Gurgaon
Male Delhi
Female Gurgaon
Female New Delhi
Female Kanpur
Female Ludhiana
Male Gurgaon
Male Amritsar
Male Amritsar
Male Gwalior
Male Amritsar
Male Amritsar
Female Kanpur
Female New Delhi
Female Home
Female In your heart
Female India
Male Uttarakhand
Female Delhi
Male Faridabad
Male New delhi
and Hathway as these are current top 5 Internet provider as per google.

Excitel Avg of each criteria for BSNL Avg of each criteria for
9.432 3.119 9.837326 2.98
9.39892 2.78 9.8412 2.88
6.590542 2.68 9.8624 2.56
8.428925 2.65 9.0895 2.87
4.995596 3.112 10.36296 2
38.845983 48.993386

Are you using any ISP service, currently ? How much would you like to spend for Internet
Yes 1000
Yes Unlimited as paid by Govt. Money
Yes 500
Yes 400
Yes 1000
Yes 500 to 700
Yes 100-150
Yes Gaming
Yes 500-1000
Yes More
Yes 1k
Yes 300-400
No 2gb
Yes 200
Yes 300
Yes 850
Yes 400
Yes All the time
Yes 2000
Yes On social media , search engine
Yes 5600/ year
Yes Long time
Yes 500₹
Yes 400/month
No 600
Yes 5000
Yes 1500
Yes 1100
Yes Rs750 monthly
Yes 1000
Yes 1000 monthly
Yes 399
Yes 1000
Yes 1000
Yes 500
Yes 600 per month
Yes 3-4 hours
Yes 500 per month
Yes 500
Yes 300
Yes 8 hr.
Yes 500
No 200 per month
Yes 600-700
Yes 7000 Per Annum
Yes 200 per month
No Long time
Yes 1000 per month
Yes 700
No 500
Yes 400 per month
Yes 1200
Yes 500 to 700per month
Yes 600
Yes Reasonable price
Yes 1k
Yes 470
Yes 2000
Yes 40-50mbs
No 500
Yes 500
Yes Surfing
Yes 700
Yes 500
No 400 pm
No 10hr
Yes 400
Yes 1000
Yes 1000pm
Yes 719 for 3 months
Yes 500
Yes 600
Yes 850
Yes ~250 per month
Yes 500
Yes 600 to 1000 rs per month
Yes Long hours
No Alot
No 100
Yes 10 to 12 hours
Yes 500 per month
No 2 hours
No Very often
No 1000
Hathway
9.36912
9.08352
7.99232
9.04337
6.376
41.86433

Your current internet seHow long have you been

You are using ISP for y Are you satisfied with y
Airtel 1 year to less than 2 ye House Yes
Airtel 2 years or more Office Yes
Airtel 2 years or more Self Yes
RealNet 1 year to less than 2 ye House Yes
Railwire 1 year to less than 2 ye House Yes
450 2 years or more House Yes
Jio services 1 year to less than 2 ye Studies No
Excitel 2 years or more House Yes
600 2 years or more House Yes
Jio less than 6 months House Yes
Airtel 1 year to less than 2 ye House Yes
Airtel 2 years or more Office Yes
Airtel 2 years or more House Yes
Jio 2 years or more House Yes
Sikka Net 2 years or more House Yes
Jio 2 years or more House Yes
Net Plus 2 years or more House Yes
Airtel 1 year to less than 2 ye House Yes
Airtel 2 years or more House Yes
Airtel 2 years or more House Yes
excitel 1 year to less than 2 ye House Yes
Airtel 2 years or more House Yes
JIO 6 months to less than 1 College purpose Yes
600/month 2 years or more House Yes
Airtel broadband less than 6 months Office Yes
Jio 2 years or more House Yes
Jio 6 months to less than 1 House Yes
Airtel 2 years or more House No
Airtel 2 years or more House Yes
Airtel Xtreme less than 6 months Office Yes
Airtel 6 months to less than 1 House Yes
Alliance Broadband 1 year to less than 2 ye Office No
Jio fibre 2 years or more House Yes
Excitel 1 year to less than 2 ye House Yes
Local provider 1 year to less than 2 ye House Yes
Airtel 2 years or more House Yes
Jio 6 months to less than 1 House Yes
BSNL 1 year to less than 2 ye House Yes
Jio 2 years or more House Yes
Jio fiber 6 months to less than 1 House Yes
Jio 2 years or more House Yes
Jio less than 6 months Own business No
Jio less than 6 months House No
Jio 2 years or more House Yes
Jio 2 years or more Own business Yes
Jio 2 years or more House Yes
Jio 2 years or more Own business Yes
Jio 6 months to less than 1 House Yes
Jio 2 years or more House Yes
Jio less than 6 months House Yes
Airtel 1 year to less than 2 ye House Yes
Jio fiber 1 year to less than 2 ye House Yes
Excitel 2 years or more Education/ job Yes
Jio 2 years or more House Yes
Jio fiber 2 years or more House Yes
Airtel 2 years or more House Yes
Jio-fiber 1 year to less than 2 ye Office Yes
Airwire less than 6 months House Yes
Jio 2 years or more Education, entertainmenYes
Jio 6 months to less than 1 House Yes
Jio 2 years or more Office Yes
Airtel 2 years or more House Yes
Airtel 2 years or more House Yes
No one 2 years or more House Yes
Airtel 6 months to less than 1 House Yes
Airtel 1 year to less than 2 ye Office Yes
Reliance Jio 6 months to less than 1 Office Yes
Jio 2 years or more House Yes
Jio 6 months to less than 1 House Yes
Jio 2 years or more Office Yes
Reliance jio 2 years or more House Yes
Reliance jio 1 year to less than 2 ye House Yes
Jio 2 years or more House Yes
Jio 2 years or more House Yes
Airtel 1 year to less than 2 ye House Yes
Jio 2 years or more For teaching Yes
Local 2 years or more House Yes
Airtel 6 months to less than 1 House Yes
Airtel 6 months to less than 1 House Yes
Jio 2 years or more Office Yes
Excell 2 years or more House Yes
Vodafone 2 years or more House Yes
Airtel 1 year to less than 2 ye House No
Excitel 2 years or more House Yes
Do you intend to changeWhich ISP do you prefeIf you have used more tHow likely are you to swi
No Airtel Xstream Fibre Speed of service Very unlikely
No Airtel Xstream Fibre 24 hr technical support neutral
Maybe Reliance Jio Fibre Speed of service Somewhat likely
Yes Reliance Jio Fibre Moved to a new place Somewhat unlikely
Maybe Reliance Jio Fibre General quality of servi Somewhat likely
Yes Reliance Jio Fibre General quality of servi Somewhat likely
Maybe Airtel Xstream Fibre Speed of service Somewhat likely
Maybe Excitel Not applicable (I never Very likely
No Reliance Jio Fibre Not applicable (I never Somewhat likely
No Reliance Jio Fibre General quality of servi Somewhat unlikely
Maybe Airtel Xstream Fibre Speed of service neutral
Maybe Airtel Xstream Fibre The speed and networkSomewhat likely
No Airtel Xstream Fibre 24 hr technical support Very likely
Yes Reliance Jio Fibre Not applicable (I never neutral
No Airtel Xstream Fibre Price Very likely
Maybe Reliance Jio Fibre Speed of service Somewhat likely
No Airtel Xstream Fibre Speed of service Very likely
No Airtel Xstream Fibre Speed of service neutral
No Airtel Xstream Fibre Not applicable (I never Somewhat unlikely
Yes Airtel Xstream Fibre Price neutral
Maybe Excitel 24 hr technical support Somewhat unlikely
Maybe Airtel Xstream Fibre Price Very likely
No Reliance Jio Fibre Speed of service Somewhat unlikely
Maybe Airtel Xstream Fibre Not applicable (I never Somewhat likely
Yes Reliance Jio Fibre Price Somewhat likely
No Reliance Jio Fibre Not applicable (I never Very likely
Yes Reliance Jio Fibre 24 hr technical support Somewhat likely
Yes Reliance Jio Fibre 24 hr technical support Somewhat unlikely
No Airtel Xstream Fibre Speed of service Very unlikely
Maybe Airtel Xstream Fibre Speed of service Somewhat unlikely
No Airtel Xstream Fibre Not applicable (I never Somewhat likely
Maybe Reliance Jio Fibre haven't used Very likely
Maybe Reliance Jio Fibre Not applicable (I never Very likely
Maybe Reliance Jio Fibre General quality of servi neutral
No Airtel Xstream Fibre General quality of servi neutral
Maybe Airtel Xstream Fibre 24 hr technical support Very likely
No Reliance Jio Fibre Speed of service Somewhat likely
Maybe Reliance Jio Fibre Not applicable (I never Somewhat likely
No Reliance Jio Fibre General quality of servi Somewhat likely
No Reliance Jio Fibre Price Very unlikely
Yes Reliance Jio Fibre General quality of servi Very likely
Yes Airtel Xstream Fibre Speed of service Very likely
Yes Airtel Xstream Fibre 24 hr technical support neutral
Maybe Reliance Jio Fibre Speed of service Somewhat likely
No Reliance Jio Fibre Not applicable (I never Very likely
No Reliance Jio Fibre Not applicable (I never Very likely
Maybe Reliance Jio Fibre 24 hr technical support Somewhat unlikely
No Reliance Jio Fibre Price Very likely
No Reliance Jio Fibre Speed of service Somewhat likely
No Reliance Jio Fibre 24 hr technical support Somewhat likely
Maybe Reliance Jio Fibre Price Very unlikely
No Reliance Jio Fibre Price neutral
Yes Excitel Speed of service neutral
Yes Excitel 24 hr technical support Very unlikely
Maybe Airtel Xstream Fibre Price Somewhat likely
No Airtel Xstream Fibre Price Somewhat likely
No Reliance Jio Fibre Not applicable (I never Very unlikely
Yes Airtel Xstream Fibre General quality of servi Very likely
Maybe Reliance Jio Fibre Speed of service Very likely
Yes Reliance Jio Fibre Speed of service Very likely
No Reliance Jio Fibre Price neutral
Yes Airtel Xstream Fibre Price Somewhat unlikely
No Airtel Xstream Fibre Not applicable (I never Somewhat likely
Maybe Reliance Jio Fibre 24 hr technical support Somewhat likely
Yes Reliance Jio Fibre General quality of servi neutral
No Airtel Xstream Fibre Speed of service neutral
Maybe Reliance Jio Fibre Not applicable (I never Very likely
No Reliance Jio Fibre Speed of service Very likely
No Reliance Jio Fibre Speed of service Somewhat likely
No Reliance Jio Fibre Not applicable (I never Very likely
Maybe Reliance Jio Fibre Price Somewhat likely
Maybe Airtel Xstream Fibre Price Somewhat likely
No Reliance Jio Fibre Not applicable (I never Somewhat likely
No Reliance Jio Fibre Price Somewhat likely
No Airtel Xstream Fibre General quality of servi Somewhat unlikely
Maybe Reliance Jio Fibre 24 hr technical support Very likely
Maybe Reliance Jio Fibre Speed of service Somewhat unlikely
No Airtel Xstream Fibre Price Very unlikely
No Airtel Xstream Fibre Price Very unlikely
No Reliance Jio Fibre Speed of service Very unlikely
Maybe Airtel Xstream Fibre Price neutral
Maybe Excitel Price Very unlikely
Maybe Reliance Jio Fibre Speed of service Very unlikely
No Reliance Jio Fibre Speed of service Very unlikely
How likely are you to swHow likely are you to swOn a scale of 1-5 ,accorOn a scale of 1-5 ,acco
Somewhat unlikely neutral 1 2
Very unlikely Very unlikely 5 1
Somewhat likely Very likely 3 4
Somewhat likely Very likely 3 5
Very likely Somewhat likely 5 5
Somewhat likely Somewhat likely 3 4
Very likely Very likely 1 2
Very likely Very likely 5 5
Very likely Somewhat likely 2 1
neutral Somewhat unlikely 5 5
neutral neutral 4 2
Very likely Somewhat likely 1 2
Very unlikely Very unlikely 5 3
neutral neutral 2 2
Very likely Very likely 5 5
Very likely Very likely 5 5
Very likely Very likely 3 5
neutral neutral 5 5
Somewhat unlikely Somewhat unlikely 5 4
Somewhat unlikely Very unlikely 1 1
Somewhat unlikely Somewhat unlikely 4 5
Very likely Very likely 1 2
neutral neutral 3 1
Very likely Very likely 4 4
Somewhat likely neutral 1 2
Very likely neutral 3 1
neutral Very likely 4 5
Somewhat unlikely neutral 4 4
Somewhat unlikely neutral 5 1
Very unlikely neutral 4 4
Very likely neutral 5 5
Very likely Very likely 3 4
Somewhat likely neutral 5 5
neutral neutral 4 4
neutral neutral 1 1
Very likely Very likely 4 4
Somewhat likely neutral 1 3
Somewhat likely Somewhat likely 4 3
Somewhat likely Very likely 2 4
Somewhat unlikely Very unlikely 4 5
Very likely Very likely 4 5
Somewhat likely Very likely 5 5
Somewhat likely neutral 4 3
Very likely Very likely 4 5
Very likely Very likely 4 5
Somewhat unlikely Very unlikely 1 4
Somewhat unlikely Somewhat unlikely 3 3
Somewhat likely Very likely 5 5
neutral neutral 5 5
Somewhat likely Somewhat likely 3 4
Somewhat unlikely Somewhat unlikely 5 5
Very likely Very likely 4 4
neutral neutral 3 3
neutral Somewhat likely 2 3
Very likely Very likely 4 4
Somewhat likely Somewhat likely 5 5
Very unlikely Very unlikely 1 3
Very likely Very likely 4 3
Very likely Very likely 5 5
Somewhat likely Very likely 5 5
neutral neutral 1 2
neutral neutral 3 2
Somewhat likely Somewhat likely 4 4
Somewhat likely Somewhat likely 4 4
neutral Somewhat unlikely 4 3
Very likely Very likely 1 1
Very likely Very likely 5 5
Very likely Very likely 2 4
Very likely Very likely 3 5
Very likely Somewhat likely 5 5
Somewhat likely Very likely 2 1
Somewhat likely Very likely 2 1
Somewhat likely Very likely 5 5
Very likely Very likely 2 4
Very unlikely Very unlikely 3 3
Very likely Very likely 5 5
Somewhat unlikely Somewhat unlikely 3 3
Somewhat unlikely neutral 5 4
Very unlikely Very unlikely 1 2
Very likely Very unlikely 3 5
neutral neutral 5 4
Very unlikely Very unlikely 3 3
Very unlikely Very unlikely 1 1
Very unlikely Very unlikely 5 5
On a scale of 1-5 ,acco On a scale of 1-5 ,acco On a scale of 1-5 ,acco According to you ,which
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3 2 1 3
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1 1 1 2
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3 2 2 4
2 5 2 5
4 3 5 1
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3.45238095238095
3.43373493975904
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3.66666666666667 2.98809523809524 2.78571428571429
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