CASE STUDY

SUDHANSHU DEEPAK DHATRAK

MBA II SEM III
314 – DIGITAL MARKETING II
ROLL NO. 81
CONTEXT
Company -
E2E hiring is an information technology company with an mission to bring job seekers and employers together to help
them to find one another seamlessly.
Problem Statement –
Seeking expertise help to scale the business in foreign markets mostly in United States.
Current Scenario -
Company launched a RMS which operates in hybrid model. (B2B2C)
Services offered to enterprises :
I. Job Posting
II. Job offers
III. ATS ( Application tracking system)
IV. Educational courses
Company uses pricing model for new launch offer that is PAY-AS-YOU-HIRE
Policies to Scale in B2B segment and grow the brand equity in USA
Create Brand awareness & customer loyalty for further mouth to mouth publicity.
Create mission, vision and values for the company
Choose Delhi as main office as it’s a developed city, that is well-connected with maximum cities
of the world through road, rail, port, and airports.
Partner up with start ups – Integration, API, Syndication , Referral
In Database management create a custom-made ERP system should be their which will ensures
the smooth functioning of routine tasks and quick turnaround.
Hire a team of professional consultants from diverse professions as part of the company for
interview panel for screening, testing, and shortlisting potential candidates.
Factors that can influence expanding the business in USA
I. Make their own HR Cloud and patent it.
II. Collaborate with HR experts.
III. Collaborate with institutions, collages
IV. Team engagement programmes should be provided
V. Talent management team should consists of expert in the field.
VI. Collaborate with small firms to outsources or HR Functions.
VII. Personalized features should b their on the site of company.
VIII.Proper landing page should be their from main website.
Market size, Revenue and Growth opportunity in US.
The global human resource technology market is primarily driven by the aging of conventional
human resource tools as enterprises are now gradually adopting the human resource software
ecosystem.
As the market size of HR consulting industry in the USA has grown 0.4% on an average every
year since 2017.
The Human Resource (HR) Technology Market reached a value of US$ 28.65 Billion in 2021.
Looking forward, IMARC Group expects the market to reach US$ 48.85 Billion by 2027,
exhibiting at a CAGR of 9.2% during 2022-2027.
The Human Resource (HR) Technology Market reached a value of US$ 28.65 Billion in 2021.
Looking forward, IMARC Group expects the market to reach US$ 48.85 Billion by 2027,
exhibiting at a CAGR of 9.2% during 2022-2027
 Strategies e2eHiring should involve in the process.
1. Company Work - family culture strategy.

2. Develop a content strategy to promote your brand & efficiency.

3. Hire a tech team to launch own app for job seekers.

4. A digital marketing strategy for market reach.

5. Test and measure your brand value via surveys.

6. Recruiter training programmes should be conducted for better talent acquisition.

7. Customised services should be provided according to customers requirements.
8. Connect with people of high professional value to attract job seekers.
THANK YOU
SUDHANSHU DEEPAK DHATRAK
MBA II SEM III
314 – DIGITAL MARKETING II
ROLL NO.81