PERSONAL DETAILS
Name: Melissa Louise Caddick
Address:
“ |
Date of Birth: 21 April 1971
Place of Birth: Sydney, Australia
EDUCATION / QUALIFICATIONS
1994 GRADUATE DIPLOMA IN APPLIED FINANCE AND
INVESTMENT
Securities Institute of Australia - Sydney
1996 GRADUATE CERTIFICATE IN FINANCE
Graduate School of Business - University of Technology - Sydney
1997 GRADUATE DIPLOMA IN FINANCE.
Graduate School of Business - University of Technology - Sydney
1999 MASTER OF BUSINESS IN FINANCE
Graduate School of Business - University of Technology - Sydney
2001 DIPLOMA IN FINANCIAL PLANNING
akin University
2002 CERTIFIED FINANCIAL PLANNING PROFESSIONAL
EDUCATION PROGRAM
2002 AUSTRALIAN INSTITUTE OF DIRECTORS
Professional programme
FINANCIAL SYSTEMS PACKAGES
Chess, Stockeasy, Hiportfolio, Information Express, ProPlanner, Visiplan, Iress, Lonsdale,
Beacon, Microsoft Word/Excel, MYOB
Page 1 of 6EMPLOYMENT HISTORY
DATES,
JANUARY 1998 -TO DATE
COMPANY : WISE FINANCIAL SERVICES
POSITION +: MANAGING DIRECTOR & SENIOR FINANCIAL PLANNER
Responsibilities:
To develop financial strategies for clients, through the identification of existing
market opportunities and matching these opportunities to existing and potential
client needs.
My Authorisation allows me to advise on the following product classes:
Deposit and payment products - basic and non-basic, Life products —
investment life and life risk personal and business, Managed investment
scheme — including investor directed portfolio services, Retirement savings
account produets, Superannuation, Instalment Warrants, Direct Share Advice,
Hedge Funds and Self Managed Superannuation Funds.
Identifying and developing key alliances with accounting practises and legal
firms as a source of high net worth client referrals.
Management of day to day business of the Company. (compliance, accounts,
., website, human resources, IT)
ity for the Financial Planning Profit Centre of the company.
Develop, manage and lead all business functions relating to this profit centre to
ensure achievement of profit, growth and productivity objectives as outlined in
the business plan.
Manage resources (capital and human) to ensure that best practices are
adopted.
Ensure that training and personal development needs (both staff and oneself)
are identified and addressed,
Regularly monitor the ASIC, FPA,APRA and other relevant websites to ensure
that we are up to date with compliance and regulatory changes and industry
developments.
Ensure that all marketing materials are up to date and accurate from an ACCC
Trade Practices and regulatory point of view.
Manage intemal and external communication channels to ensure that all staff,
clients and ING are up to date with all relevant issues impacting the business,
Monitor business performance against the budget.
Actively participate in providing feed back and strategic advice to Tandem
Financial Advice.
Pursues relationship marketing and cross-selling opportunities that maximises
production of advisers.
Co-ordinate and implement business process and procedures in relation to
recruitment, training and development, CMS, Segmentation, business
structure.
Define current and future business model and staffing structure to both support
the existing business and future growth strategies.
Page 2 0f 6Related Achievements:
Wise Financial Services were awarded IFA Best Practice of the Year 2003.The
business was judged by a panel of industry experts as having true ‘Best
Practice’ characteristics in the areas of business planning, back office systems
and processes, client service, staff training and development, compliance and
risk management.
= Completion and Implementation of 12 month business plan within 6 month
period.
Completion of re-structure of the business increased profit by 20% in year 1.
Speaking Engagements
Resnik Conference: Wealth Creation Conference, Sydney July 2003,
Topic: The Future of Financial Advice in Australia
m Tandem Financial Advice Conference, Broome 2003
Topie: The future of the financial planning practice
™ Resnik Conference: Independent Planning Conference, Sydney February 2004
Topic: Business Alliances — Maintaining Indepenence and Improving Business
Process through Practice Alliances
Topic: The Value Add Advisers Demand from a BDM
™ IFA Conference: The World of Financial Planning, Sydney March 2004
Topic: My Business: What now? Welcome to the FSR real world
ING New Zealand Conference, Fiji April 2004
Topic: The implications of compliance, the importance of systems and
documentation
Topic: Succession Planning
Topic: Building your practice in order to maximise its resale value
Representations
Board Director — Wise Financial Services
Board Director — Wise Milne Pty Limited
Board of Advice Member — Tandem Financial Advice
Advice Member - Tandem Financial Advice Investment Selection Committee
Page 3 ofEMPLOYMENT HISTORY
DATES
JULY 1997 - DECEMBER 1997
COMPANY : WILLIAMNOALLLTD
SHARE AND STOCKBROKERS
POSITION: CLIENT ADVISER & EQUITY ANALYST
Responsibilities:
To develop financial strategies for clients, through the identification of existing
market opportunities and matching these opportunities to existing and potential
client needs.
Implementing the marketing strategy to develop the growth of the Sydney
operation.
Preparation of economic and sector reports and presentations analysing the
current market status, market health and forecast of market direction for
management and clients.
Related Achievements:
Initiated daily communications meetings to the Management and Client
Advisers that provide a high level summary of overnight movements in the
Intemational financial markets including: equity, debt, currency and
commodities. The outcome of this meeting is to ensure that all the Team are
well informed of recent international market developments and can take
actions accordingly during the trading day.
DATES OCTOBER 1996 - JULY 1997
COMPANY : LOFTUS CAPITAL PARTNERS PTY LTD
(During this period, Loftus Capital were in fact bought out by
Hudson Conway Ltd, who in tum sold off Loftus Capital. Loftus
Capital have since been acquired by Schaffer Corporation Limited.)
POSITION: _ INVESTMENT ANALYST & EQUITY DEALER
Responsibilities:
To identify and recommend investment strategies in the equity, debt and
currency markets to the Board of Directors for assessing long term growth
opportunities.
To identify and recommend intra-day trading opportunities in the equity and
derivative markets to General Manager Investments.
Prepare daily economic report to management and clients of international and.
domestic financial markets developments.
™ Publish Monthly and Quarterly Investment Report that included detailed
Page 4 of 6commentary and analysis of: equity and debt market developments both
domestically and intemationally, forecasting of market directions based on
historic economic data and research, performance analysis on portfolios.
Related Achievements:
Established equity operations for Hudson Conway over a three month period.
This involved the identification and appointment of a cost effective sub-
custodian. Turnover through this operation in the first year was in the order of
$80 million.
Actively traded the portfolio generating profits and boosting the cash position of
DATES.
the company by $4 million over a six month period. (This was during the time
that Hudson Conway owned title).
APRIL 1993 - SEPTEMBER 1996
COMPANY : NRMA INVESTMENT MANAGEMENT PTY LTD
POSITION : MONEY MARKETS & FIXED INTEREST DEALER
Responsibilities:
Monitoring and managing daily cash flows for the NRMA Group of
companies. This totalled 17 entities with a combined annual turnover in excess
of $250 billion.
The portfolios were actively traded using the following ten instruments to
generate profitability: Negotiable Certificates of Deposits (NCDs), Bank Bills,
Ilam Cash, Spot and Forward Currency Transactions, Floating Rate Notes,
Forwards, Swaps, Domestic Bonds, Corporate Bonds, Stock Lending.
Related Achievements:
Established the Stock Lending portfolio for NRMA Insurance Ltd. This
involved designing a new module within Hiportfolio to enable trading to occur.
Trading commenced within 3 months, this was in fact ahead of schedule. The
portfolio tumover was up to $500 million on a daily basis generating profits in
the order of $5 million annually.
Initiated a NRMA Corporate wide cash flow reporting system that required
each subsidiary to provide forecasted cash requirements on a monthly basis
This initiative required extensive financial education of all the impacted
Subsidiary Financial Managers. The result of this initiative was a cost saving
(in transaction fees) and in management time.
Automated the exposure limits process through designing a new report in
Hiportfolio that was populated with data direct from the system, decreasing the
manual work load in the limits process. Limits were then identified intra-day.
No breeches in limits occurred after implementation of this initiative.
Page 5 of 6DATES : FEBRUARY 1991 - MARCH 1993
COMPANY : NRMA INVESTMENT MANAGEMENT PTY LTD
POSITION : FIXED INTEREST SETTLEMENTS OFFICIER
(This role was designed primarily to train junior staff and expose them
to the money markets and assess their potential candidacy for the
rigours of the Dealing environment. I was the inaugural candidate).
Responsibilities:
Settlement of fixed interest and money market transactions.
Manually monitoring fixed interest and money market limits.
Input all transactions into Hiportfolio.
Testing, evaluating and monitoring new computer systems.
Related Achievements:
Tested and evaluated the new modules in Hiportfolio prior to “go live. This
identified that the Dealers should input the trades (and not Settlements) reducing
the cycle time of the process. Settlements were then able to verify and cross
check the Dealers work identifying any aberrations immediately.
Improved the manual general ledger process through systematically identifying
the necessary data that should be loaded into the information system. All data
was entered into Hiportfolio over a 4 month period.
DATES : OCTOBER 1989 - JANUARY 1991
COMPANY : NRMA INVESTMENT MANAGEMENT PTY LTD
POSITION : SECRETARY TO THE ASSISTANT GENERAL MANAGER
Responsibilities:
General office administration including word processing, filing, travel
arrangements and report and presentation collation,
Related Achievements:
Automated letters of confirmation for all investment related transactions.
REFEREES
Available on request.
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