CHAPTER 4

ANALYSIS AND CONCLUSION

4.1 Analysis and Conclusion

Mr. Ullekh Niraula identifies a market gap, where the world is moving toward online businesses,
Online study and online courses, whereas Nepalese are still following traditional ways avoiding
technology. Nepalese aren’t familiar to the advanced technology of the world right now. The
technology today is very advanced and has reached to different places of world. Nepal is also
gradually adapting to it. Hence, he came up with a disruptive idea that is to deliver all the
necessity of public to their own hands via Digital Gurkha. His long-term vision on changing
Nepalese behavior of doing online business is really a disruptive idea in Nepalese market.
Before initiating any startup, the most important job of an entrepreneur is to do market
research. He did market research in various part of Nepal through his own research agency. The
main objective of the research was to identify whether online business and online course will
help people or not. He found there is a huge demand for the service. Here, he applied a lean
business model by identifying problems or requirements and developing service prototypes and
adopting shifts in demand. The theme of lean startup has been well used by the owners. In the
interview he frequently mentioned a Trial and Error approach, i.e. one does not need to
immediately rush into making a huge investment in the business right in the beginning. In every
phase of running a business one needs to upgrade and improvise step by step and
incrementally. Another trait of an entrepreneur we found in him is utilizing available resources
to fulfil target customers demands. He believes startups without a smart goal have a high
chance of failure. Therefore, an entrepreneur must set a smart goal that makes his chance of
success higher. Hence, he follows causal reasoning of an entrepreneurial thinking.
According to him, the core competitiveness of his startup is clear cut mindset, confidence and
strategies that always helps him to stand and grow in the market. Another thing he said, online
businesses have low barriers to entry so it makes the market more competitive. So, he suggests
if you are going to enter this market you should enter with a huge amount of investment to
compete with existing business.
He explains major reasons for startup failure in Nepal is lack of proper planning, market study
and finance backups. An entrepreneur must have smart planning and backed by trustful
investors; these things really matter in the Nepalese context.
We observe that he is not only knowledgeable of entrepreneurial theories and models but also
implementing them in real life. The way he communicates shows an extrovert nature, openness
to experience and reflective nature. His well-mannered nature determines his agreeableness
and his hard work along with determination reflect his conscientiousness. The story of starting
a startup with friends shows a good team leader in his traits. Before starting his startup, he left
out his currently working job and planned to take estimated risk in the digital marketing
business. He explains his journey of starting Digital Gurkha. He faces many ups and downs but
he stands with his strong mindset, patients and strategies, as a result he is now a successful
entrepreneur.

4.2 Recommendations

Currently, Digital Gurkha is receiving huge demand for service as covid-19 restricts people going
to physical forms of education or service. Before this there was average demand for the service.
Nepalese market still needs more changes in digital/internet work. For these online advertising
should focus on developing such behavior by making it easier to buy, building trust on online
transactions, and strong relation with suppliers and flexible logistic management. Digital
marketing should focus on marketing online as well to reach more customers and one of the
important things is to fulfil demand on time. Provide rewards in the form of points which they
can utilize to acquire more customers, provide free courses, and discount coupons to your loyal
customers. Social media gives great marketing opportunities for all types of online businesses.
You can use social media to build stronger relationships with existing customers. Make sure
your customers can easily access your social network channels.

4.3 Lesson Learnt

The interview with Mr. Niraula was really a learning interview for us. It was quite helpful to
expand the horizon and our level of knowledge on entrepreneurship. The concepts that were
learnt in the classroom are not merely concepts and these are actually used by the entrepreneurs
knowingly or unknowingly in the daily life. He explores the theories and models of
entrepreneurship in real life that we came to know how the theories we learnt working in real
life. The lesson learnt with this interview are pointed below:  
 Feasibility study of market: He did a survey in all around Nepal before starting services.
This helps us know the importance of market study. Here we learn the importance of
feasibility study to business development. They can allow a business to address where
and how it will operate. They can also identify potential obstacles that may impede its
operations and recognize the amount of funding it will need to get the business up and
running.
 SMART goals: Having a clear-cut goal helps to achieve objectives and increase the
chance of success higher. Here we learn SMART goals are strategically designed to give
any business project structure and support and to set out more clearly what you want to
achieve and by when. With SMART goals, you get to track your progress and stay
motivated.
 Financial Backups: Many startups fail due to lack of sufficient finance backups. So, we
must have trustful investors to support us financially. Mr. Niraula has also angel investor
support from the beginning. Here we learn the importance of investors that they
provide the vital funds needed for entrepreneurs to unlock potential and achieve goals.
 Secret of success: Being yourself, confidence, strong mindset, patience and strategies
are the key to success. 
Communication skills: Throughout the interview and listening his journey, we realize

the importance of effective communication. It is most needed skill in every entrepreneur. It

helps in enhancing customer experience and satisfaction. Understanding customers, knowing

how to make customers happy, are key to entrepreneurial success.

Effective communication strategies and execution facilitates enterprise decision making to be

faster and mature. Good decisions boost business agility and offer a competitive edge to the

company.