Randolph, New Jersey 07869 [C] 201-665-5699 anituts99@aol.com ________________________________________________________________________________ ____ Senior Marketing Executive Experienced in creating highly salable products, packaging and sports marketing programs that bring results. Results Developed the strategy to take Eco-Drive to the next level including upgrading average price points from $59 to a $250. Changes lead to doubling the revenue and the profits for Citizen. * Introduced and managed Citizens major marketing campaigns in sports marketi ng beginning with the Americas cup sailboat races in San Diego where Citizen bec ame the official watch and timer. * Partnered with Louis Vuitton to do timing for the Louis Vuitton Cup [Challen ger races for the Americas Cup]. * Participated in selecting Citizens brand ambassadors including Eli Manning [ NFL] , Matt Kenseth [NASCAR] , Padrig Harrington [PGA], Paula Creamer [LPGA golf er]. Expertise * New Product Development * Sports marketing * Brand Recognition * Dis plays ____________________________________________________________________________ Citizen Watch Company of America Lyndhurst, NJ 198 8 - 2010 Senior Vice President of Merchandising and Special Events Marketing 1992 - 2010 Responsible for directing the design team for all new product development, purch asing, displays and packaging. Professional staff: 4. Purchasing budget: $100M. Displays and packaging: $2M. * Over a ten year period took Citizen from the #5 brand to the # 1 brand in the mid priced market in the US, UK and Canada. * Developed the strategy to take Eco-Drive to the next level including upgradin g average price points from $59 to a $250. Changes lead to doubling the revenu e and the profits for Citizen. Eco- Drive is now over 80% of Citizens revenue an d profits. * Instrumental in changing the image of the company and its products through a total revamp of packaging, displays and aggressive sports marketing programs. * Led the implementation of the companys first data based inventory and forecas ting system which allowed management to view by SKU critical marketing data. As a result we were able to improve our stock turns from 2.5 to 3.5. * Sports Marketing Participated in selecting Citizens brand ambassadors including Eli Manning [NF L], Matt Kenseth [NASCAR], Padrig Harrington [PGA] Paula Creamer [LPGA]. Partnered with Louis Vuitton to do the timing for the Louis Vuitton Cup (Chall enger races for the Americas Cup). Created the first timing system which instantly relayed timing on 3 race course s. Hosted 1500 customer winners of a contest for the 1995 Americas Cup . Hosted 40 grand prize winners in New Zealand for the 2000 Americas Cup. Sponsored 10 events in both skiing and beach volleyball in order to target a yo unger customer. Became the official watch and the official timer for the US Open Tennis Champio nships and shortly after became a Corporate Champion of the USTA. Vice President of Merchandising 1988-1992 Responsible for directing the design team for all new product development, purch asing, displays and packaging. Professional staff: 7 Purchasing budget: $30M * Redesigned the ladies watch line which led us to penetrate new accounts and a n increase of 15% growth in sales. * Introduced and managed Citizens major marketing campaigns in sports marketing beginning with the 1992 Americas cup sailboat races in San Diego becoming the o fficial watch and official timer.
Seiko Time Corporation Mahwah NJ.
1974 - 1988 General Manager and Senior General Manager 1976 - 1988 Responsible for managing the design team and new product development for all pro duct categories. Professional staff: 5 * Developed over 150 new models a year for all product categories including Pul sar, Lorus, Jazz and Clocks representing 25% of corporate sales. * For six years led the timing team for the annual National Horse Show at Madis on Square Garden. * Introduced the Seiko Clock brand in the US which created $25M in revenue annu ally.
Supervisor, Order Processing
1974 - 1976
BA, Political Science, City College of New York 1971