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A Study of Customer Satisfaction With Reference To Services and Offers Provided by Big Bazaar in Bhilai City
A Study of Customer Satisfaction With Reference To Services and Offers Provided by Big Bazaar in Bhilai City
TYPES BY PRODUCTS:
Retail is typically classified into following types such as:
o Provisions and Grocery products --some products requires cold
storage and some products are normal in room temperature.
o Durables and hard goods-- such as utensils, sports equipment,
Furniture and auto mobiles etc.
o Consumable goods -- such as cosmetics, medicines, footwear
and stationery.
o Artistic goods--much as pleasant- sounding instrument, Gift
items.
FORMATES OF RETAILING:
Hypermarket
This is one of kind of outlet where we can find wide verity
of products and goods with lower cost compared to other
outlets. It is the combination of supermarket and the
department store.
Warehouse store
Here we get high quality of goods and products in very
low rate or at less cost.
KEY CHALLENGS:
Pricing: As we all known Indian are money minded. Low
pricing attracts more number of customers and it helps for
expansion and long running of the store. It is the quickest and
the easiest variable to change.
Target audience: Customers are the most important factors of
the retail industry. It acts as a fuel for retail booming.
Merchandise: it is the very important goal. It comprises of
activity such as acquire the needed product and services at the
accessible time, quantity and place.
Scale of operation: it involves all the activity of supply chain,
which approved out in the industry. The of business is very high
in India.
Location: “Right place, Right choice “. Locality is the most
significant component for any business process that is the
typical and the main contemplation in the customer choice.
Based on the scene and the locality the individual set the
strategic plan.
Special day
On special days like Independence Day, Republic Day,
Rakshabandhan, Navratri, etc. in Big Bazaar, Big Bazaar
brings many types of offers for its dear customers, many
get 50% or more discount in these eyes, some of the offers
are given below. Given in the given tables.
Bank offer
Big Bazaar runs its business with a few selected banks,
due to which it benefits and benefits in business, because
of this, Big Bazaar gives its customers a special bank with
which they do all their work, if they take goods from their
bank. If he does, then many special offers are provided to
that person by the bank, here it continues every year, in
which sometimes 10-30 present of the shape of the shape
is seen, some of these special offers are given below.
Latest offer
When new goods arrive in Big Bazaar, Big Bazaar brings many
special offers to entice customers to send them as soon as
possible, under these offers, customers take these goods, due to
which the scene sale of Big Bazaar is more. When new goods
arrive, the customer is shown entertainment advertisements only
on TV, in the latest offer, many are given below.
Offer by brand
Many brands come out with offers to sell their goods with
many companies, due to which some brands also have the
advantage of that company, such as VIP Safari Prestige
American Tourister in Big Bazaar, etc. Take out many
offers for which up to 65% off is available
Role of Promotion
Promotion is tremendously beneficial tool for marketing of
Brands.
Benefits of Promotion
Promotion is the voice of the company which send out company’s
product message loud and clear to the audience (i.e. customers).
Various media platforms can be used to promote company and its
product. They include television, radio, shopping outlets, billboards,
magazines, and social media. Promotion helps the company in
following different ways:
Increase Product Awareness
Segment Identification
Increase Customer Traffic
Build Sales and Profits
Customer
Image Loyalty
Customer
Expectations
Perceived
value
Customer
Perceived
Satisfaction
Quality
MEANING OF MARKET
Market means where buyers and seller are meeting for the trade it’s
called marketing.
MEANING OF MARKETING
Creating the demand of product/service in market through
advertisement strategies etc.
GOALS OF MARKETING:
Maximize the consumer’s consumption level.
Increase satisfaction level of consumers.
Maximize the product choice to consumers.
Maximize the duration of product quality.
Gender
51.5
51
50.5
50
RESPONDENTS
49.5
49
48.5
48
Male Female
INTERPRETATION: -
From the above table it is inferred that 51% of
respondents are male and 49% of respondents are
female
Age Group
45
40
35
30
25
20 Age %
15
10
5
0
Under -25 25-35 35-45 45 & above
INTERPRETATION: -
Majority of customers is youngster that seems to grow in future and
company should focus more on youngster by giving offers and better
services.
OCCupation
Professional SELF-EMPLOYED STUDENT HOUSE-WIFE SERVICE
8%
33%
23%
19% 17%
INTERPRETATION: -
As per graph majority of professional person is customer of Big Bazaar in high
and also contributed by house wife, student, self -employed. But service
employed is less it is 8% that is not sufficient. So, they should focus more on
house wife & professional.
DATA ANALYSIS
Above data collection marital status of customer single 29%, married
71% that show how you attract the customer (segment).
GRAPH SHOWING OF MARITAL STATUS OF CUSTOMER
MARITAL STATUS
Singel
29%
Married
71%
INTERPREATION:-
As per marital status we can see that 71% married person visit Big
Bazaar while only 29% single person visit there. Married status
people more targeted by Big bazaar.
Income
20k-40k
Below & 20k 30%
40%
40k-60k
60k & above 18%
12%
INTERPRETATIONS: -
Income level showing that 40% customer have their income level is
below 20k and 30% has 20k-40k that mean 70% customer has income
level below 40k .it is making easy to target customer and their
preferences.
INTERACTIVE AT BIG-BAZAAR
4% Very Good
13%
30% Good
Nutral
18%
Bad
Very Bad
35%
INRERPRETATION: -
As per data collection interactive with customer at Big-Bazaar is 30%
very good, 35% good, 18% nutral, 13% bad, 4% very bad. 35%
customer is not impressed by re-preventive at Big-Bazaar that is not
good; here need to improve Re-preventative of Big-Bazaar.
15%
20%
65%
INTERPRETATION: -
Above data collection there is 65% customer think and believe that
price and discount is clear intimating and 20%(no clarity),15% not all
clarity, if we will see above graph there is 35% customer no clarity so
that should to improve at Big-Bazaar