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Cia 1B
Cia 1B
RESEARCH METODOLOGY
RESEARCH METODOLOGY
Submitted by:
Submitted to:
Dr. Roy Mathew
Highly Disagree
Disagree
Neutral
Agree
Highly Agree
2) According to your perspective do you think Personalised Marketing is the preferred form of
marketing?
Highly Disagree
Disagree
Neutral
Agree
Highly Agree
3) In Personalised form of marketing do you think that videos are more engaging than Photos?
Highly Disagree
Disagree
Neutral
Agree
Highly Agree
Highly Disagree
Disagree
Neutral
Agree
Highly Agree
5) Do you frequently go to various product launch events and test their products ?
● Yes
● No
6) Which characteristic of the product do you notice the most while testing or using them?
● Quality
● Design
● Utility
● Price
● Something else
7) Are you tired of unwanted ads on your browser or apps and usually pay for premium
services in order to avoid them like Spotify, YouTube premium?
●Yes
● No
8) Do you usually give feedback about the new products which you have experienced on any
platform?
● Always
● Frequently
● Sometimes
● Never
9) Do you often recommend the upcoming niche products that you like and use in your daily
life to your friends and colleagues?
● Always
● Frequently
● Sometimes
● Never
10) On a Scale of 1-5 on what scale would you rate the power of TV advertisements towards
buying a product?
1
2
3
4
5
11) What puts you off in a product while testing the product?
Build Quality
Feel of Aesthetics
Price
Utility
Other
12) Generally how much conviction does Experiential Marketing give once you get a demo of
the product?
10-30%
30-60%
60-90%
90% and above
13) What perception does a product give if it gives good attributes while demo?
● Good Brand Value
● Feel Good and Useful Product
● Conviction to Buy
Value for money
Others