CIA – I A

RESEARCH METODOLOGY
RESEARCH METODOLOGY

Experiential Marketing and its effects on customer perception

Submitted by:

HARJAS SINGH OBEROI 2023014

ASWIN BALACHANDRAN 2023084

NISHIT MANOJ SHAH 2023087

Class: 4 BBAH 'A'

Submitted to:
Dr. Roy Mathew

Submission: 28th January 2022

School of Business and Management

CHRIST (Deemed to be University)

 QUESTIONAIRE
Name
Age
Gender
Email ID

1) Do you agree that Cold Calling can sell a product?

 Highly Disagree
 Disagree
 Neutral
 Agree
 Highly Agree

2) According to your perspective do you think Personalised Marketing is the preferred form of
marketing?

 Highly Disagree
 Disagree
 Neutral
 Agree
 Highly Agree

3) In Personalised form of marketing do you think that videos are more engaging than Photos?
 Highly Disagree
 Disagree
 Neutral
 Agree
 Highly Agree

4) Product Trials are important before the purchase decision ?

 Highly Disagree
 Disagree
 Neutral
 Agree
 Highly Agree

5) Do you frequently go to various product launch events and test their products ?
● Yes
● No

6) Which characteristic of the product do you notice the most while testing or using them?
● Quality
● Design
● Utility
● Price
● Something else
7) Are you tired of unwanted ads on your browser or apps and usually pay for premium
services in order to avoid them like Spotify, YouTube premium?
●Yes
● No
8) Do you usually give feedback about the new products which you have experienced on any
platform?
● Always
● Frequently
● Sometimes
● Never

9) Do you often recommend the upcoming niche products that you like and use in your daily
life to your friends and colleagues?
● Always
● Frequently
● Sometimes
● Never

10) On a Scale of 1-5 on what scale would you rate the power of TV advertisements towards
buying a product?
 1
 2
 3
 4
 5

11) What puts you off in a product while testing the product?
 Build Quality
 Feel of Aesthetics
 Price
 Utility
 Other

12) Generally how much conviction does Experiential Marketing give once you get a demo of
the product?
 10-30%
 30-60%
 60-90%
 90% and above

13)  What perception does a product give if it gives good attributes while demo?
● Good Brand Value
● Feel Good and Useful Product
● Conviction to Buy
Value for money
Others