Live Project 2021-22

Midterm Project Progress Report

AUTOMOVILL TECHNOLOGIES PVT LTD

Social Media Marketing

Corporate Mentor: Submitted By:

Venkat Ramana Group 27
Marketing Lead
Sumit Kumar (P212B025)
Automovill Technologies Pvt. Ltd.
Abhishek Kumar Singh (P212B033)
Saurav Basu (P212A051)
Faculty Mentor:
Dr. Mohit Malhan
 TABLE OF CONTENT

Executive Summary…………………………………………………... 01
Introduction…………………………………………………………… 02
Literature Review……………………………………………………. 03
Accolades……………………………………………………………… 04
Objective………………………………………………………………. 05
Methodology…………………………………………………………... 06
Progress Report………………………………………………………. 07
References……………………………………………………………. 09
 01
EXECUTIVE SUMMARY

Knowing when and where to connect with customers has always been fundamental to
marketing. To create a strategy, branding, marketing, and strategy exercises are carried out on
digital platforms. Automovill is an online marketplace where clients may find car services.
Automovill combines the services of a number of local companies to deliver a wide range
of services to its consumers. Automovill is a one-stop shop for vehicle services. In terms of
client involvement, the company is still in its infancy.
The reach of a social media account is one of the most important indicators of its success.
Automovill has been steadily developing its Social-Media following through an organic
manner.
Our goal was to increase the number of engagement as well as the quantity of the content.
Our role is to oversee day-to-day management of social media campaigns and ensure brand
consistency. Facilitate scaling brand and company awareness across all social media channels
(Facebook, Instagram, LinkedIn etc.).
 0
INTRODUCTION
About Automovill
Bangalore, India's Silicon Valley, was the location of the company's inception in 2016.
Automovill is a one-stop shop for all things related to automobiles. To develop confidence,
transparency, and hassle-free service for its consumers, Automovill has taken a completely
new and innovative strategy. Its goal is to lower the car's total cost of ownership by
shortening the time it takes to fix it.
Automovill delivers the best of the experience by introducing transparency, developing trust,
and eliminating information asymmetry with its technology-driven and 360-degree approach.
With its AI rule engine technology, it connects automobile owners with the most skilled
garages/technicians. Apart from automobile service, it also provides assistance with other
vehicle needs such as puncture, bike servicing, seat covers, car accessories, towing, and car
wash.
Automovill is among the fastest growing after sales service companies in India with
partnered over 500+Multi Brand Workshop's, Handled 100k+ Orders, 4.9+ ratings in FB
(highest for any automobile Service Companies in India) and over 4.7+ ratings in Google.
Automovill has a very strong and proven founding team with 40 years of combined
experience in technology, Internet, E- Commerce and FMCG including 12 years in Silicon
Valley. Automovill has a team of 60+ and is funded by some of the leading Indian Investors.
Currently Automovill is present in Bangalore, Hyderabad, Delhi-NCR, Pune, Guwahati,
Kolkata, Ranchi, Bhubaneshwar, Siliguri, Bhopal, Patna, and Indore. Expansion in other
prominent cities under execution.
Vision
Hassle-free service with trust & transparency
Mission
To reduce the ownership cost of car with reduced TAT for service
 0
LITERATURE REVIEW
The report (FICCI-2007) provided an outline of India's automotive sector as well as an
explanation of the industry's additional benefits. According to this article, India's automobile
industry has a tremendous potential, contributing 4% of GDP to the Indian economy. Cars,
scooters, bikes, buses, lorries, jeeps, tractors, and all forms of two-wheelers, three-wheelers,
and four-wheelers are available from the Indian vehicle industry.

Nearly 500 large companies and 1000 small scare registered companies operate in the Indian
automobile sector, providing automobile services to customers. India gains greatly from
managing the vehicle industry as a significant sector, gaining many technological, cost, and
personnel advantages, among other things.

The Auto Ancillary Industry is a world-renowned R&D test centre in India for car
verifications, which can be considered one of the Indian automobile industry's competitive
advantages. According to World Automobile Statistics, India was the fastest growing
automobile market sector in 2004, and it is the world's second largest two-wheeler market
sector and third largest three-wheeler dealer. According to these figures, India is the world's
fourth largest tractor market, with strong tractor sales.

In order to specify the precise statistics on these factors that reveal the standard of the Indian
automobile sector in the world, research is required.

This article contains facts and statistics on the Indian automobile business, which is the most
important component of the entire study process.

According to KPM's (2010) research, the Indian automobile industry is a developed industry
with significant prospects when compared to other industries. The Indian market offers
several options, as well as a diverse spectrum of career opportunities. Because of the larger
population, job opportunities are plentiful, allowing Indian customers to rely on automobiles
to conduct their everyday tasks. These factors have resulted in a high demand for automobile
cars in India, and as a result, numerous automobile firms are supplying a diverse range of
automobiles to meet the needs of their customers.

The short-term and long-term sectors of the Indian automobile industries are well outlined.

Future research is needed to provide a clear picture of the developmental elements that led to
the development of the Indian auto sector.

This article provides important information on the Indian automobile business, which is
important for the research process.
 0

ACCOLADES

Govt of India in
collaboration with NEDFI recognized us as b

Won the coveted NRL ideation, 2017 awar

among 350 companies nationwide

With superior servicing and customer satisfaction, we have been winning several laurels and
have made fast strides in this industry. Providing one stop solution for all automobile services
Automovill has taken a completely innovative and disruptive approach to build trust,
transparency and Hassel Free service for its customers.

The testament of this is the trust and confidence shown by the customers in us and the
burgeoning wave of growth we are riding in.
 0
OBJECTIVE

As a content creation team, we have been assigned the responsibility to increase social
community size, accurately target audiences, strengthen engagement strategies for increased
brand loyalty, writing blog posts. We developed creatives that were published across digital
platforms and channels such as Instagram, Facebook, and LinkedIn. It essentially was an ad
served to the users.

IMPORTANCE

When we develop brand creatives, it should stand out from the rest. The uniqueness of
creativity also represents the uniqueness of the brand’s product and services. The creatives
are the Voice of the Brand and it should stand out from its competitors to reach the spectrum
of the target audience.
Good creatives have a quick impact on the audience. They attract the audience in an instance.
One glance and the viewer’s eyeball get engaged into the advertisement. But if there is an
ordinary creative, it would rarely catch the attention of the people. Hence creative agencies
use vibrant colours and contrast with various fonts to attract the attention of potential
customers.
 0
METHODOLOGY

Creative content can come in a variety of digital forms from blogs, videos, e-books and
podcasts to newsletters, social media posts, graphics, copywriting and much more. The
content which gets floated on social media through creatives, influences the thinking of the
people and this is the best way to capture the attention of the users as the online traffic has
seen tremendous growth. When customers see attractive content online and when it is
backed by superior performance provided by the firm, the end result is exponential growth
Apart from these we are targeting new customers in our vicinity either via online mode or
offline mode and making them aware about this application by providing detail of its services
and features.

ROADMAP
When we joined Automovill, the challenge that was presented to us was to post high quality
content around Automotive Industry, especially servicing industry on the social media
handles. This comprises of Infographics and creatives.

We have increased the frequency of the posts on social media handles from 2-3 posts in a
week to 7-10 in a week. The engagement rate has also increased drastically on the social
media channels.
 0
PROGRESS REPORT

 Creative creatives based on latest trends on the social media platforms.

 Creating catchy ‘write-ups’ and ‘captions’ related to the creatives to attract the
attractions of the users.
 Revise the content on the basis of engagement rate for each platform.
 Engaging with the followers/ subscribers in meaningful ways.

PROGRESS REPORT

In terms of frequency of the creatives, we have done good progress.

No. of creatives in a month

60

50

40

30

20

10

0
November December January

In terms of engagement of the ‘likes’ per post has increased by 25-30% in the last 2 months.

Description Previous New

Likes 3-4 5-6
Comments 137 24
 0
Chart Title
6
5
4
3
2
1
0

Likes Comment

While it is hard to comment on the exact no. of the engagement rate since we it changes
every day, we can say for sure that the net value has changed positively because of the
increase in the frequency.
We will further be working on increasing the engagement rate with the customers and try to
increase the likes and comment further organically.
 0
REFERENCES

Website:

CXO Today.Automovill Launches LMP(Learning Management problem) to upskill Auto Mechanics

across the country. September 22, 2021 from

https://www.cxotoday.com/press-release/automovill-launches-lmp-learning-management-platform-
to-upskill-auto-mechanics-across-the-country/

Website:

Arzoo Jain, Best selling cars and their services, March 15,2021 from

https://www.godigit.com/motor-insurance/car-insurance/find/best-selling-cars-in-india

Website:

About Automovill from https://www.automovill.com/about

Website:

The trusted car service provider from https://www.automovill.com/#whyus